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Russell Simmons Wants YOU to Reduce Your Carbon Footprint Sure, having one of the plushest icons in hip-hop list ways to reduce your negative impact on the environment -- under the amber light of his posh leather-and-mahogany office -- might be effective. But really, is it more effective than this? Probably. 'Generation A' Baits Hook with the Mundane, the Insane, and Shreds of Divine Comedy Crush/Toronto, a master at taking a book's soul and turning it into pop art, drew us into the bosom of Douglas Coupland's The Gum Thief in 2007. This year it's doing the same for Coupland's latest novel, Generation A. The approach is different: more existential, with some Tarantino pulp thrown in. Doomed New Beverage Goes Out to UN General Assembly RelaxZen, a beverage that promises to both relax and focus you, decided to put itself to the test by sending cases of product to the 192 leaders meeting at the United Nations General Assembly. RelaxZen is outfitted much like other doomed drinks that came and went in the early 2000s. It has zero calories and sugar, is non-drowsy and provides "100% focused relaxation." Check out their Open Letter to the UN, which is doing a molassessy circuit of YouTube as we speak. It sports a cheap potshot of Ahmadinejad, which is supposed to be a funny illustration of how some people need to mellow out, but it just came across as feeble and sad. Sexty Teens Get Reputation Reminder from Teen Pregnancy Prevention Group Teen Pregnancy Prevention, the parents you didn't know you had, is slathering bus shelters and other minors-enhanced public places with an ad featuring a cell phone wrapped in a condom. Text on the decidedly antiquated handheld reads, "Please practice safe text." Heh. See what they did there? Clever. The objective is to discourage teens from sexting -- sending nude pictures to each other via mobile -- which can actually result in a child pornography charge. There's something spicy for the resume. But the ad, which does admonish teens to think about their reputations, actually has deeper motivations: keeping teens from getting pregnant. Little Debbie: Bringing Creme-Filled Goodness to a Suburb Near You! Few people are willing to turn a cupcake down; the very word makes us hungry. Knowing we could all use something extra to smile about, Little Debbie's taking one million brand-spankin'-new cupcakes to the streets. The Little Debbie Share-A-Thon is fortified by an armada of shiny brown Smart cars, laced with the cupcakes' curly ribbon. Chase one down for a free sugar rush. (Or just wait for one to stop.) Giveaway kicks off on October 18th, National Chocolate Cupcake Day. There's also a sweepstakes where you can actually win one of the shiny new cupcakey Smart Cars. (Watch out for chasers, though. You're gonna get chasers.) Social media links and the feel-good, slightly quirky TV spots appear below the drop. They speak to the youthful, pursuit-of-happiness quality simmering just under the surface of tired overworked growed-ups. For a second, we actually missed trans fats. HIGH FIVE, Luckie & Co.! Crest Grabs Seacrest. Results Less Than Believable Is it just us or was it a really, really poor choice for Crest to hook up with Ryan Seacrest to pimp its new Crest Extra-White plus Scope Outlast? In two new commercials, Secreast uses the product and ends up attracting throngs of hotties like an Axe commercial. The dude just doesn't strike us as a lady's man. Don't know what it is but this isn't working for us. Oh wait. Crest. Seacrest. Yea, that was too easy to pass up. Doggy Style, The Little Toad and The Rider. Yea, It's A Condom Campaign OK then. What's Advertising Week without the Pièce de résistance of advertising? Nothing. So it's our duty on this fine sunny (at least in New York) Monday to present yet another sex-laced advertising campaign. This one's from Barcelona-based Suigeneris for La Condoneria. Yea, it's a condom store and the campaign's called Rub-It. Yea, you read that right. Rub it. Which kinda makes sense for a condom campaign, right? After all, that's what you do after you put one on. Relationship Retards Bare Warts, Lapsed STD Checks and All Love in the Dumps has the unlikely, and possibly masochistic, ambition of becoming the non-dating site of dating sites. The homepage makes a show of highlighting everything we hate about romantic relations: a section titled Date Dispatch headlines a manifesto on white guys that date Asian girls, Pop Goes the Culture reviews "Hud" 46 years late, and Featured Impersonals showcase various users by antidepressent stats, among other things. We like the Dr. Damage and Bitch Whispers sections best. AAAAANYwho, to promote the site, a series of videos are hitting YouTube under the cheerful premise relationship retard. Witness a bunch of for-the-most-part dateable people proclaim, with glee, all the ways in which they'll ruin your life after a couple of months' nesting-time. One will smash you with sarcasm; another vows he'll probably leave you for the neighbour. If only you could gauge that stuff beforehand. But, given that you can't, might as well admit that you, too, are prone to some retarded relationship shit. Second Life Redlights, Viral Film Fest, Denmark Defends Honour - Allan Gray graciously exploits the late James Dean. - Denmark pulls tourism vid that (apparently?) depicts it as slutty. - Vanksen's second annual Viral Film Festival is now accepting entries. Dust off your amateur vid brainchild, that tops short film you did, or an audiovisual tale whose launch got shafted, and turn it in before October 23rd. The Festival goes down in Paris on November 26th. - GOOG to open DoubleClick ad exchange to AdWords and AdSense customers. - Second Life sued by sex toy guy for sex toy knock-offs. Yeah. Virtual ones. We have no idea. 
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