Commercial Ratings Upfront, Germs Needed, Siemens Gets Hip

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- A tipster attending OMMA Hollywood tells us R/GA Chairman and CEO Bob Greenberg told his VP of Visual Design Nick Law not to sit on a panel he was scheduled to participate in because, apparently, he's stealing too much limelight.

- Commercial ratings, versus program ratings, are fast becoming the gold standard and many, including Starcom CEO John Muszynski, will be using them in this year's upfront.

- If you're in search of an email address, Tattoo Projects has created Abalooba, and email address search engine.

- MTV's The Andy Milonakis Show which will premiere on a wide variety of digital platforms - including iTunes Store (www.iTunes.com), Amazon Unbox, AOL Video, MTV Mobile, MTV On Demand, MTV2.com, Wal-Mart Video Downloads and Xbox LIVE Marketplace for Xbox 360 - all prior to the show's on-air MTV2 debut on April 27th.

- Entries for international viral awards show, Germ, must be submitted by March 31.

- The New Yorker, Wesley Autrey, who saved a man from being hit by a subway train in January, is featured in a new colon cancer PSA campaign.

- T wallow in the oddity of Japanese culture, check out a few kinky commercials for Axe in Japan.

- Copyranter disses the Siemens' ongoing wannabee hipster campaign complete with headlines like "Bling Bling" and "Chill."



100 Calorie Crooner Sparks Dilemma Between Cupcakes and Culture

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We've since relegated Hostess to the banks of childhood memory along with Pixie Stix, Kool-Aid and other non-food food, but we actually did swoon when we saw this promotion for their new 100 Calorie Packs.

Plug in your Calorie Pack preferences and the 100 Calorie Crooner will sing a song that sits somewhere between the Beauty School Dropout scene in Grease and Sinatra's last live rendition of Strangers in the Night.

The denigration in standards from Sinatra to Grease to the 100 Calorie Crooner didn't escape us, but the gaping void left by lack of class is nothing that can't be filled with three mini-cakes (at 100 calories total! Come on).

by Angela Natividad    Mar-22-07    
Topic: Campaigns, Good, Online



American Legacy Thinks Re-Education is Key to Quitting

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American Legacy expands on their Become an Ex campaign with three spots on re-learning behaviour typically associated with smoking, like drinking coffee, driving and starting your day. The campaign is by GSD&M out of Austin, TX, a city where smoking is permitted in designated indoor spaces.

The ads feature bewildered middle-aged characters bumbling over said activities as they try renegotiating space without the soothing puff-puff. It's a little like watching Britney Spears stagger around like a bald Cyclops after her latest failed stint at rehab.

by Angela Natividad    Mar-21-07    
Topic: Campaigns, Online



Bravissimo Celebrates Big Breasted Women That Don't Look So Big

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We're thinking bra sizes over in England must follow some metric other than that of the U.S. In this Bravissimo campaign, woman of various bra sizes hold placards stating their bra size. Oddly, none of the women look anywhere near as big as their stated sizes. We cold be wrong but the woman with 30F? She looks flat. Anyway, the editor of Adrants requires that all bra ad campaigns receive full coverage so we must comply with those wishes whether or not we agree. Take a look at the ladies individually here.

by Steve Hall    Mar-21-07    
Topic: Campaigns



Day Rider Puts Unimpressive Spin on Knight Rider

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Ugh. We're not sure what Carsguide was thinking when they agreed to launch this campaign by Cummins and Partners out of Melbourne.

Animated by Firehorse Films, the guys who did bro'Town (NZ's response to Family Guy), this film, called Day Rider, is a kitsch-ridden, awkward spoof on the '80's series Knight Rider. Naturally the car becomes the protagonist's worst enemy.

Because for some odd reason watching an '80's hoopty go bad will inspire you to possess one of your own, Carsguide ties the campaign in with an opportunity to win an '84 TransAm.

We're trying to think of more mean things to say but we're too sleepy and bored, so we'll just move on now.

by Angela Natividad    Mar-20-07    
Topic: Bad, Campaigns, Online



Beano Gingerly Cuts Gas in Women's Magazine

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Ever-so-delicately raising the topic of flatulence in the Ladies Home Journal, Copyranter tips us off on these completely weird cauliflower love letter ads for Beano. Check out a break-up variation.

We're totally mystified by the melodramatic soap opera serial vibe of the campaign, set off with wilty illustrations. Why can't we just say it would be nice not to look preggers in our little black dress tonight? Enough of this tiptoeing around the subject with the mopey gas-bestowing veggie. Nobody's writing love letters to vegetables. We're all just trying to keep our stomachs tucked into our jeans.

by Angela Natividad    Mar-20-07    
Topic: Campaigns, Newspaper, Strange



Wilkes University Gives Potential Co-Eds a Very Public, Very Detailed Hello

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When you've got serious marketing dollars to throw behind wooing someone, it's a fine line between making them feel like stars and just, well, stalking the dickens out of them.

Philly-based 160over90 assists Wilkes University toward one or the other of these ends. Using mall kiosks, MySpace ads, billboards and whatever other media happened to be standing in a would-be Wilkesian's way, the university gave accepted students a king-sized shout-out.

The campaign makes Mini's "Hey Joe Shmoe" RFID-based billboard idea look piddly - it actually goes into details about the students' activities and ties them into the ad pitch.

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by Angela Natividad    Mar-20-07    
Topic: Campaigns, Good, Newspaper, Online, Outdoor



Gold's Gym Drops Barbell, Picks Up Yoga Brick

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Apparently the Mr. Universe days are over. Gold's Gym, one of his last strongholds, has finally decided to divorce the oil-slicked rock-hard prototype patron of their long heritage to draw yoga mamas and mellow boomers into the building.

With that in mind, Gold's is scrambling to make their $30 million ad budget and 40+ years of illustrious history count for the new crowd, who look at it as a nostalgic symbol of times past. Advertising Age has a spot from their new campaign. It's got an aggressive Gold's feel to it but the imagery is more typical of what you'd find at Bally's or 24 Hour Fitness. The spot isn't particularly thrilling and we worry they're wasting some serious brand equity by being too self-conscious about the competition.

You know what would be really awesome? Starting a Gold's-sponsored Arnold Fitness Challenge, where Arnold Schwarzenegger is whipped back into shape by the frothy little yoga mamas Gold's is trying to hard to court. We'd pay to see that. Well, probably not. But we might at least turn the TV on. Come on, Gold's. Don't be such chickenshits.

by Angela Natividad    Mar-20-07    
Topic: Brands, Campaigns



Universal Advertising Law: Bouncing Boobs Beckon Box-Headed Men

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We've learned two very important things having been in the advertising industry for some time. First, no two cultures are alike and what's funny or insensitive in one country could be quite the opposite in another. Which is why these two Dubai Lynx Grand Prix winning spots make no sense to us at all. Oh sure, they're funny but we're not sure why. Oh wait, we were talking about the two things we've learned. The second. Bouncing boobs are man magnets no matter where on this earth one lives. Especially to box headed men the second spot labeled "Hulk."

by Steve Hall    Mar-20-07    
Topic: Campaigns, Commercials, Good



Lovemarks Leaves Fading Effect on Bleak Penney's Brand

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James Cash Penney. Isn't that an awesome founder name? It pulls 10 times the weight of humdrum John Rockefeller. There's miles of branding potential behind a name like that.

Unfortunately JC Penney's isn't known for taking advantage. As kids we considered Penney's a tier above Sears - if you're desperate or you wait too long you might find a good prom dress there, but you'll probably lie and say you got it on sale at Macy's.

To offset this sad effect, Saatchi and Saatchi CEO Kevin Roberts enlists the lame duck brand for a Lovemarks repositioning. Watch the initial couple of ads and read the Garfield review at Advertising Age.

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by Angela Natividad    Mar-19-07    
Topic: Agencies, Campaigns, Online, Television