We're a big fan of white space. We hate ads that cram so much shit into available space under the misguided belief people will actually read the shit. Car dealers ads immediately come to mind as do many billboards whose creators seem to believe every one is a speed reader and blessed with binoculars for eyes.
So whenever we see an ad that gleefully makes use of white space, we can't help but love it. Especially when it actually serves the intended message as does this Swedish McDonald's ad which promotes the chains ginormous coffee. Thank you, DDB Stockholm for giving us our fix.
To a fault, even. More here and here.
We've got no idea what No Nice! is. But based on the occasional martini accompanying the brand, we figure -- hope, at least -- it can get you drunk.
The, uh, campaign went down in Rome, Milan and Turin, Italy. The brand: No Nice. The "branded" vehicles: dirty cars parked on the streets.
Weeeeak.
Starbucks is staging a sales sabbatical for several hours tomorrow. At Chairman Schultz' behest, all company-owned stores are shutting down so baristas can go back to basics.
"Starbucks partners will have an opportunity to connect and deepen their passion for coffee with the ultimate goal of transforming the customer experience," Schultz said in a staff memo.
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Maybe Justin Timberlake is the new ad babe. He hooked up with Pepsi for that Pepsi commercial that sucked. Now, he's hooked up with Parfums Givenchy to be the brands spokesmodel for an un-named fragrance to be launched in August. The dude's a singer, actor, clothing designer and now a cologne salesman.
And let's not forget. He's the "wardrobe malfunction" guy that, as a result, has given us a steady stream of old rockers every year for the Super Bowl. Which, perhaps, is not a bad thing. After all, if they're still doing it at age 60, they must at least be sorta good.
"But how do I do that?" you wonder.
Actually, you can't. But if you have a Blackberry, Treo or iPhone, you can locate a dealership and schedule a test drive.
"This is everything I've ever wanted!" you cry.
Wait! Don't thank us. Thank Ford, Mediaedge:cia and AdMob.
After receiving a copy of a recent American Apparel ad (which appeared in the Austin Chronicle) with a sticky note adhered to it which read, "My God!! What were you thinking? What the hell are you selling anyway?", Austin Chronicle writer Michael Bartnett humorously dissects the query and offers up a lengthy and witty reply.
Adrants reader Atif sent us Delta's new airline safety video. It's all slick production and jammed with in-flight classics:
o A hot pilot
o A distractingly hot spokes-stewardess (Dubbed "Deltalina" by the Flyertalk forum geeks, for her similarity to Angelina Jolie)
o The requisite forced enthusiasm for the 5 minutes of life-saving schlock we've heard 30382943908453908 times
o The "No Smoking" finger wave
o An Orbit tooth glisten, complete with sound effects (wait for it!)
The spot felt gimmicky because it was gimmicky. But maybe there's genius in thinking a formulaic safety video can win back some groove with a commercial tribute feel.
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The breakdown of its commitment:
o Open APIs (a la Google) for Microsoft Office
o 30,000 shared pages of documentation for Windows client and server protocols
o Resisting the temptation to sue the crap out of open source devs
We'll see how long that lasts. What's the turnaround time for a bully in rehab?
Kelly Clarkson did it. Jenny McCarthy did it. Ashlee Simpson did it. Hilary Duff did it. Fergie did it. As have many others. Now it's Hayden Panettiere's turn. So after a few uptight GQ readers got angry after the magazine dolled up sweet little Hayden in frilly pink do-me wear and pimped her out as the latest object of desire, Candie's has dolled her up in pink frilly Candie-wear for its new Kohl's ad campaign. Sweet.
Hayden seems to like the gig, saying, "I am excited to be working with Candie's. Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie's 'girl' and I look forward to working with them on lots of exciting projects."
Say hello to Who Hired Bob, a go-to hub for contrived office-centric web drama, created by Ogilvy Entertainment for Kraft's TASSIMO.
It's not funny. But Who Hired Bob does two interesting things:
1) It offers a $20 rebate on a TASSIMO hot beverage machine in exchange for your email address, and
2) It does that "choose your own adventure" thing at the end of each webisode, which we've already professed to like a lot.
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