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Your 9 to 5 is Noble. And After, There Will Be Beer! You, little dish-fitter. You bring us ... Pets Do the Funniest Things. In HD!" We love the sobering Braveheart feel of "Bowtime," in which downtrodden blue collar men are reminded of their crucial contributions to Life as We Know It -- and the reward that follows once they've rolled their daily millstone uphill. Strongbow Beer. There's Only One More Year to Tap the Eighties Well, there's at least one good thing about the Geico Kash campaign; it's given the Mysto & Pizzi version of Rockwell's Somebody's Watching Me a big boost with 80,000 downloads each month since the campaign launched in January. And what 80's has-been doesn't like to see a re-birth of their work like this? The spots? Well, they're OK too. Kash, courtesy of The Martin Agency, continues to randomly appear coming to the aid of those in need of a few extra bucks worth of savings. Adify Sports the Algo that You Never Dared to Dream Of Youthfully charming Adify Media launched two promotional vids to illustrate that extra-special intra-personal something you'll get when your remnant ad inventory is placed in its warm, able hands. The creative is formatted like eHarmony testimonials. Adify's merits are described in a leisurely, quasi-intimate way as both client and account strategist finish each other's sentences, make silly gestures, touch inappropriately and give each other weird sidelong looks when one coolly mentions having tried other algorithms before. It's all just creepy enough to pass. Our only complaint is that everybody's already done the service-as-soulmate, let's-all-laugh-at-eHarmony thing, so it's got a mildly uncomfortable two-years-tardy feel. That's cool though. No idea's original, yeah? Burberry Hits New York With Celebu-Fest Last night Burberry had a celebu-fest to celebrate its addition to the New York skyline. Penn Bagley was there. Blake Lively was there. Carla Gugino was there. Helena Christensen was there. Milly Simms was there. Justin Long was there. Here's the video. Here's the pictures. We just thought you'd like to know. Finally, a Vodka that Complements Cheerios. There comes a time in a vodka's life when it has to: 1. Remind us that it's from somewhere else, and 2. Diversify its flavour set. Grey Goose tackles both milestones in one smooth pill. That potshot of the dewy citrus brought Tropicana to mind, though, which I guess works out well because what could be more festive on a Friday than a screwdriver with an accent? The King Wakes Your Sleepy Ass It's not like Burger King commercials could get any weirder. I mean Square Booty? Seriously? But these new ones are up their on the weird scale. So how does BK make people aware they're open late and have all sort of BK Burger Shots to sell? They wake a guy up with an air horn. That's how. We know exactly how this ad was concepted. It's just too easy. A couple of CP+B creatives walked into the office of another and found the dude sleeping. They grabbed the dude's air horn (everyone has one in their office, you know) and scared the shit out of the guy. Then, one creative said to another, "Dude, this would be perfect for the late night menu thing!" And there you have it. And here's the NAACP-mandated African American version. Music-Enhanced Kash Reminds Us 'It's Easy!' to Save with Geico So Geico's been running this quirky campaign featuring a character called Kash, a (literally) glaring pile of money that represents the approximately $500 you could be saving as one of its clients. In March, Geico partnered with the Numa Numa guy to generate buzz for a spin on the Kash tale: moving forward, the staring wad of benjamins comes with its own theme song, Somebody's Watchin' Me. The spots, which appear below, are simple enough: ordinary people grow discomfited by the sensation they're being stared at, then they see Kash and the music drops. It flirts with the sinister but never quite gets there; this is feel-good stuff, just meant to reinforce Geico's mantra, "save money (it's easy!)" with attentively tame but left-of-center humour. Kid Rock, Jim Beam Let Loose for Cherry Bourbon ... and Operation Homefront. This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon. It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide. "I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.
by Angela Natividad
May-29-09
Topic: Brands, Campaigns, Cause, Celebrity, Events, Online, Promotions, Sponsorship Cloak-Clad Zidane Stalks the Barcelona Spark Dressed like a refugee from the Slytherin arm of Hogwarts, ex-French soccer captain Zinedine Zidane pursues the truth about Barcelona player Lionel Messi, who "runs like sparks fly, like flint on stone." Zidane melodramatically narrates the tale while brandishing a lighter, which he eventually passes to another shadow-shrouded man -- his Jedi master? -- after failing, albeit in his first attempt, to verify whether the "legend" is true: that Messi's talents are the result of a nasty childhood accident involving dislodged telephone pole wire and electrical shock. (*shakes head, bemused*) Axe/Lynx Make Your Maracas Massive. When Shirley Temple was around four years old, she participated in this series of shorts called "Baby Burlesques." In one, she poses as a bar maid while scrappy boys dressed like seedy men court her with progressively larger lollipops. That's pretty much the idea behind "Maracas," a festive Axe/Lynx ad that seizes upon one of the more prominent songs from the Beetlejuice soundtrack as ambiance for hot afternoon maracas-shaking. In this case though, everyone's safely over the age of 18. The lesson to learn: he who wields the biggest maracas, whatever his other merits, always gets the girl. And Axe will give you mighty fucking huge ones. 
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