Grey Poupon Revitis Iconic 'Pardon Me' Campaign


Thirty-two years after the original spot aired, Grey Poupon Mustard is bringing back the iconic "Pardon Me" campaign. A new TV spot, which will air during The Oscars, picks up right where the original 1981 commercial left off, showing what happened after the Grey Poupon was shared with the other distinguished gentleman.

The :30, titled The Chase, was created by CP+B and features a collection of craziness including a car chases, flying champagne corks and caviar car slicks, which ensue after the Grey Poupon jar is shared. The spot itself is a teaser for an extended version which will be available online at following the teaser's premiere during The Oscars.

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by Steve Hall    Feb-20-13    
Topic: Campaigns

Bugles Are Back And They're More Fun Than Ever!


Remember Bugles? Bugles is that weird, odd shaped snack from General Mills that's been around since 1966. The snack you used to stick on your fingers like a thimble or nails.

Toronto-based Cossette created a campaign to revitalize the nostalgic brand and make it fun and top of mind again. Playing off this insight it was a novelty snack for many kids, the concept was to advertise Bugles as a game, rather than a snack. And so the snack has become The Game That You Can Eat!

Six quirky web videos take a look at the snack and just how much fin it can be.

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by Steve Hall    Feb- 6-13    
Topic: Campaigns

Peanut Butter Like You've Never Seen It Before


Peanut Butter & Co. is airing a series of three TV commercials, its first ever national ad campaign, that encourage consumers to go beyond smooth and crunchy and step into the exciting world of flavored peanut butter with Dark Chocolate Dreams, White Chocolate Wonderful and Cinnamon Raisin Swirl.

The 15-second spots will air nationally on Cooking Channel and in select markets on a variety of cable networks such as ABC Family, Food Network, E!, and TLC.

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by Steve Hall    Feb- 6-13    
Topic: Campaigns

Barbasol Urges Men to Quit Fooling Around on Twitter


Not quite as funny as it could be, this new campaign for Barbasol urges men to stop fooling around with silly things like Twitter, juice cleanses, hashtags and LOLing.

The work, created by GSD&M, carries the tagline, "Shave Like A Man" and aims to restore manliness in America. Wait, wasn't that Old Spice's schtick?

Anyway, the campaign will include three spots, two of which can be viewed below.

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by Steve Hall    Jan-29-13    
Topic: Campaigns

Astronauts Trump Firemen in Axe Space Promotion


A new campaign from perennial purveyor of deodorant for prurient-minded middle school boys, Axe, is recruiting 22 people for its Axe Apollo Space Academy. The brand even hired Buzz Aldrin to announce the campaign in a video.

An additional ad in the BBH London-created campaign, which illustrates just how preferable an astronaut is to a fireman, snubs a fireman who, after saving a woman from a fire, gets dumped for an astronaut because, well, according to the campaign, "nothing beats an astronaut, ever."

The campaign's no Red Bull Stratos but the appearance of Aldrin does lend some seriousness to the silliness of whether or not an astronaut is, indeed, more desirable than a fireman...who risked his life to save this foolishly fickle woman.

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by Steve Hall    Jan-11-13    
Topic: Campaigns

Airport Bag Tags Form Expedia Campaign


Some ad campaigns are developed based on sound insight and detailed research. Others rely on "the big idea." Both approaches have merit. Sitting squarely in the "big idea" category is this brilliant new campaign from Ogilvy for Expedia which combined airport IATA codes (the three letter tags they put on your checked bags) into words and phrases.

Of the campaign's genesis, creative team members Jon Morgan and Mike Watson told Creative Review "It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase. Turned out she'd just flown in from Fukuoka in Japan. That got us thinking, 'maybe there are more'."

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by Steve Hall    Jan- 7-13    
Topic: Campaigns, Magazine

'Deserve to Die' Posters Part of Lung Cancer Alliance Campaign


Last week a mysterious teaser campaign began to appear on outdoor media across the nation. The campaign made statements such as "The Genetically Privileged Deserve to Die, "Cat Lovers Deserve to Die, "Crazy Old Aunts Deserve to Die, "Hipsters Deserve to Die, "The Tattooed Deserve to Die" and others.

Many were not pleased with the campaign's sentiment with some ripping down the posters and one man telling CBS Chicago, "Nobody deserves to die; come on, that's a hell of a statement."

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by Steve Hall    Jan- 3-13    
Topic: Campaigns, Cause, Strange, Viral

Terry Richardson Shoots Sexed-Up 2013 Equinox Campaign


Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."

So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.

See? Staying fit dertainly does have its benefits, right?

Richardson's work for the brand's 2012 campaign came under fire for degrading women.

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by Steve Hall    Jan- 3-13    
Topic: Brands, Campaigns, Racy, Strange

Kentucky Kicks Ass


During the run-up to Christmas, the State of Kentucky (rather Whit Hiler of Cornett-IMS and Griffin VanMeter of Bullhorn in an unofficial capacity) released a video that summarized the state's rebranding from Unbridled Spirit (which the video humorously slams) to Kicks Ass. Yes, one of our fine 50 states is being encouraged to adopt the tagline Kicks Ass. And you know what? In some weird way, it kinda works. Or at least it's kinda funny. Or something like that.

The video includes appearances by Reddit's Alex Ohanian, Fark's Drew Curtis, Animal Planet's Animal Man and several others.

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by Steve Hall    Jan- 2-13    
Topic: Campaigns

Guitar Center Celebrates 'Experience Gifts'


With three holiday-themed "15's, Guitar Center, with help from McGarrah Jessee, is touting what they call "experience gifts." The brand feels these gifts are, well, just better than the latest electronic gadget.

To tout these "experience gifts," Guitar Center hooked up with three young musicians who are quite pleased their parents and Santa didn't get them cologne, socks or video games for Christmas.

Anything to get kids away from their electronic gadgets, right parents?

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by Steve Hall    Dec-20-12    
Topic: Campaigns