How A Monsoon, A Chicken And A Dose of Gravity Sell Suitcases

Samsonite, with help from Saatchi & Saatchi Brussels, is out with a series of comical videos, part of the Samsonite Versus the World campaign, that highlight the luggage brand's qualities.

In one video, a suitcase undergoes undergoes a monsoon of epic proportion. In another, a suitcase does battle with a chicken. And in a third, the relentless power of gravity unleashes itself.