We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email:
"I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee."
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Can you believe it? It's a shocker. An actual ad with actual old people in it! Complete with wrinkled skin and less than perfect abs. Seriously. We can't get over it. We're still in shock. And here we thought every one in the world was as hot as Obama Girl in a BarelyPolitical video. We are crushed at the thought of this new reality.
Where do we go from here? Is a wrinkled 75 year old the new twenty-something hottie? Is a flabby ass the new hot? Oh the horror of it all. It's just too much to bear! People actually get old? Everyone isn't hot forever? Who knew?
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To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.)
EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme).
Nice touch with the cello.
- StrawberryFrog, The Wexley School for Girls, The Barbarian Group. Now we can add Omelet to the list of oddly named advertising companies.
- Hmm. It seems dumping its iconic bottle campaign was the right thing to do for Absolut which, last year, saw sales hit five millions cases, its highest ever.
- Rather than "Get some NYC Condom," Copyranter thinks New York's Department of Health condom campaign should, perhaps, read, "Get some wet, tight waxed pussy."
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For the record, we've never felt a compulsion to watch Joss Stone wrap her lips around a chocolate shaft. But don't mind us, Cadbury (you saucy chocolate peddlers, you!). We just work here.
This ad for Cadbury's Flake is part of an effort to "reference the old adverts but bring a new feel to them," said a company rep to The Sunday Mirror.
The "feel" we got hovers somewhere between a puberty reel and a '50s girl gang smut film.
Last Friday Gap launched its Sound of Color effort by Rehab. It's pretty neat. Mouse over a color spectrum to watch a music video about a certain shade.
The videos aren't all commercial color-overload like we thought; it's all pretty true-to-feel. The Blakes' blue was mellow; the Raveonettes give us a stark black and white.
You can learn about the artists, get information about the theme swatch, watch interviews and makings-of, and -- most importantly -- download songs free.
Check out the Sound of Color website. We guarantee some close-to-valuable time-wastage. If anybody has photos of how Gap is promoting it in stores or elsewhere, send 'em over.
Hmm. On the one hand, it makes perfect sense for a brand's ad campaign to mirror the essence of the brand. On the other hand, if you're Holiday Inn, you might want to shoot a bit higher. Alas, Holiday Inn chose to properly reflect the douchenozzles (thanks, George) who frequent the place.
In these four spots (1, 2, 3, 4) from Fallon, the agency followed research which found almost half of all business travelers say they've been "picked up or hit on" in the morning. And, 14 percent of those went on to form romantic relationships. In the commercials, we see a group of business people eating breakfast at a Holiday Inn buffet. Stupid jokes and awkward buffoonery ensue. And the announcer dares to close each spot by saying "check out the new hot bar in town." Really.
Inner Leprechaun? Inner Leprechaun? WTF? Inner Leprechaun? Seriously. OK, it's a little funny but Inner Leprechaun? Well, apparently Bennigan's, a chain of Irish-themed restaurants living in the shadow of Friday's, think people need to get the inner leprechaun on, forget about those healthy blender drinks and rush out to one of the chain's establishment for a nice high calorie, fat-filled meal.
Anyway, the ad points to a site on which you can create Lepregrams (which AdFreak's David Gianatasio thinks sounds too much like the not so warm and cuddly word "lepergram"). little leprechaun-themed messages you can send to your friend. There's other goodies to play with too but Inner Leprechaun?
"Are you self-centered, arrogant or conceited? Do you have a strong need for recognition? You must have a Mac, according to new research."
The above video says people with an open personality (eh?) are 60 percent more likely to own a Mac.
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YES Essentials carseats are impervious to a fondue bath.
Compelling. But will they stand the test of DIP?
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