Bryce Dallas Howard to Front Kate Spade Campaign

bryce_dallas_howard_kate_spade.jpg

The impossibly cute Bryce Dallas Howard has been signed by Kate Spade to front the brand's spring and fall 2011 ad campaigns. Of the brand's choosing Howard, Kate Spade President and Chief Creative Officer Deborah Lloyd said, "Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way."

Shot by fashion photographer Norman Jean Roy, Howard is the first celebrity the brand has tapped to appear in its advertising.

by Steve Hall    Jan- 4-11    
Topic: Brands, Campaigns, Celebrity



Most Read Adrants Stories of 2010

old_spice_on_a_horse.jpg

Cats, breasts, little girls, Tehmeena Afzal, Twilight, SEO, law school, cheerleaders, stewardesses, time travel, guns, Christina Aguilera, men who smell like you want your man to smell like, Lindsay Lohan, thongs, six packs, cup sizes and, surprise, the use of sell to sell in advertising. That's the list of topics that top the top stories here at Adrants for 2010. Relive all this and more with our list of the top twenty stories of the year below:

1. Cat Unleashes Ample Breasts in Public Market
2. Should Marketers Eliminate Sex As An Advertising Strategy?
3. Tehmeena Afzal Lends Her Giants to the New York Giants
4. Little Girl Spawns Dance Craze For Samsung
5. Near Naked Twilight Star Ashley Greene Fronts Drool-Worthy SoBe Campaign

more »

by Steve Hall    Dec-27-10    
Topic: Agencies, Brands, Commercials, Racy, Trends and Culture



Questionably Safe MINI Connected Brings Social Networking to the Dashboard

mini_connected.jpg

We predict over the next year the proportional number of MINI's involved in car accidents will far outweigh that of any other vehicle. Why? Because MINI has deemed it worthy to provide access to popular social networks directly from the dashboard. We all know people can't text and drive so why would anyone think doing a very similar thing interacting with the dashboard would be any different? Yes, interacting with the dashboard is probably easier than interacting with a phone but it's still a diversion.

more »

by Steve Hall    Dec-23-10    
Topic: Brands, Commercials, Creative Commentary, Opinion



Taylor Momsen Frolics in Lingerie For John Galliano Fragrance

taylor_momsen_john_galliano_video.jpg

How the super cute Little Jenny became the rebellious, sexed-up Taylor Momsen is a mystery we may never solve but John Galliano is happy that's the direction in which things are headed. He's tapped the 17 year old Gossip Girl to appear in a new ad campaign for his Parlez moi d'amour fragrance.

more »

by Steve Hall    Dec-23-10    
Topic: Brands, Celebrity, Racy, Video



Dachis Group Aquires Powered Inc.

dachis_group_logo.jpg

Yesterday, Austin-based Dachis Group announced the acquisition of Powered Inc. which recently rolled together StepChange, Drillteam and Crayon. Dachis Groups, which bills itself as the world's largest social business consultancy. The acquisition will create an international presence in ten cities across five countries with a total head count of 220 and it will make the organization the largest Facebook preferred developer.

more »

by Steve Hall    Dec-22-10    
Topic: Agencies, Brands, Social



Megan Fox Reminds the Rest of Us How Ugly We Are

megan_fox_giorgio_armani_cosmetics.jpg

Like a Stepford wife crossed with a daydreaming porn star, Megan Fox peers longingly into the camera...in slow motion, of course...in an attempt to get us to buy Giorgia Armani Beauty products. This work follows a commercial called The tip Fox previously did during which she tantalized a waiter by getting dressed in front of him. It was far hotter than this current work which insist upon going in an over-stylized direction that doesn't so much sell cosmetics as it does hit us over the head with a stick once again issuing the painful reminder most of us are not and never will be as hot as Megan Fox.

more »

by Steve Hall    Dec-21-10    
Topic: Brands, Celebrity, Creative Commentary



Paris Hilton Dons T-Mobile Hot Chick's Skin Tight Body Suit

paris_hilton_tmobile_4g_lookalike.jpg

By now most of you have probably seen the T-Mobile myTouch 4G commercial called New Ride which apes Apple's I'm A Mac campaign. It's the one where the Hot Chick (naturally) tells the doofus (naturally) on a scooter her network is faster than his.

What you probably don't know, or don't care about...let's be honest here, is Paris Hilton was seen a couple of days ago at a photo shoot sporting a near exact replica of the skin tight body suit the T-Mobile Hot Chick wears in the commercial. The only difference, as compared to the more buttoned up T-Mobile Hot Chick, being the enormous quantity of visible cleavage bursting forth from within the confines of Hilton's suit as it strains to contain her bulging dirigibles

Fluke? Subliminal stealth marketing? Lucky break for T-Mobile? We can only wish. But, no. She's reportedly launching a motorcycle racing team.

And, yes. You would stare too.

more »

by Steve Hall    Dec-20-10    
Topic: Brands, Celebrity, Strange



Elisa Sednauui to Front Georgio Armani Spring Campaign

Elisa-Sednaoui-20090501103602.jpg

Never heard of Elisa Sednaoui? Neither had we until we learned she'd been signed by Georgio Armani to appear in the brand's Spring 2011 ad campaign. She's an Italian model and actress and is best known for her cheekbones and smile according to New York Fashion. To us she's just hot and that's all that really matters. The campaign will be shot by Nick Knight.

Previously, Sednaoui appeared in campaigns for Diane Von Furstenberg and Chanel Eyewear.

by Steve Hall    Dec-20-10    
Topic: Brands



Footlocker Gets Twisted For Christmas

santa_footlocker_sniff.jpg

Here's a couple of twisted holiday spots SapientNitro created for Footlocker. In one, a son, who looks way too old to still be living at home, is holding one of Santa's reindeers for ransom unless he gets his favorite pair of kicks from Footlocker. In another, Sanata is chastised for lusting after a pair of sneakers under the tree. He's asked to leave without getting his milk and cookies.

Both spots are a welcome distraction from the cutely overloaded annual pantheon of sicky sweet advertising we see each year.

more »

by Steve Hall    Dec-15-10    
Topic: Brands, Commercials, Strange



Walmart Celebrates Wonder of Christmas

walmart_xmas_2010.jpg

Remember when you were a kid and you couldn't wait for your parents to wake Christmas morning so you could rip open all your presents? Or how about when you had kids who used to jump on you in the morning in an attempt to get you to wake up so you could witness their happiness while still half asleep?

This new commercial from Walmart captures all that happiness in one :30.

more »

by Steve Hall    Dec-14-10    
Topic: Brands, Commercials