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That Car Lot's Alive ... with the Sound of Music! What ho: an outdoor campaign that (arguably) improves the landscape. The Calcutta School of Music encourages onlookers to "Learn to Appreciate" Mozart, Haydn or Bach on ads attached to posts, which are attached to telephone wires, which were strung up with notes, like sheets of music. Would have been nice to see some random dude try playing them. Invasive Eyeballs Put Pressure on Chinese Volleyball Team If you've been following Adidas' "Impossible is Nothing" campaign for the Beijing Olympics, you're probably familiar with the format by now. Here's the final ad, featuring Feng Kun of the Chinese Volleyball Association and some disembodied eyes that are supposed to represent a Watchful Nation. The pressure's on. I had that feeling at a spelling bee once. Unlike the CVA, I did not win my gold. Previous spots: Together, Zheng Zhi and Hu Jia.
by Angela Natividad
Jun- 9-08
Topic: Brands, Campaigns, Commercials, Events, Sponsorship, Television Search Engines Sipped, Hitler Plays Hillary, Boston Gets Fish-Faced, Charney Pushes Package, Hello Kitty Gets Stuffed - FunAdvice mashed up top search engine and soft drink brands, under the premise that search engines today inspire us the way colas once did. Hrm. - Hitler plays the fated Hillary in this emotional Nazi interpretation of the Clinton/Obama nominee race. The best part is when he shouts "The DNC has thwarted my destiny!" while the women tremble in his midst. It wasn't as funny as Hitler Gets Banned though. - Legal Sea Foods' "Fresh Fish" ads piss off the easily-rattled Bostonians. The MBTA decided to pull the ads after Green Line workers took offense to them. (Some ads said things like "This conductor has a face like a halibut." Touchy much?) - Penis advertising gets you everywhere. Especially if you're Dov "The Colonel" Charney. Horrors. - Build-a-Bear Workshop is partnering with Sanrio to let kids build Tropical Hello Kittys. "Tropical Hello Kitty's sun-kissed look is perfect for summer and we're certain that she'll be a big hit," says Dave Marchi of Sanrio. But will that sun-kissed pelt betray her age? Drink at Home, Real Ad Peeps Celebrated, ZobZee Saves Twitter - Don't drink in public. Drink at home. This Brazilian beverage delivery company will save you from those unseemly, embarrassing late night moments. Of course, drinking at home, alone, without friends isn't exactly all that better now is it? - So while Mad Men gives us a quaint, fictionalized look at advertising in the 1960's, the One Club exhibition "The Real Men and Women of Madison Avenue and Their Impact on American Culture," at the New York Public Library's Science, Industry and Business Library beginning June 24 celebrates, well, the real men and women of advertising. - David&Goliath redesigns. Uses Pink! (Hey, they wanted to make that point in the press release) - Ha, ha, ha! Zobzee.com Joy Division Sponsors Zune, Twitterati Defects for Plurk, Facebook Seeks Ad Feedback, John McCain Tells War Stories - Maybe inspired by Apple's limited-edition U2 iPod, Microsoft is releasing a limited-edition Joy Division Zune. - Expect downtime from Twitter when Steve Jobs takes the floor at WWDC. - Speaking of Twitter, a lot of fed-up users are defecting to a fancy new site called Plurk. Plurk enables users to follow conversational threads, and encourages use with "karma" points and little gifts. Also, the colors are soothing. - Facebook has launched an ad feedback feature. - Filipinos aren't the only people featured in creepy dating ads. - John McCain: put Obama in office if you want. But hey, if you do, EXPECT APOCALYPSE.
by Angela Natividad
Jun- 9-08
Topic: Brands, Campaigns, Celebrity, Commercials, Online, Packaging, Political, Sponsorship Tabasco Brings Sizzle, and Possibly Some Confusion, to Antwerp Bus Service Antwerp residents: if you're wondering why firetrucks are suddenly ubiquitous, slow-moving and sponsored by Tabasco, it's because those aren't firetrucks. It's just your local buses, dressed like the life-saving vehicles they never grew up to become. The bus-as-firetruck campaign was put together by Duval Guillaume, which explained -- slowly, so we could understand -- that "Tabasco is so hot that you need a fire truck to cool down your mouth after you've eaten some." I wonder if that ladder gets hop-ons. Rhea Scott Talks Music Videos, Little Minx, Exquisite Corpse and Fresh Underpants I recently got to sit down with Rhea Scott, Ridley Scott's daughter-in-law. (A breathy PR guy related that trivia to me about four times, which is why I mention it in the VERY. FIRST. SENTENCE.) Rhea once headed the music video department at Propaganda. 10 years ago she started Little Minx, a production company focused on turning ad directors into filmmakers. From what I gathered in the film reels, directors are encouraged to treat each ad like a miniature manifesto. (It probably also helps to be a surrealist art fan.) Little Minx is able to provide the necessary creative resources -- read: king-sized budget, the ideal artist's sponsorship -- through parent company RSA. Rhea says the company was named for her second daughter, "the ultimate little minx" and the child actress in "Come Wander with Me," part of a promotional project called Exquisite Corpse. Got A Fat Ass? Derrie-Air Wants Your Booty In one of the more interesting methods of attempting to illustrate the waning worth of newspaper advertising, a Gyro-created fake ad campaign for the Philadelphia Inquirer features the fictitious airline Derrie-Air which, in an effort to be carbon neutral (fuckin' buzzwords), promises to plant trees to offset the pounds of carbon its planes spew into the atmosphere. Lingerie Localized, Faith Pops Corn, Wii Wins, Drivers Challenged - Oh we've all seen this intentional censorship thing before in countries that don't love skin but hey, in the name of providing comprehensive coverage of the worldwide advertising landscape [Ed. Huh? You've got to be friggin' kidding!], we must share with you these CHANGE lingerie ads which were designed for the Saudi Arabian market. - Here's an interesting sound mix from DDB Londo for Volkswagen. The agency (more accurately, - Faith Popcorn thinks "'Sex & the City: The Movie' comes at just the right time for a nation exhausted politically, emotionally and financially - and signals a growing desire to escape that idea-strapped marketers can use to their advantage." OK. Simplicity...and Rocky, The Godfather, Princess Leia Do Dubbing Duty Not that ventriloquism and dubbing are identical but they do work well together in this ad campaign for Brazil's Herbert Richers Dubbing Services created by Publicis Brasil. In the ads, we see dolls crafted in the image of Rocky Balboa, the Godfather and Princess Leia sitting on the lap of what would seemingly be a ventriloquist. There's no copy. Just a logo. And that's all that's need to convey what Herbert Richers has to offer. Simplicity is usually the best approach to most things in life. 
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