Zippo wises up to its cachet as a potentially "green" product with a brusque new slogan: "Disposable. Just another word for garbage."
On print and banner ads alike, this profundity is flanked by images of dirty disposable lighters, piled up in junkyards. See trash cube, earthbound briquets and three-part display ad.
Creatively, the latter is a disappointing downgrade from this naughty beast. But it gets the point across, and display's cheap these days anyway, so we can't hate with much conviction.
Expect to see the prints in trade pubs, at convenient stores and your local tobacconist. By Brunner/Pittsburgh.
"French squirrel goes nuts" -- one more reason to avoid bringing housewarming gifts to your vinyl-spinning French neighbour,* squirrel or not.
"Thank you, Larry, for picking these sad little acorns out of the dirt and putting them in this box. I feel so warm and tingly inside; now we will be friends forever."
Cold, man, cold.
Disseminated for Emerald Nuts, the brand of choice for nut elitists (and kryptonite to the mischievous Robert Goulet!), by Feed Company.
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To promote the New York City Coalition Against Hunger, Agencies in Action and Bill Oberlander at Cossette produced a triage of cynical spoofs on well-known ad campaigns. (See iPod and HSBC variants.)
The goal: to get Manhattan's agency creatives to volunteer at soup kitchens and food pantries at least once monthly. So far, six agencies have committed: Arnold Worldwide, Cossette, DiMassimo Goldstein, Gotham, Kirshenbaum Bond & Partners and TBWA\Chiat\Day.
In the event that you need more convincing, or just feel compelled to show your face at another social gathering, hit up the AIA kickoff reception on Thursday, March 12 at 7pm. It all happens at the Cossette office on 415 Mad Ave, 3rd floor.
More intelligence at the website.
There are a lot of ways to promote an energy drink but comparing the drink's "power" to weaponry is a new one on us. German agency Serciveplan created a print campaign featuring a gun, a plane, a tank and a piece of heavy artillery. Each, we assume, is supposed to look like it's made out of bullets...or bullet casings but they all just looks like a bunch of copper piping glued together to as if they were toy models.
With the tagline "fully loaded with caffeine," we het where the agency was going with this and perhaps because the campiagn isn't running in oh so politically correct America, it might actually be well received.
See all the ads here.
Cathay Pacific has teamed with the Hong Kong Rugby Sevens to hype the event at which teams from all over the world will compete at the Hong Kong Stadium March 27-29. The promotion aims to add some humor to how participating countries prepare for the event. And, yes, there's a consumer-generated effort where people can win tickets to next year's event. Here's how it works:
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This April BET will be airing a "documentary webisodic series" called Red Bull Big Tune. (I guess nobody needs to tell you this will be sponsored content.) The show follows an ongoing nationwide battle between music producers, culminating in an event between finalists in New York this December.
Opening credits for the show were produced by Monkeyhead, and it's all very slick and bangin' -- whether you're the type of person who gets a thrill seeing your city represented, or you've just always fantasized about seeing Ghostwriter go on tour. (Because that's kinda what it looks like.)
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- The Obama Administration's recovery.gov logo kinda reminds us of...
- MoMA shoots for socially-minded redesign. (It should probably start here, though.)
- Google's Eric Schmidt's a Twitter-hater. Well, maybe "hater" is too strong a word.
- For once, an instance where extreme prejudice may improve your online quality of life. (Via that one guy whose site's all covered in Skittles.)
- Hella happy over drillwork.
- Starbucks value meals? Seriously? Sell your stock. Now. Because a licensing partnership with Hello Kitty is just around the corner.
MoMA cut ties with happycorp after ECD/founder Doug Jaeger (kind of) admitted to enabling ad renegade Poster Boy to "vandalize" one of its subway print installations.
Well, that's not really all. He also hired a photographer to shoot him in front of them and expressed his interest in selling said photos.
MoMA's since shafted the agency and replaced the images. Too bad; we dug the final results. See Defaced Marilyn and Oil Spill Monet.
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At left is a print piece called "Black is Beautyfull," in which a grinning clay Klansman offers a meager bouquet of flowers to a simpering black chick with a 'fro.
In a variant, "Fun Religion," a Muslim and a Jew surrender to the call of John Travolta, circa 1977.
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