Delta Gets Cute with Classic In-Flight Safety Video


Adrants reader Atif sent us Delta's new airline safety video. It's all slick production and jammed with in-flight classics:

o A hot pilot
o A distractingly hot spokes-stewardess (Dubbed "Deltalina" by the Flyertalk forum geeks, for her similarity to Angelina Jolie)
o The requisite forced enthusiasm for the 5 minutes of life-saving schlock we've heard 30382943908453908 times
o The "No Smoking" finger wave
o An Orbit tooth glisten, complete with sound effects (wait for it!)

The spot felt gimmicky because it was gimmicky. But maybe there's genius in thinking a formulaic safety video can win back some groove with a commercial tribute feel.

It also felt very Virgin America (they must be stoked!), but Virgin's over the in-flight harkback thing and has moved on to hand drawn apathy. ("For the .001 percent of you who have never operated a seat belt before, it works. Like. This.")

No hot stewardess, no bullshit. And oddly enough, Virgin makes the same old same freshly watchable.

But back to Delta.

Can a cabin crew of poor man's Angelinas single-handedly save an airline from bankruptcy woes? We're about to find out.

by Angela Natividad    Feb-22-08   Click to Comment   
Topic: Brands, Inflight, Opinion, Packaging   

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Too bad they didn't recast the curly hair dude with yellow diskman.

Posted by: Edward on February 22, 2008 3:15 PM

In the case of a water landing, which is we usually die on impact.

...the seat may be used as a floatation device. Her lips will also do quite nicely. Good Lord!

Posted by: Kevin Dugan on February 22, 2008 3:49 PM

I can't believe I watched that much of the video here at my desk, but, oh, that finger waggle! When was the last time smoking on a flight _was_ allowed? Surely, the cohort of folks who vaguely remember those Good Old Days must be dying off around now. I find no smoking signs on planes fascinating; shouldn't it be societal knowledge by now? Or maybe there's a business opportunity in an all-smoking airline. The Puff Bus.

Posted by: Heath Row on February 22, 2008 4:27 PM

Are you sure this wasn't a commercial for Restylane? Or Botox? This chick's face has been smoothed out and pumped up so much, she looks positively inhuman. Like something from Oddcast. Very disturbing.

Posted by: Lisa on February 22, 2008 5:59 PM

I swear, before I die, that I'm gonna get into one of those onboard toilets and disconnect the smoke detector.

Posted by: Richard Laurence Baron on February 24, 2008 1:26 PM

I am the one in the video and I am all natural. Just ask my parents. Oh and envy..not a good thing.

Posted by: Cheeky on March 22, 2008 7:08 PM

Don't worry, Cheeky. You're beautiful. We love you.

Posted by: Steve Hall on March 22, 2008 7:59 PM



Posted by: Angela on March 22, 2008 11:06 PM

I have to vote for creepy. The injected fat in those lips is gonna deflate just like Angelina's, eventually. I wouldn't kick her out of bed, but the chick putting her tray table up was actual, not simulated, HAWT. It's actually kind of surreal. For one, the Delta pilots are sober and awake. That's not natural. Also, I expected the guy putting on the vest to cross his arms and blink like a genie. He just has that look.

Posted by: Michael Spurlock on March 22, 2008 11:22 PM