Esurance Brings Back the Dot Com Tagline

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Jesus. It's like we just stepped back to 1999 when at Leo Burnett Technology Group we pumped out campaign after campaign touting the equity-building properties of a strong brand presence based on the four pillars of an account planner's wet dream: Vision, Mission, Essence and Position. Architecting the brand as it were.

It all usually netted in some self-important puffery akin to this new tagline from Esurance, "People when you want them. Technology when you don't." Sounds like a Peoplesoft tagline. Anyone remember them?

Anyway, the new campiagn is a play on technology versus people. There's a time for technology and there's a time for people. 1990's tagline aside, the campaign does a pretty good job illustrating that separation.

You can see it all here.

by Steve Hall    Jun-14-10    
Topic: Bad, Brands, Campaigns, Commercials, Good



Lynx World Cup Ad Begs Many Questions

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So...what is this World Cup-themed Lynx poster campaign trying to say? Soccer fans should be hot and female? A country's color should be incorporated into bra design? Having a thin waist and big boobs will guarantee you a slot in a Lynx ad? Soccer is somehow related to the crucifixion? Women with hot bodies but not-so-hot faces can be in Lynx ads too? Men only care about boobs?

Do tell, BBH UK.

by Steve Hall    Jun-14-10    
Topic: Campaigns, Poster, Racy



Fergie to Debut Fragrance With Sexy Ad Campaign

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To hype the September release of her new fragrance, Outspoken, Fergie has gotten all dolled up for an ad campaign which will tout the scent. Of the launch, Fergie said, "From my music to my wardrobe, my style is all about speaking up and making a statement."

Of the fragrance itself, Fergie said, "Outspoken definitely turns heads, but it also lets your true personality shine through."

For those who care, the fragrance will consist of a mixture of jasmine, tuberose, passion flower, starfruit and...black leather? Eesh. That can't be good.

by Steve Hall    Jun-10-10    
Topic: Campaigns, Celebrity



VW Brings Back Sunday Drive

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As if there weren't a care in the world regarding the world's resources some say are limited, Volkwagen Canada, with help from Toronto-based Red Urban and Montreal-based Palm + Havas, wants us all to hop in our cars and take an aimless Sunday drive.

Explaining the campaign, Volkswagen Canada Marketing and Communications Director Bruce Rosen said, "The Sunday Drive campaign re-ignites the emotional connection with the Volkswagen Brand. The new Golf Family epitomizes all the best characteristics of the Volkswagen Brand, including sleek European styling, proven affordable German engineering, eco-friendly technologies, and that they are really fun to drive. As a result of the new Golf winning 2009 World Car of the Year and the new Golf GTI winning 2010 Canadian Car of the Year, deliveries of the new Golf Family are up 165% so far over last year's pace. We wanted a marketing campaign that would live up to reputation of these cars and to the Brand, and fuel our continued sales momentum."

*pause to come up for air*

If anything, that litany should get some sort of award for cramming the most blatherfic bullshit into a single statement. Kudos to the PR person who stuck the words in Rosen's mouth.

See the new commercials here and here or below.

more »

by Steve Hall    Jun- 8-10    
Topic: Brands, Campaigns, Commercials, Creative Commentary



Skin Irritation Campaign Nets Confuzzled Confusion

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This Saatchi & Saatchi Romania-created campaign for skin irritation relief product Fentsil Gel confuses. When one thinks of a product that alleviates itching and burning, one usually conjures images of the product that does just that rather than what we see in this campaign.

To illustrate relief from bug bites, we see a person completely covered by bugs. To illustrate relief from a cat scratch, we see a woman covered in cats. To illustrate relief from a rose bush prick, we see a boy entangled in a rose bush. To illustrate relief from a burn, we see a guy covered with burning matches.

Um, huh?

Yea, we get the juxtaposed visual alliteration coming from the tube of Fentsil but still, it just seems a bit off. Hmm. Must be a European thing.

by Steve Hall    Jun- 8-10    
Topic: Bad, Campaigns, Strange



Brain Lost, Fashion Followed, Decision Made in Anti-Drug Campaign

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From the Partnership or a Drug-Free America comes this Vigilante-created anti-drug TV campaign for the group's Above the Influence effort. It's aimed at African America teens and we think it hits the mark perfectly. Coming at the issue from three different angles, the campaign addresses typical teen truisms.

From the classic "where was your brain when you did this" to the "I'm the hippest kid in school because I lead and never follow" to "making the right decision begets positive reward," the campaign succeeds by finding multiple entry points that allow the campaign to appeal to differing mindsets.

AdFreak has the the spots here, here and here.

by Steve Hall    Jun- 8-10    
Topic: Campaigns, Commercials, Good



Found! New Ad Concept For Car Commercials!

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Leo Burnett Argentina has created a wondrous new campaign for the Fiat Palio. There are no winding mountain roads. No people punching each other in the arm. No wine glass breakage. No metal ball rolling along the car's contours. No animals getting caught in the sunroof. No terrorist bombers. No hot girls spreading peanut on the hood. No rednecks slingshot from a four wheeler. No bikini clad hotties riding bicycles into the air ET-style. No sudden car crashes. And no Trunk Monkeys.

No. This time we have a seventies-era, 'fro fashioned dude rollerskating down the road while...people ride in his hair. It's the Palio Groove. And you thought there were no new ideas when it came to selling cars. See the ads below.

more »

by Steve Hall    Jun- 7-10    
Topic: Campaigns, Commercials, Good



There's Not Enough Shakira in This Univision Campaign

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Barely making an appearance in this new Univision commercial that touts the network's exclusive Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings "Waka Waka (Esto es Africa/This Time for Africa)," the official World Cup song and Univision's official theme for all of its coverage of this world-class event.

All the "cultural richness" and "exciting soccer moments" make their way into this :30. Additional campiagn elements will include print, outdoor, in-theater, radio, online and mobile. Hopefully we'll see more of Shakira in those media.

The ad might have been a bit more effective had it featured Shakira's best asset as illustrated in the accompanying image.

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by Steve Hall    Jun- 4-10    
Topic: Brands, Cable, Campaigns, Celebrity



DISH Network Astronaut 'Needs Some Space' in Space

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"The creative team behind the conception and writing of the spots has asked to not be revealed, as they work for a well-known U.S. advertising agency by day - another example of how Victors & Spoils is poised to change the way agencies, and the industry, work."

So this is how crowdsourcing is going to work. Creatives across the industry are going to work under the table for other agencies and forgo credit. We'll see how long that lasts when Victors & Spoils begins to accept awards on behalf of the anonymous creatives that actually did the work.

Yes. Victors & Spoils is out with its first crowdsourced work for DISH Network. The concept's got a couple of nut job astronauts messing with a DISH satellite to turn on the provider's HD service. Really. That's it. Watch here and here or below.

more »

by Steve Hall    Jun- 4-10    
Topic: Agencies, Campaigns, Commercials, Strange



That Cheating Golfer (Whatshisname?) Does New Ads For EA

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You see? We can get back to normal after a celebrity sex scandal. How? By placing said celebrity in a set of new ads that take remove the spotlight. Remember that golfer who cheated on his wife with more women than the average man has slept with in his entire life? Yea, we didn't think so. Anyway, he goes by the name of Tiger and he's in a new commercial and a set of five video for the June 8 launch of EA team golf game, Tiger Woods PGA Tour 11.

The work comes to us from San Francisco's Heat. The :30 and :60 will be followed by four videos that mash up golf with curling, hockey, basketball, soccer, and one which mixes up those four with football.

Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com.

by Steve Hall    Jun- 3-10    
Topic: Campaigns, Celebrity, Commercials