Actor J.K. Simmons continues his role as Professor Nathaniel Burke in two new RPA-created commercials for Farmers Insurance. In one spot, a group of Farmers are on a rooftop with Burke learning how to find new ways to save. Among the cool stuff found atop the roof, one agent discovers...wait for it...a fiddler on the roof. Who knew?
A second spot has the professor educating the class about the damages hailstones, the world's largest in this case, can wreak.
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Epic would be an apt word to describe this new work from DDB Toronto and Radke's Common Good for the 2013 Subaru BRZ. Pretentious works too. Taking the notion of "that's a hot car" to new heights, we see the effects of the BRZ on its surroundings in a parking garage.
From melting paint to sizzling water to boiling puddles, this car ad has all the slo-mo elements any good cargasm requires.
Print, online, ambient, social media, public relations and targeted blogger outreach round out the campaign. Select media and bloggers also had the opportunity to attend the 'Scorched' shoot and get a behind-the-scenes peek at the Subaru BRZ in action.
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Sports fans and fans of the upcoming EA Sports NCAA Football 13 will love this one. In three new ads created by Heat, viewers are informed they can now place one of ten Heisman Trophy winners on a team of their choice. The results, are, well, just watch the spots. You never know what an avid sports fan will do.
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Australian bank NAB is at it again with its ingenious stunts. This time its rewarding honesty by instantaneously launching real-time campaigns to thank people who found and returned objects in a mall. After returning the object, stunned shoppers begin to see their likeness pop up on posters, dioramas and even on the top of a cake. Check out the video.
It's all part of the bank's ongoing focus on honesty which kicked off a year or so ago when it set itself apart from other banks by hanging its hat on the notion of honesty. The campaign is the work of Clemenger BBDO Melbourne.
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While covering Cannes Lions last week, a woman named Ethel kept popping up in our Twitter stream and we sort of tossed it off as some agency attempting to leverage the event for publicity. We exchanged a few tweets with the dear lady who let us know her husband had just died and she had decided to launch a beer brand, Ethel's Brew, in honor of her late husband's love for the suds.
As it turns out, an agency was behind the stunt and that agency was DDB. Led by DDB CCO Amir Kassaei, the agency created the entire campaign including Ethel's persona, her Twitter account, video and, yes, the actual beer that was served at various events during Cannes Lions. Brassierie Duyck in Jenlain, France brewed 15,000 bottles of the stuff.
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Making note of the apparent "youthification" of those gracing American money, Ogilvy Brazil created an interesting campaign for Forbes. Carrying the tagline, "Money make you look younger," the campaign shows how the representation of Jackson, Lincoln and Franklin has changed over the years. Who knew our obsession with youth was spilling over to monetary art? I suppose we shouldn't be surprised. After all, money can make you look younger.
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Hmm. This is a tough one. When we envision the creation of a quality tequila, we don't like imagine it being made in a sterile, unfeeling environment such as a laboratory. But what if that same sterile, unfeeling laboratory process was conducted by a hot-looking woman in a white lab coat who intoned the wonders of "tristallation?"
The campaign was created by Dead As We Know It. Thoughts?
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Carmichael Lynch is out with new work for Jack Links Beef Jerky that brings brand mascot Sasquatch to new and unfamiliar territory. The new "Snackin' with Sasquatch" campaign puts Sasquatch in all new scenarios and environments, but maintains the genesis of the Effie-winning "Messin' with Sasquatch" campaign.
Eight new "Snackin' with Sasquatch" :15 spots, released over the course of the next few months, find Sasquatch indoors curiously exploring unfamiliar surroundings, such as a book club, gaming session, carpool and coffee break room. In "Coffee Break" Sasquatch is horrified by the taste of hot coffee and goes to great lengths to protect colleagues from taking a sip. In "Conference Call," Sasquatch is not a fan of the phone.
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Continuing what appears to be a current fixation with celebrity, Apple is out with two new Siri commercials featuring John Malkovich created by TBWAMedia Arts Lab. In one, he asks the usual questions such as the weather, what his evening looks like, where he can get linquicia and for Siri to tell him a joke. In another, Malkovich seeks the meaning of life. Siri has a boatload of advice including "don't get fat."
Malkovich follows previous star-studded work with Samuel L. Jackson and Zooey Deschanel.
Some have debated the "upscaling" of this campaign. We just find it amusing. Seeing celebrities asking Siri things they, in real life, probably just ask their assistants.
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So the whole choose who who sit next to on a plane thing has been around for a while. In fact, Peter Shankman (of HARO fame) invented it with AirTroductions back in 2005. Currently, KLM is touting their own version, Meet & Seat, with three videos that feature Dutch celebrities Yfke Sturm, Armin Van Buuren and Ruud Gullit.
In the videos, each of the celebrities swipe their mobile device which causes the seat next to them to spin up like a slot machine. Hilarity, of course, ensues as oddity after oddity flip by until the perfect match is found.
As part of the campaign, travelers can with a trip sitting next to one of six Dutch icons. Who would you choose? For us? Tough choice. Having been a DJ, sharing stories with Armin Van Buuren would be amazing. Having been (and always and forever to be) a fan of hot women, Yfke Sturm would be a solid choice as well.
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