CreativeOndemanD, Volkswagen's Hispanic agency has created three commercial for the new GTI Mk V which feature Warner Brothers' Speedy Gonzales. The three spots feature the speedy dude in three different scenarios blending original footage with animation. You can view the three spots here, here and here.
The spots are airing on Univision, Telemundo, Telefutura, Azteca America, Galavision, Mun2, Fox Sports en Espanol, American Latino, SiTV, ESPN Deportes, CNN en Espanol, GolTV, and MTV en Espanol. The campaign also includes outdoor in Miami, Los Angeles and New York.
iPod Observer reports Microsoft was behind the creation of the iPod packaging spoof we had here earlier that slammed Microsoft for its overuse of design elements, snips and other call outs on it's packagaing. The video spoof demonstrated what an iPod package would look like if it came from Microsoft. Microsoft spokesman Tom Pilla told iPod Observer, "It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding,"
Nothing this funny, whether created internally or externally, is able to be contained. While the video has been removed from YouTube, you can view it at Google Video.
That boxy SUV is so hip, it's spawned a fashion label. Scion is hosting a celebrity charity golf invitational to celebrate the launch of its Release sportswear collection. The event, the Scion Release Invitational, will be held at the Arizona Biltmore Resort and Spa and the Tournament Players Club (TPC) from March 19th - 21st and will benefit the Boys & Girls Club of America.
The three-day golf invitational, produced in collaboration with malbon Brothers Farms (mBF), IMG, and Beyond Marketing, will bring together key influencers in music, fashion, film and sports to celebrate the launch of the clothing brand. Celebrities that are confirmed to attend include RZA, Gabrielle Union, Mike Jones, Hill Harper, Naima Mora, Sleepy Brown, Mobb Deep, Zoe Saldana, Tony Yayo, Raekwon, Timbaland, Trina, Nick Cannon, G-Unit and 50 Cent. Hosting the invitational will be the Emmy-nominated actor Jeremy Piven.
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Our Asian cultural expert Tian tells us Adidas should expect a bit of backlash from the Asian community in reaction to a newly introduced line of sneakers called the Yellow Series. One particular shoe has the image of a buck-toothed bowlcut slanty eyed face on the shoe's tongue - not exactly the currently acceptable rendition of the Asian populace.
Lincoln Mercury, which previously launched a serial Internet-based movie called Meet The Lucky Ones, is launching two new webisodes featuring the Mercury Milan mid-size sedan and the new Zephyr, Lincoln's first entry-luxury sedan. The first installments of the five-week Web series debut today at LovelyBySurprise.com and TheNeverything.com, bringing together stars from Oscar-winning movies and hit television series, including "Grey's Anatomy," "A Beautiful Mind," "Amistad" and "Walk the Line." Written and directed by Kirt Gunn, they tell the story of an author whose fiction overtakes her real life. The two sides of the story are presented on two separate Web sites - one by Lincoln, the other by Mercury.
Our brief review of the work interests us. This isn't your standard web video stuff. This is stuff you'd expect to see on TV or in the movie theater. If this is truly where advertising is going, we're all for it.
Joining Reebok's rap-tastic "I Am What I Am," campaign, which we still think they stole from popeye, are Nelly and Daddy Yankee. In April, Reebok will introduce a Nelly-inspired line of sneakers, t-shirts and hats. Daddy Yanke will join the party May23 with a line of sneakers. The two will become part of Reebok's $50 million campaign.
While we don't profess to know all the details behind the 1989 Tiananmen Square incident, an ad for men's fashion brand Oliver Sweeney has used imagery from a day during the incident in its current ad campaign which has stirred complaint. It shows a man standing in front of a tank, just as in the famous Tiananmen Square photo, dressed in Oliver Sweeney garb.
In response to complaints today, Oliver Sweeney has removed the image from its stores as well as from its website and apologized for the controversy it caused.
Reebok UK is signing an endorsement partnership with British boxer Amir Khan. He becomes the first ever boxer to be signed by Reebok and joins existing sport and music icons such as Manchester United's Ryan Giggs and Streets front man Mike Skinner. The ad, which breaks March 12, is part of the "I Am What I Am" campaign created by New York agency Mcgarrybowen.
We're told this is a viral effort from Coke. It's a video called The Mouth which shows a bunch of guys (agency creatives goofing off perhaps?) talking into their video camera phones while pointing their phone at another camera to capture it all. The video ends with a product shot of Coke and a guy drinking a bottle of Coke while filming himself doing so. Weird. But weird usually works. Pointless does too. In fact, this could easily be swapped out for a cell phone company promoting its video cam. The video, posted on YouTube March 2, now, as of March 5, has 16,000 views. Hardly network television numbers but we'll watch where it goes.
Once upon a time, there was a little town called Boston that wasn't so little when it came to advertising. Then the agency M & A spree began and, combined with the mass exodus of national brands, agency after agency skipped town or shuttered their doors forever. For years, the town has lived in the shadow of New York but that may be about to change.
Today, Cadillac awarded close to half its national and regional creative business to Modernista, a very cool agency in Boston that, aside from work they've done for Hummer, many may never have heard of before. This, of course, is no watershed moment nor will there be a flood of national brands flooding Boston's Boylston Street (a misnomer. really since most agencies have found homes elsewhere in the city) but to see Modernista kick some Leo Burnett butt surely pleases the underdog agencies around the country.
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