Top 10 Most Valuable Brands of 2014 And 5 Reasons Google Overtook Apple [Infographic]


So perhaps you've all heard Google overtook Apple as the most valuable brand according to BrandZ. Many believe that happened because Google is more willing for try and fail with products that might not quite be ready for market whereas Apple tends to wait for perfection.

So why did Google overtake Apple?

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by Steve Hall    Jun- 2-14    
Topic: Brands

Google Makes One Pixel Change to Logo


In the tiniest of tiny logo revisions, Google has made a slight change to its logo. The change moving the "g" to the right one pixel and the "l" down one pixel, was first noticed by Roastmasters on Reddit.

Of the change, Google said,"Great to see people notice and appreciate even single-pixel changes--we tweaked the logo a little while ago to make sure it looks its sharpest regardless of your screen resolution."

by Steve Hall    May-28-14    
Topic: Brands

McDonald's New Mascot: Biggest Brand Fail Ever or Just Another Social Media Outcry From People With Way Too Much Time on Their Hands?


It's almost becoming standard practice to trash the crap out of a brand for making even the slightest change to its brand. In some cases the changes are big and in some cases they are small but it seems as though every change is followed by an onslaught of social media outcry from people with nothing better to do than craft a witty Tweet that is then featured in the news which then causes the whole thing to spiral out of control.

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by Steve Hall    May-20-14    
Topic: Brands, Opinion

This Sweetly Playful Cornetto Cupidity Video Explores Lesbian Love


When AdFreak's Roo Ciambriello, who is our favorite new ad writer, said the new Cornetto Cupidity ad entitled 40 Love "is totally worth the watch" and is "a bit like a softer and sweeter Judd Apatow movie" and that there might be "Pabst Blue Ribbon in there somewhere," we were hooked.

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by Steve Hall    May-19-14    
Topic: Brands

Intuit Extends It's Super Bowl Small Business Big Game Program to Three More Brands


Following Intuit's Super Bowl spot for the Small Business Big Game winner, GoldieBlox, the company is also supporting the three runner-up finalists by providing each with their own 30-second spot to air on Fox Sports 1 and 2 throughout May and June. The runners up -- Barley Labs, Locally Laid Eggs and POOP Natural Compost -- will receive produced :30 spots.

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by Steve Hall    May-13-14    
Topic: Brands

e.p.t. Has Fun With Saturday Night Live's CNN Pregnancy Test


Having some fun with Saturday Night Live's CNN Pregnancy Test bit, home pregnancy test brand e.p.t. is exploring the creation of a series of limited-edition pregnancy test sticks that interact with women just like their favorite news programs.

Of the sticks, Jennifer Moyer, vice president of marketing for Insight Pharmaceuticals, parent company of e.p.t. said, "We all saw SNL's sketch Saturday night announcing the new CNN Pregnancy Test, with its constant breaking alerts, even when there is no news to report. We think SNL has stumbled on a great idea, and we'd like to take it to the next level."

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by Steve Hall    Apr-17-14    
Topic: Brands

This Beer Campaign Will Make You Feel Like A Loser


Remember when beer was just this thing you drank on Saturday afternoon after you'd finished cutting the lawn or simply wanted to hang with a few friends at your favorite bar?

Well, thanks to modern marketing, beer isn't beer anymore. It's a lifestyle! Yes, a lifestyle. You don't just consume beer any more. Nope, you consume the lifestyle the beer brand's marketing team has created.

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by Steve Hall    Apr-14-14    
Topic: Brands

Most Interesting Man Solves Depressing Realization Cinco de Mayo Falls On A Monday


The Most Interesting Man is bummed out. He's depressed. He's sad. Why? Because Cinco de Mayo falls on a Monday. A Monday! What a bummer! No one wants to party on a Monday. That'd be like trying to get the Geico Camel to do his Hump Day thing on a Saturday.

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by Steve Hall    Apr- 8-14    
Topic: Brands

Ronald McDonald Touts Taco Bell's New Breakfast Menu


In a unique bit brand warfare which really isn't brand warfare at all, Taco Bell is out with a Deutsch LA-created campaign that features Ronald McDonald. No, not that Ronald McDonald but 25 actual people whose names are Ronald McDonald and who are more than willing to profess their love for Taco Bell's new breakfast menu.

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by Steve Hall    Mar-28-14    
Topic: Brands

How to Convert Fans Into A Selling Machine For Your Brand


There seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. In fact, great sales people have been good at generating referrals for what seems like forever.

Until recently, large corporations have struggled to figure out how to scale the success of individual sales reps to systematically and proactively drive large volumes of referrals. But that is all changing as technology is now coming to market that can help large brands automate the best practices of sales reps and institutionalize the process of generating referrals from customers, employees and other people who influence the buying decision.
Good technology systems typically are designed to automate manual best practices. Let's take a look at key functions that great sales people all tend to have in common:

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by Steve Hall    Mar-26-14    
Topic: Brands