My father owned a Beetle. I've owned two VW GTIs and one VW Passat. Volkswagen, it seems, is in our blood. And so it was with great pleasure to see this documentary Toronto-based Red Urban created which tells the 58 years story of VW Beetle VIN #903847.
After stumbling upon archival pictures featuring a man and his 1955 Beetle, Volkswagen Canada along with Red Urban, knew they had a story to tell. Tracking down 82-year old Paul Loofs, the man in the pictures, was just the beginning of a year-long project to bring the story of VIN 903847 to life.
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Remember those slow loading Flash websites that made your computer's fan scream, did nothing for the brand's SEO and made you wait...and wait and wait and wait for portions of the site to load? Gone like a failed dot com, right?
Or so we thought. DIgitasLBi has brought back the web designer's wet dream in its full glory for GMC to tout the brand's 2014 Sierra. Now don't misunderstand us. The site is beautiful, packed with dazzling CGI wizardry and, technically, isn't even Flash. It's HTML5 but it sure behaves like Flash used to.
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Last Friday in LA's Los Feliz neighborhood, a coffee shop named Dumb Starbucks Coffee opened. Over thew weekend, the store has become a sensation with long lines. On the menu are items like Dumb Vanilla Blond Roast, Dumb Caramel Machiatto and Dumb Chai Tea Latte. The store even has its own line of music with titles such as Dumb Norah Jones Duets and Dumb Taste of Cuba.
A Starbucks spokesman told the Wall Street Journal the store is unaffiliated with the brand.
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Chipotle has announced plans to launch "Farmed and Dangerous," a Chipotle original comedy series that they say will satirically explore the world of industrial agriculture in America. Produced by Chipotle and New York-based Piro, the initial four-episode season will be presented weekly on Hulu and Hulu Plus beginning Monday, Feb. 17, 2014. While the show intends to integrate Chipotle's values, we are told there will be no explicit Chipotle branding.
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I have become fairly accustomed to analyzing the behavior of our customers' brand advocates in order to better serve our clients and develop our own Best Practices. Plus, it's just interesting to understand what motivates people to do stuff for your brand that, to be honest, they don't really have to do.
Remember Abraham Maslow's hierarchy of needs? Fascinating stuff. To boil it down, there are needs every human has, and we take care of the most basic ones first, then we progress to needs that have to do more with our self esteem and personal growth - this is where brand advocacy fits in.
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Competition. It's a way of life. There's no way around it but there is a way to win. How? You have to outwit, outlast and outplay your competitor. No, this isn't Survivor the TV show (remember that?). It's business. And in business the stakes are much higher.
So how can you outwit, outlast and outplay the other brands in your category? Here are four ways from AdClarity:
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More and more companies are starting to implement strategies and systems to leverage influencers to become marketing and brand allies. And they are doing it with great success. Whether it be content marketing, social media or word of mouth, often times your employees are your best brand advocates. In this article, we will touch on:
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Today Orci announced the release of the latest Hispanic effort for the new 2014 Honda Civic Coupe. The campaign, which focuses on the Coupe's fun, youthful and stylish attributes, airs on national Spanish network and cable TV, and also includes online, mobile and video executions.
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If you use Instagram, no doubt you have heard of Jen Selter, the 20-year-old New York woman who joined Instagram in March 2012 and rose to fame because of her stunningly curvaceous ass. If not, you aren't one of her 1.4 million (and growing) followers.
Selter, who began taking belfies (butt selfies) of her ass after she began working out following high school, has endorsement deals with New York water brand NY20 as well as nutrition supplement company Game Plan Nutrition. She's also had offers from Nike, Lulumon and New Balance. While she won't share details of the deal, she did tell the New York Post the deals will earn her "a lot more than a [college] graduate would be making. So take that all you Harvard MBA types.
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In reaction to five proposed logos for Canada's 150th birthday, Canadian Designer Ibraheem Youssef, who was appalled at the quality of the proposed logo, took it upon himself to rally other Canadian designers to come up with something better.
To showcase the work, Youssef launched The150Logo to rally support and plead the country not to go down the path of mediocrity.
We're pretty sure anyone who looks at the official proposed logos versus those highlighted on The150Logo will clearly see how bad the official ones are and how much better Youssef's are.
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