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Is It Wrong to Want to Live in a World Manufactured by Sony? Having teased us for weeks with videos and imagery, Sony has finally launched "Foam City," a spot for a line of camcorders and cameras, not the Bravia TVs like we originally thought. Beautiful work. The music gives it a dreamlike quality, and people are depicted playing in the white menagerie while immortalizing the occasion with cameras. Nike: Jump Over a Moving Car. Kobe Bryant: How High? Jun Group is distributing a Nike-sponsored YouTube video where Kobe shoves some shoes in the camera's face and then jumps over an Aston Martin coming at him from 50 MPH. "DON'T -- TRY -- THIS -- AT HOME!" he shouts, but come on. How often have you done some dumb shit on a boring afternoon just to see if you could? That Kobe. If he's not cheating on his fine-ass wife, he's doing silly shit for shoe dollars. Way to set an example, role model guy. We're filing this under "Bad," but what we really mean is "Stupid." Like a Buzz Saw, Newcastle Takes the Edge Off vitro robertson recently launched this bus shelter campaign for Newcastle. In each poster, a glass of Newcastle beer is set alongside something prickly, like a blowfish or a cactus. The part nearest to the beer is jarringly barb-free. "Smooth like no other," the ads read. Weird. But you know what would be neat? If the ads were tactile, maybe in a magazine or something. They could be like scratch-and-sniffs, except for your fingers. Those WWJD Bracelets? Way Past Their Prime. It's iPope Time If you've ever wondered what's on the Pope's iPod or how best to share your love of Christ with swag, now you can find out. There is a blog dedicated entirely to the Pope. And it is called -- wait for it! -- Benedictions. And it's slathered with Roman Catholic must-haves and lots and lots of ads for Pope-related books and speaking engagements. Geeks Banged, Phones Found, Foucan Leaps, Meth Murders - Here's a trailer for The Big Bang Theory, a comedy of geek/glam stereotypes that will probably last all of two seasons. And the saddest part is, I'll probably watch it at some point. It returns April 14 on CBS. - This stunt by agency New Message for The Phone, a Dutch show where a randomly-placed phone surprises whomever picks it up with a chance to win 25,000 Euros, was called "HILARISCH!" by one a YouTube fan. I didn't find it that funny, but I like that there are people somewhere in the world shouting "HILARISCH!", possibly even as I write this out.
by Angela Natividad
Apr-11-08
Topic: Brands, Campaigns, Cause, Commercials, Guerilla, Television, Video So, How Intensely Talented is Your Mouth? Because Colgate wants to know. o_O Catch the cattle call for "intensely talented mouths" all over MySpace today. And speaking of mouths with intense talent, get a load of the nipple-tasting action on the lower right-hand side of the page. All that dirty context doesn't really leave us with that fresh clean feeling. Exactly what kind of submissions do you want, Colgate? Teens Speak, Coke Fashions, McDonald's Mobilizes - Scarborough Research is expanding its consumer and media research services to include custom studies for youth and teen markets via a new Internet panel. - If this catches on, you might be wearing that plastic Coke bottle you tossed in the trash a few months back. - Seems like a lot of work but McDonald's has hooked up with Cellfire to offer mobile coupons. - The is good news. BMW signed on as the exclusive premier sponsor of AMC's Mad Men when season two debuts this summer. News Corp. and AOL Pick Sides in MicroHoo Drama Big day for Yahoo yesterday. In addition to tentatively agreeing to serve Google ads on its search pages, Yahoo's apparently in talks with Time Warner to fold AOL into itself, in exchange for 20 percent ownership. Time Warner will pay in cash. Microsoft, always one to take a crappy bluff, is now in talks with News Corp. to lob a joint bid at the company anyway. Good life lesson here: if you can't pick just one, take the whole plate. Feed Company Drops Stats on Zune 'Masks' Effort Hey, remember that Zune Masks spot? Feed Company, which seeded it on YouTube and elsewhere, sent us metrics on how well it fared. Meet Pike Place, the Ghost of Starbucks Past On Tuesday Starbucks debuted the fresh-brewed Pike Place Roast, named after the street where, in 1971, the first Starbucks was born. Print ads by Wieden+Kennedy ran in newspapers in most major cities. The bright colours and simple messages coax people to associate Pike Place with everyday workingman coffee (at $2 for a grande? Come ON). Creative concludes with the statement, "37 years in the making." So I guess this is the trump card. And the trump card feels very Dunkin'. 
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