Crispin Porter + Bogusky is out with new work for Domino's. Three ads tout the chain's use of natural ingredients with trick focus groups. By trick, we don't mean the focus groups were fake. On the contrary, they were very real and very honest and not all that complimentary to the brand.
The trick aspect comes into play when, in the middle of the focus group, it's dramatically revealed that the focus group is taking place in one of the very spots Domino's gets its natural ingredients.
The set up for the spots required focus group participants to be driven to the location in a limo with blacked out windows and enough background noise to remove any hint of where they were taken.
The reveal is very, very cool. The first spot is called Dairy. Two others, Tomato and Spinach will follow.
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Pity the poor rabbit who's at the bottom of the food chain and whose foot is apparently only lucky to others. Feel the pain of a horse as it's put to work, raced or slaughtered for consumption by dogs and cats. Rage against genetic manipulation a turkey endures for your Thanksgiving dinner enjoyment because his wishbone sure doesn't work for him.
No, this isn't a PETA campaign. It's a campaign from KNARF for the School of Visual Arts that urges potential students not to rely on luck for a successful career but, rather, to take matters into their own hands and create their own future.
It's not so much a metaphorical stretch as it is, for better or worse, the acknowledgment we, as humans, have much more choice and control over our destiny than do animals. See two additional versions of the ad here and here.
Colle + McVoy is out with a series of videos featuring a fish named The Bassador. The videos are aimed at getting more people to fish. The Bassador is described as "a cold-hearted talking fish who, simply put, doesn't think very highly of anyone, or anything." And his videos aim to "taunt, mock and challenge people to see if they're up to the task of becoming an Anglers' Legacy Ambassador, a program that taps into people's passion for fishing by asking them to take a pledge to introduce the sport to someone new."
So if you're into taking fish - this one's a bit slow and droll - then check out the series below after the jump.
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- Verizon, with help from Powered, is out with Room to Learn, a social media website that aims to help consumers deal with their digital lifestyle.
- New York Festivals has just announced its Call for Entry for the 2011 New York Festivals International Advertising Awards.
- ON Media Group created a 3D projection on the El Capitan Theater to promote ABC's No Ordinary Family.
- Yea, Chevron.
- When Harry Met Sally while eating popcorn.
- Do you love your car as much as this land Rover commercial loves itself?
- The Super Bowl isn't enough for GoDaddy. Nope. It has to have its own bowl, the GoDaddy Bowl. It's taken over sponsorship of what was previously known as the GMAC Bowl.
- Handless model goes topless for cause group.
- WebMediaBrands has launched a new ad school, Mediabistro Creative Pro, a subscription service for creatives looking for affordable training programs.
- Williams Helde is out with its Digital Media Playbook.
- The One Club today announced the second quarter finalists for One Show Interactive
It was too much for Sesame Street but fragrance campaigns have never shied away from beautiful women with ample cleavage. And since this is Katy's own fragrance, she might as well lend her own delicious curvaceousness to the campaign.
The new fragrance is called Purr. Hence the catsuit.
You've got to laugh at these celebutantes who pump themselves up to E cup deliciousness and then end up regretting it after the fact. Apparently, that the sentiment UK Big Brother star Chantelle Houghton has about her surgical boost to 32E.
But that minor issue didn't stop Houghton from using her assets to make a little money along the way. In a new campaign for La Senza, Houghton proudly flaunts her generous curves for the lingerie brand.
Sharing her regret over having the surgery, Houghton told Heat magazine, "They're just too big. Now I just want to hide them. I thought I wanted to go up to that size and I loved them at the time, but now I wish I'd never had them done."
Well, Chantelle, hoisting your pulchritudinous puppies into some revealing lingerie is hardly going in the right direction if concealment was your goal.
Digital agency Albion has created a new campaign to tout Air New Zealand's new interiors, seating set up and inflight meals. The campaign carries the tagline, "Forget everything you know about flying."
The campaign includes print but also some interesting page takeover units you can view here, here and here.
We're guessing the new seating and service arrangement isn't going to be cheap.
So there's nothing really wrong with this new Hot Commute commercial for Rockport which touts the brand's ability to make commuting stylish. It's just, that, well, Rockport just isn't all that hot as a fashion designer and the "hot commute" we see hear, well, isn't hot at all. See, the brand is sort of like a step up from L.L. Bean. The whole thing comes off like a run-of-the-mill Macy's commercial.
But that hasn't stopped the brand from cashing in on all it can. In a deal with Donald Trump's The Apprentice, the brand will be the subject of a challenge in the October 14th episode.
The campaign, which will break in over 30 countries will include television, print, digital, mobile, out of home and POP.
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- Bored in that dull meeting? Check out Adverbotz, a collection of your favorite phrases spoken in robot voice.
- The Gerald R. Ford Airport in Grand Rapids has launched a new brand and advertising campaign.
- Minneapolis-based Little & Company asked 30 creatives to record their thoughts on design. The results are collected on ThirtyConversationsOnDesign.
- And the Cornelius Trunchpole idiocy continues. Now a person claiming to be Gerry Graf (who likely isn't since our reply email bounced) says Mr. Trunchpole is Trevor Bittinger, an art director who once told Graf he intended to create an agency based on a ficticious ad legend. Does anyone really care?
- To promote Red Bull's Flutag event, Monkeyhead is out with another On the Wings of Glory video.
- AdWeek's Social Media Strategies Conference will take place on Oct 13th & 14th at 10 On The Park in New York City.
- Well here's a pretty cool iPhone iAd.
There's a few ways to sell auto glass replacement. Most are boring and forgetful. While this Apple Auto Glass campaign from Jan Kelly Marketing may not end up becoming the most memorable, it gets points for being one of the strangest. By associating meticulousness, safety conscious behavior with a dented windshield, Apple Auto Glass gives us reason to remember. That or we'll just be continuously reminded there are just a lot of weird people in this world.
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