There's not much to say about an ad:tech session that focuses on creative since its so subjective. However, during the Creative Showcase: The Best of Latin America moderated by AHAA Immediate Past Chairman and Parliamentarian Carl Kravetz, Media 8 Digital Marketing Executive Creative Director Gustavo Garcia presented work his agency did which maximized the notion Hispanic women love to talk about beauty and all the product that go along with beautifying oneself.
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Scion continues to woo us with weirdness, pushing its trademark customization aspect with this intro video to the new Little Deviants campaign for the xD. Like the occasionally cute Want 2 B Square effort, this too was put together by ATTIK.
We like the whole gratuitous decapitation thing, but what if you don't want to identify with the sheeple or the deviants? It's always hard to pick a side when there are no heroes. Plus, the head-hunting deviants are irredeemably ugly.
Has too much individualization made us all peer-snuffing monsters?
Gleefully celebrating the seemingly unintentional dark side of graphic designers what with terminology such as bleed, ghosting, muting and more, Colle+McVoy created a campaign for the American Institute of Graphic Arts, a part of which is a picture riddle game to find 25 dark pieces of terminology.
In addition to the micro site, posters of the ad have been developed and are being sent to design schools to enhance recruitment efforts. T-shirts are also available to those who purchase them by clicking on the bottom left corner of the screen in the "shop" section.
Match.com has this incredible knack for drawing our attention - mainly because they can't hold together a consistent ad campaign, as evidenced here and here and here and here and here. Here they even try being somebody else for awhile.
Anyway, we recently came across this banner ad that uses the pun "Heavy petting" to invite users to enter their pet preferences for a different take on the whole matching thing. We were later brought to this puppy love landing page.
Animal humor always weirds us out when it's too closely related to the topic of hooking up. But more importantly, didn't True already pull out the pet prattle?
We're not quite sure this creative is very good...at all, but the message is an important one: get your lazy ass off the couch, off the Wii and out from behind your Webkinz and MySpace pages and exercise your lard-laden, muffin top-sporting, double chinned body for an hour a day. Of course, they said it a lot nicer than we just did so take a look.
Created by Brainchild Creative and given the XFX treatment by Phoenix Editorial & Designs comes a campaign for California's Flex Your Muscles energy efficiency PSA. Employing non-professionals and using a loose scripts, the "California" spot features parents promising to leave their children the beauty they know to be California. Closing with the tag, Global warming isn't just a fact. It's a choice, the spot urges people to realize what they do today has a serious effect on future generations. Three other spots, Climate, Drought and Floods complete the campaign.
The first two spots, California and Climate broke June 11. The second two spots, Drought and Floods will break July 2
Last Sunday at 9:20PM, all 200 UK television stations aired a :90 commercial for Vodaphone which likened the provider's mobile Internet service to saving time by dropping watches and watch parts from London and Glascow's sky. The commercial, voiced by Dame Judy Dench, was created by Bartle Bogle Hegarty.
Also part of the campaign is a homepage takeover effort that, at the same time, the pages of eBay, Google, Pricerunner, MSN, Rightmove and YouTube fold up and turn into a single image of a phone. Digital outdoor boards simultaneously flickered on with the campaign's message at 9PM, 20 minutes prior to the broadcast of the commercial. BBH creative and blogger Simon Veksner brought the campaign to our attention.
According to this new Accentmarketing-created Hispanic campaign, an exclusive sponsorship of the 2007 CONCACAF Gold Cup soccer tournament, Pontiac is the new aphrodisiac. Entitled "Designed for Seduction," the TV campaign will also incorporate an online promotion, "The Pontiac Play of the Game," which lets people vote for the best tournament play to win prizes.
Explaining the campaign's approach, Pontiac Marketing Director Mark-Hans Richer (or whoever wrote the press release) said, "For fans of the Gold Cup competition, passion for their favorite teams is everything and we wanted to be a part of that. Our latest 'Diseñados Para Seducir' campaign takes that same level of passion and applies it to sleek, sexy performance vehicles."
Ah, yes. Pontiac. We Build Excitement.
There's a problem with this new video campaign for Motorola's S9 wireless headphones which captures the fictional dance crew, Wirebreakers, challenging members of the public to dance offs in random locations such as a putting range, art gallery, public library and a squash court. Most people, when confronted by a strange person appearing suddenly in front of then with arms flailing and legs wiggling , will either beat the crap out of the approachee, stare or run for fear of their lives. The last thing they'll do, as portrayed in the first video of the campaign, is to actually begin dancing with the approachee as if they were long time acquaintances.
The campaign will consist of eight videos in total, released over the course of the summer. Be warned. A strange dude may approach you at any time and challenge you to a dance off.
An ongoing campaign from abuse and violence cause group Safe Horizon is illustrating most abuse is hidden from view with ads that hide their messages in a jumble of letters. While the notion of making an ad harder to read could be questioned, the concept, which incorporates the twisted words Disrespected, Abuse, Humiliated, Punched, Kicked, Slapped, and Insulted, aligns nicely with the difficulty of the issue.
The pro-bono campaign, which can be viewed within two PDFs here and here, was created by creative team Rachel Howald and Ahmer Kalam from Howald & Kalam, LLC and will appear in various outdoor media in New York City, daily newspapers and nationally in magazines such as Essence, Redbook and People en Espanol.
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