CD and president Kelly Simmons of bubble, Philadelphia is sharpening her ad chops by promoting her own book, Standing Still. Released by Simon & Schuster, it's about a mom who exchanges her life for her kidnapped daughter's.
Publicity includes $200,000 of online, sweepstakes, broadcast, direct mail and guerilla efforts, allegedly all bartered.
The effort includes promotional postcards ("The ultimate beach read") stuffed in women's swimsuit orders, courtesy of Miracle Suit. A radio campaign will air on B101 FM, an indie station.
And when it rains, ziplocked flyers (via Tri-County Printers) promoting the book as "the perfect read for a stormy night" will appear on parked car windshields.
Check out Simmons' e-zine, bykellysimmons.com. You could win a Tiffany's bracelet that matches the one worn by the protagonist (product placement! Nice touch).
more »
It seems a new commercial for Australia's Commonwealth Bank has the land of down under angry for two reasons: the bank left Australian agencies behind and came to American agency Goodby Silverstein to create the work. And, secondly, they think the campaign, itself, sucks. Even Australian ad legend John Singleton got in on the hating and called on the bank's CEO to pull the ad because it is "obscene" and a "waste of money."
more »
In this first commercial, breaking February 17, for Verizon's FiOS TV and Internet campaign, Jerry Bruckheimer's boy, Michael Bay, is seen hyping his own over-the-top obsession to blow things up. From The Rock to Armageddon to Pearl Harbor to Transformers, Bay is all about blowing things away and that's the central message of this campaign: Verizon blows away the competition when it comes to internet upload and download speeds.
more »
Remember that Talking Pets campaign for Purina? Probably not -- unless you're from Canada, or just way into the idea of communion with your furriest chums.
Anyway, for Valentine's Day you can send a Valentine in dog language.
We're not really sure what to say about that, so we'll go with the generic "...awww."
To bring holiday character to its ongoing "Hate Late?" campaign for Pizza Hut, BBDO Guerrero Ortega ran this ad for Valentine's Day.
Cupid -- who needs to either shoot someone or pass a stool really badly -- hates late. And in a country known for its tardiness, the Pizza Hut delivery guy is his only friend.
Cute. Cuter still if he helped out on deliveries. Looks like he brought some unnecessary stress to that cargo.
There was this TV show a while ago from Steven Bocho, who gave us NYPD Blue, called Cop Rock. In the show, which was a serious police drama, the character would suddenly break out in song Broadway style. The show didn't last long. On last night's Boston Legal, guest star Scott Bakula serenades Candice Bergin. While Bakula might be a great actor, we quickly fast forwarded until the cheesiness was over. Musical scenarios like this happen all the time. Unfortunately, they mostly never work.
more »
Word has it that broadband content is now eligible for Primetime Emmy Awards. Whether that flatters broadband shows or the sleepy Emmys is anybody's guess; it's all the same in the media melting pot.
To spread the news, WONGDOODY prepared a print campaign with Mary Tyler Moore and that bigoted dad from All in the Family. Computers have been stitched into their environments. Headers read, "Welcoming Broadband to the World of Television."
Creative will appear in print and online. There will also be an "aggressive online word-of-mouth effort."
Oh, yeah: Because that big, bad PR really twisted our arms.
Oh we've seen them. You have too. Those people so engrossed with their iPods, they look like they're conjuring their inner Michael Bolton. Those people so intently involved in their Bluetooth earpiece-enabled cell phone conversation they look like mumbling mental patients oblivious to the fact they look like idiots.
Apparently, according to a recent DraftFCB-created campaign for Ontario's Workplace Safety & Insurance Board, the above mentioned scenarios can lead to a bloody death. Death by iPod. Death by ignorance of signage. Death by ignorance of safety manuals. Hmm. Somehow, we're glad the most dangerous thing threatening our existence is the copy of George Parker's book, Madscam, perched on a shelf above our desk.
Check out "Meet the Denialers" for Mackenzie Investments. Put together by Lowe Roche, Toronto, it tells the story of "a family of four that spends like fourteen."
Creative is spread across print and online without losing the tune: that of a strangely relatable fable. The campaign does a nice job of positioning an investment firm as a natural option for cash-burning families.
Meet Brett, Penny, Simon, Devon and Amanda. The website, BurnRate.ca, includes nifty little tools like a cashflow calculator and a burn rate spending test.
more »
To promote what it calls its "iconic baby lotion," Johnson launched Touching Bond to encourage moms to get touchier with their babies. Glean advice on making "your touch more touching," massaging your baby, and capturing its giggle.
more »
|
|
