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Scion Pixelates, G.I. Joe Elevates, Vogue Vacillates - Scion is out with a new Brand Manifesto. It's "intended to inspire new youthful and creative trendleaders with its bold and edgy elements." There's Pixel Reveal, Speechifier, a TV spot and other elements. - It's fake! It's fake! It's fake! Now that we have that out of the way, here's a promotion for the upcoming G.I. Joe movie. It's nothing like Demi Moore's G.I. Jane version. - Vogue's ad page count isn't looking too good for September. Levi's Goes Forth, Toilet Taunts, Nissan Fails, Paddy Power Sexifies - We really like this America-themed Levi's commercial, part of a recently launched Wieden + Kennedy-created campaign for the brand. - Giant toilet mascot for Denver Water runs through a fountain and scares off kids. What has advertising come to? - Someone spent a lot of time and effort to examine a Nissan Hypercube promotion in Canada during which the creators "took their hands off the wheel and major details were overlooked." - Paddy Power Poker Pro Spray will make you very very sexay! - Toshiba launched a series of Young & Rubicam Brands-created 'reality' webcasts in which two all-American towns: Boring, Oregon and Normal, Illinois will compete to see which town's residents can use Toshiba technology to become the more exciting place. Filming will take place with video postings on MySpace beginning Monday, July 27th. - When we think of sneakers, we think of hyperdive-powered intergalactic space vehicles. Don't you? Well Under Armour does. - There's a time and a place for humor. Scarlett Johansson Replaces Penelope Cruz As Mango Spokesmodel Scarlett Johansson, whose chest Woody Allen simply cannot stop staring at, has landed a new spokesmodel gig for fashion label Mango. She follows Penelope Cruz and is featured in a new ad campaign. Images from the campaign are here. Roadkill Detective Explains Benefits of Job Kinda lame until the end but it's only one minute long so it's sort of worth the wait. Not sure what PETA would have to say about animal treatment in this video but Westwood College doesn't seem to have a problem. All they want is for people in less desirable careers to realize a little education can help a person land their ideal job. But this "roadkill detective" seems to be quite smitten right where he is. Tanqueray Causes Verbal Diarrhea So Tanqueray is out with a new W + K Amsterdam-created campaign that includes TV and outdoor and in the TV spots we see just how much goes into Tanqueray and and how all that muchness translates into the making of really good cocktails that cause tickle fights in the mouth of a man meeting an ex-girlfriend in Paris along with other friends who are too cool to visit the Eiffel Tower, the Mona Lisa or the Art du Triumph (or however you spell that) and how that's all about resisting the simple because, well, they drank Tangueray which, for some reason, caused them to appear in a commercial that's actually quite beautiful but just can't stop talking about how the ingredients in Tanqueray change people's behaviors like the guy who sneaks his way backstage and causes reviewers of advertising to write the world's longest run on sentence just to further define the essence of the campiagn so everyone can fully understand it so that when they go to the liquor store for gin their only choice will be Tanqueray and the only thing they'll do after drinking Tanqueray is fly to Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that if they did a :60 of this commercial, we'd need to continue this article over at AdFreak, AgencySpy or Adland because we'd run out of space but oh wait that's stupid because you can't run out of space online because, well, it's not like offline media which has finite printed space but that no one reads anyway because old media is dying and new new media is where it's at which makes this entire statement moot so here we are back talking about that Tanqueray commercial that has such amazing ingredients that it makes people do strange things like visit Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that...it's time to shut the fuck up about this fucking commercial. Westwood Polishes Collars Up Pretty for Corporate Cogdom Here's a pair of ads for Westwood College, one of those vocational schools where you can get a degree in three years and start your career! These are more engaging than potshots of nurses taking blood pressure while degree options scroll by. They're a little more casual, and the focus is on the various mundane personalities (and costumes) you take on as you move from dead-end job to CAREER! And when we say CAREER!, we mean a desk somewhere, which, Westwood fails to mention, is often infinitely less stellar than singing happy birthday songs at TGI Friday's. Work by Cactus/Denver. Diddy Lied to Us. Taco Bell Sets Record Straight. Chris Applebaum is probably best known for the videos he's done for extra-extra artists like Britney Spears and Rihanna. In "It's All about the Roosevelts," he slums it up for Taco Bell, but doesn't stray too far from his trashy pop roots. The statement "It's All about the Roosevelts" riffs off Diddy's "It's All About the Benjamins," a track from a year we're too embarrassed to look back on and that plays on Benjamin Franklin's appearance on the $100 bill. NOTE: The music is all original.* Seed Bombs, Tweetolution, Spike Lee Spake - Houses come a-hunting on Twitter. (More proof that in this market, it's do-or-die time.) - Love can be complicated. (But once you pop...!) - The revolution will be Tweeted. In Iran, anyway. - 140-character twibutes to Michael Jackson. Srsly. - Spike Lee, out loud and in Cannes. - Seed bombs. That plant seeds! - When writers go apeshit.
by Angela Natividad
Jun-29-09
Topic: Brands, Campaigns, Cause, Celebrity, Online, Social, Strange, Trends and Culture Cannes Lions: Real Winnars in Film, Interactive and Titanium; Perspective on Our Horizons Saturday night: the show to end all shows, the one people actually queue in line for. (Though markedly less so than in previous years, as tweeted by Influencia.) And while recession-spawned conservatism was accounted for, the jury hailed from all corners of the globe and generated cheers -- like rock stars. Saw some awesome work over the next two hours, but it remains a shock who ultimately won what. There was a lot of talk about how Cannes Lions '09 differed from previous years. I'd say there was a greater focus on how efforts addressed users directly, although creativity remains a big part of that. And given who won the Grands Prix for Titanium and Integrated, it may be the first year agencies must take into account that the user has become a legitimate advertiser himself. This is no death-of-the-agency foretelling; it's simply a call to listen more closely and respond more intuitively to the crowd. We have spent so many years trying to contrive artificial emotional connections between products and people; it is only natural that, now that they're able, consumers demand to know why those connections should exist in the first place. What does your company stand for? Does it listen and respond to me? Crucially, is it as willing to incorporate me into its message as I am to incorporate it into my life? Grand Prix recipients, and a wee bit o' work, listed below. Wrangler's Cannes-Winning 'We Are Animals' Gets Wankered Remember that creepy We Are People campaign Wrangler ran a while back in which humans were hunted as if they were animals? We called it "bad advertising that's trying to pass itself off as high art." Guess that shows how much we know about advertising...the thing won a Grand Prix Press Lion. But, that's not what we're talking about here. Nope. We're talking about a spoof of the campaign in which the tables are turned and the whole thing becomes We Are People. Except there's animals. Walking around as if they were people. The campaign's called Wanker. George Parker would love it. 
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