VCCP put together this no-frills but amiable spot for Jordans Country Crisp, a UK-based cereal label that differentiates itself by spotlighting its own mom-and-popness.
We like how the story of the cereal plays out on the box, and how the wee farmer on the tractor calls out as he scrolls by. So granola. Tagline: "You can taste we care."
Jordans hasn't released a major ad campaign in four years; this also marks its first animated piece. Voiceover by Bill Oddie, whom VCCP said was chosen because of his "association with nature and conservation." Don't know about all that, but he's definitely got a good bedtime story manner. We feel warmy.
more »
The California Milk Advisory Board continues its Happy Cow casting call with an entry from April, a down-home Southern diva. She sings country, has an entourage of ganders and makes the Cali cows all catty. Click on the April videotape to watch her audition.
In the event that Simpering Belle just isn't your accent of choice, check out last month's entry from Soo (she's got Soeul!).
The battle of the sexes gets all literal on yo' ass in "Men vs Women" by 72andSunny. Propelled forth by the challenge of racking up the most kilometres for their gender, Nike-decked runners take to the streets in the playful spirit of competition. (We totally eat this stuff up. Remember those Mia Hamm vs. Michael Jordan Gatorade ads?)
Neat thing is, this isn't just an ad. If you're rooting for any particular team, and provided your knees are in fine shape, join in the fun at NikePlus.com. (Digital material by AKQA.)
Note how everybody seems to own a Macbook Pro. o_O Nike and Apple have collaborated before on a Nike + iPod clothing line, so it should come as no surprise they're still bedtime buddies. Song's cool, too: Run (I'm a Natural Disaster) by Gnarls Barkley.
more »
- @MackCollier, in the thick of SXSW, captures social media junkies in unnatural habitats.
- Trojan continues that slightly uncomfortable pro-STD reverse psychology thing with an a la carte booth. Samples of genital warts, anyone?
- Mark Cuban invests in poo-inducing pizza. Just read the story, man.
- More 'net-based teen angst.
- "Is this the most sexually explicit ad ever?" In a word, no. We're still kinda confused about what dude was doing with the Six Hour Power jar, and it isn't immediately clear if he's going to bang his secretary or just give her a really peppy memo. It could go either way ... but the reason why this ad fails is, we don't care where it goes.
- Why Jason Calacanis employed a felon -- or how to handle negative press.
"Happiness Factory 3" continues Coke's Happiness Factory/Open Happiness campaign with a Monday-friendly beginning we can all identify with. Mid-yawn, a guy hits up a Coke vending machine, compelling all the Wonderland creatures inside to yawn too.
There's a bit of authoritative clapping, then some feel-good pop music kicks in. Everyone snaps open their Cokes, and both worlds bloom into quotidian activity.
more »
Ad land has this incredible talent for bastardizing beautiful things, and doing it in a way where we're like, hey, that's kind of cool.
That's the feeling you get when you watch "Burger Grease Art," where a guy uses the grease from non-Arby's burgers to create a giant reproduction of Da Vinci's enigmatic lady.
Across the bottom of the video -- which we really couldn't help sitting through, even as we clutched our stomachs and began to dry-heave -- is a link to burgergreaseart.com, which tackles your line of sight with three appealingly matte Arby's Roastburgers. (For some reason, we kinda hoped for an Etch-a-Sketchy painting game, except with grease, but no dice.)
more »
American Apparel peels its sleaze off for a second to make a public service announcement: "American Apparel is ... Jobs."
This crucial message is illustrated by a muscly bald dude who appears to be in the stock room. Which begs the question: where'd all AA's eye candy go? In a clime this dire, is all that tap-worthy ass just unwilling to lift its own load?
Dockers finally produces an ad that enables you to realize a fantasy you've probably had more than once: the ability to shake the living crap out of it.
The ad features urban street dancer Orbitron (Dufon) of Circle of Fire. He'll appear in iPhone games "iBasketball," "iGolf" and "iBowl," as well as lifestyle application iTV, AdAge says. At various intervals, users have to shake the iPhone to get Dufon to bust a move.
more »
Skittles continues its mile-high "WTF?" spree with "Transplant," which illustrates a new pack of cross-breed candies with a guy who recovers from an operation -- only to find he's been crossed with a dude named Jose.
There's this weird moment where a pack of Skittles gets tossed hither and yon, then they eat them while facing each other and delicately licking -- kissing, really -- their own fingers.
By TBWA\Chiat\Day\NY. See its last little bit of magic.
more »
"A Lighter World," where a couple pops open a bottle of Mahou and does a gravity-defying dance, is deliciously infectious.
By Agosto; featuring a cover of Pump the Jam by Canadian band Lost Fingers. (I realize that sounds not-very-savoury, but with a guitar in the background and a tap-dancing featurette the song is surprisingly fresh.)
Tagline: "There's a lighter world" -- riffing off the Premium Light status of this particular Spanish bev.
more »
|
|
