What with the proliferation of Facebook and the three million other forms of online communication, it's amazing a site like Classmates.com is still in business. Ask yourself; when was the last time you actually visited Classmates.com let alone had a use for it? It seems Classmates.com has asked itself that very question and has decided to travel down the tried and true road to brand salvation: renaming itself.
Yes, Classmates.com will now be known as Memory Lane. Quaint. The brand has launched a new campaign that centers on the premise everyone loves nostalgia. A new :30 will air nationally on network and cable and will be supported by print and online. Hmm, we wonder if they'll have a Facebook page. Oh wait.
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Three years after her first work for the brand, Keira Knightly is back with Chanel for another Coco Mademoiselle film in which she dons a beige catsuit and is accompanied by a matching beige motorcycle. We only have a teaser of the film at this point but the full film is scheduled for release Monday, March 21. From the film, a :30 and :60 will be cut for television.
The work is a collaborative effort between Knightley and her Pride & Prejudice director, Joe Wright. Following the television launch, print ads shot by Mario Testino will debut in early April.
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It seems YouTube lip-syncing kid Keenan Cahill has been busy lately. We just saw in in Jennifer Anniston's SmartWater video and now here he is in some new work from Evolution Bureau for Juicy Fruit. Cahill has been teamed with the brand's Serenading Unicorn for some video foolery courtesy of a lip-synced rendition of Devo's Whip It.
Two more videos are scheduled to follow on March 22 and April 5. So stay tuned for more whackery. Visitors to the Serenading Unicorn site can also choose from a selection of Wallpost Serenaded to junk of their friend's Walls.
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London-based creative agency (Beta) - yes, the parentheses are part of their name - is set to launch a series of TV ads for online bingo site Jackpotjoy.com, in support of Comic Relief's Red Nose Day.
English actress Barbara Windsor appears as the 'Queen of Bingo' to encourage people to play specially created Red Nose Day games. This is the first year Jackpotjoy.com is an official supporting partner of Comic Relief, with all profits raised donated to Comic Relief.
Breaking March on ITV, a series of commercials will feature Windsor at home surprising a host of celebrity callers including her Carry On co-star Leslie Phillips and old Eastenders enemy Larry Lamb. New celebrities will be revealed in different ads leading up to Red Nose Day on March 18.
All we can say is that this is some very weird and wacky work.
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As is true with movies, art and any other form of creativity, a classic can never really be re-invented. Oh it's not that they aren't continuously re-invented . It's just that when they are, the results is usually much less than stellar and a sad knock off of the original.
We wouldn't entirely say Wieden + Kennedy's continued work for Old Spice was heading down that path but, really, has any of the agency's work for the brand been as inventive and as inspiring as the original? We think not. But we aren't necessarily complaining either. Why?
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On March 1, Lexus will debut a new campaign to tout the launch of the brand's CT 300h, a luxury hybrid car that gets 42 miles per gallon. Four spots will highlight the vehicle and its features.
Here's a sneak peek at three of the four new commercials in the campaign which will also include the sponsorship of the Sebastian Guitierrez film Girl Walks Into a Bar premiering exclusively on YouTube March 11 as well as a collection of iPad-based tie ins.
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Yesterday in New York at the Global Team Ford offices of Ogilvy & Mather, Ford's James Farley and WPP's Sir Martin Sorrell unveiled a new global campaign for the Ford Focus. Breaking Tuesday in America during American Idol, the campaign will highlight several of the vehicle's features such as assisted parking and ability to become a wifi hotspot.
Fifty commercials, all :15 to :20 in length, highlighting 14 individual features will air throughout the duration of the campaign across Europe, Australia, New Zealand and South Africa and will carry the tagline, "Feel the difference." While the television ads will be tailored to air globally, a first for the brand, country-specific efforts will play out online and in social media.
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Kelly Osbourne, who looks like a completely different and way hotter version of herself, is fronting a new Spring 2011 campaign for Madonna's Material Girl line sold at Macy's. Osbourne follows Taylor Momsen who also fronted the brand in a campaign last year.
The line of clothing and campaign, shot by Brook Nipar, is said to hearken back to Madonna's East Village roots and does, indeed, mimic some of that Material Girl/Cyndi Lauper 1980's vibe.
The campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's and online.
We like this new work for Moet Chandon champagne featuring Scarlett Johansson. And what's not to like? The music is captivating. The imagery is relaxing. And Scarlett is beautiful. And the work does a nice job capturing all the fanciness and elegance of a life filled with champagne.
Sure, very few of us actually live like this. But we occasionally aspire to. And that's what this work taps into. Our aspirations. And separately, we've all had an important moment or two in our lives where champagne has played a role. A wedding. A graduation. A new business venture.
If for only a few moments, each of our lives is magical. And Moet & Chandon hopes to be there for those moments.
The campaign was created by Paris-based Works Advertisement and shot by British photographer Tim Walker.
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The approach behind two new commercials in esurance's Techie/Feely campaign is described thusly, "Sometimes you just want to hop online and make a quick adjustment to your policy. Other times you need a smart, helpful person on the phone to help you."
The commercials, which break February 28, were created by Duncan/Channon and are some of the weirdest insurance commercials we've seen. We thought the Progressive commercials with Stephanie Courtney were weird. They're nothing compared to these.
We get cringe inducing disco references, dating profile hijacks and awkward hand/mouth gestures. But...the point is made. esurance is all about getting people a discount. And that point is made loudly and clearly.
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