According to Indian lingerie brand Amante, eight out of ten woman wear the wrong bra size with most choosing a cup size that's too small and a band size that's too large. With that bit of knowledge coupled with the insight that, according to Amante, women are embarrassed to look at ads featuring scantily clad women in public, the brand has launched a very ?unsexy" campaign urging women to break up with their bras.
Of the approach, Amante CEO John Chiramel said, "This campaign has been carefully thought through, in not trying to objectify women, but more about dealing with the real issues and educating the consumer, so that they have an enjoyable experience wearing fine lingerie,"
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Target, with help from Minneapolis-based Space150 and director Phil Abraham, has launched a three episode series entitled Falling For You. The romantic comedy featuring Kristen Bell, Zach Abel and Nia Long centers on a couple of Target employees (Bell and Abel) who are charged by their boss (Long) with developing a fall marketing campaign.
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A new campaign from the brand whose sole mission is to make women's boobs look bigger than they really are, Wonderbra, is out with a new Digitas-created campaign. Print and outdoor ads, which debut tomorrow, will feature a fully clothed Adriana Cernanova. An app, entitled The Wonderbra Decoder, will detect a QR code on the ad and reveal what she is wearing underneath. All the usual social sharing options will be present as well.
Of the campaign, Wonderbra UK Marketing Manager Martina Alexander said, "We are showing Adriana in her clothes, including simple jeans and T-shirt, and through our new and unique app consumers can reveal the Wonderbra behind the look. It's really female friendly and links to the outfit which was important to us."
Martina, we're quite sure this app will be very male friendly as well.
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Assuming these TBWA\Chiat\Day New York-created, Wally Pfiser-shot Michelin videos were set up fairly, they do a nice, low key job highlighting the benefit's of the brand's tires over the competition. The four ads tout the tire's better stopping power, better handling, better fuel efficiency and razor-sharp control. Of course any number of factors can effect tests like this but we're just going to assume the creators did their best to insure it was a fair comparison.
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Did someone say Papa Gino's? According to these Allen & Gerritsen-created Papa Gino's ads, you'd think someone had just screamed, "Aliens have landed! Run for your lives!" But, no, apparently the power of Papa Gino's pizza is enough to make everyone drop what they are doing and chow down on the latest Papa Gino's offering.
Explaining the campaign's approach, Allen & Gerritsen Chief Creative Officer Gary Greenberg said, "This campaign is designed to connect emotionally with a wide cross-section of New Englanders who have grown up with Papa Gino's. 'Let's Eat' speaks to the role Papa Gino's plays in people's lives, whether they're at work, in class, or at play. It's community driven, and has a sense of humor that's true to the heart and soul of the Papa Gino's brand."
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Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.
Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.
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- The girl is cute but not loving this new Coke Zero tie in with the upcoming James Bond movie Skyfall. It's just too...musical.
- Dos Equis Most Interesting Man Endorses Obama. Not all are accepting of the fact he's an actor playing a part and can endorse whomever the hell he pleases.
- Fresh out of her marriage to Tom Cruise, fresh-faced Katie Holmes has been tapped by Bobbi Brown Cosmetics to front a new campaign as the brand's first celebrity spokesperson.
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With a not so subtle wink and nod, Paramount Farms' Wonderful Pistacios is out with a new spot that has a little fun with the Secret Service sex scandal which occurred earlier this year. The ad is one of four commercial launched this week
The other three feature 1970s disco phenomenon The Village People; Brobee, the little green monster and drummer from Yo Gabba Gabba! and Sparky and Victor from Tim Burton's animated monster movie Frankenweenie.
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Reacting to an economy that left 100 million 15-29 years olds worldwide unemployed, United Colors of Bennetton has launched Unemployee of the Year, a new campaign that aims to dispel the hard to shake stigma that younger workers are lazy and that it's their own fault they don't have a job.
Created by Bennetton's own FABRICA and 72andSunny, the campaign intends to "spark a global conversation" about the plight of Millenials and enable the group to share its stories and experiences.
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As an avid skier, we can appreciate the surreal joy of a chairlift ride up the mountain. It's a time when you can drink in the beauty of your surroundings, enjoy conversation with a stranger or, in the case of these Wexley School for Girls-created ads for Copper Mountain, wax eloquently about the oddest stuff imaginable.
Seven new ads, shot entirely against a green screen, allow for brilliant oddities such as kids who aren't really kids, a miniature spaceship and the ability to have your actors just sit there and rap about whatever you want them to.
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