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Solidarites International Reveals Menace in Water Q: If water could talk, what do you imagine it would say? A: It depends on whether or not it would like to kill you. Just wanted to give this "Water Talks" installation some coverage because it's gripping and chills-inducing work. It went down in the last two months or so. I'd never seen it, and neither had Adland's Ask "dabitch" Wappling. (We were both self-righteously upset by this.) Here's the video. Cannes Lions: Media, Radio and Outdoor Grand Prix Winners Last night at the ceremony I livetweeted all Gold and Grand Prix winners in the categories above. If you weren't following along at @luckthelady, here's a breakdown of the Grand Prix winners. Click on the category to see the full list of Gold, Silver and Bronze winners. Media: Leo Burnett Sydney for "EOS Photochains," Canon EOS DSLR cameras. A cadaver exquis-style execution where users can post images, then other photographers take a piece of that image to continue the chain with a photo of their own. Cannes Lions: Common on Getting 'Authentic' Artists to Collab with Sponsors Yesterday, in a Digitas-run session called "Cage Fighting Comes to Cannes," Common explained what his brand is and how he gauges the value of sponsorship opps. How do you get a respected artist to plug your product? The secret is profound and earth shattering. Spirit Airlines Wants You to Check Out the Oil on Our Beaches Always at the forefront of controversy, Spirit Airlines is offering travelers discounts to locales unaffected by the BP oil spill such as Cancun, Puerto Rico, Atlantic City and Fort Lauderdale with a new campaign called Best Protection. The tagline? "Check out the oil on our beaches." Is any one really surprised a campaign like this came from Spirit? After all, this is the airline that goes Muff Diving and pokes fun at Tiger Woods. And wants to charge $45 for carry on luggage. Yes, carry on. @DavidonDemand: Man at the Mercy of The Internets Yesterday at Cannes Lions, Chelsi and I had the curious experience of meeting @DavidonDemand. Here's the story: David Perez, a creative recruiter over at Leo Burnett Chicago, really wanted to come to Cannes. In its infinite kindness, LB found a practical reason to send him: he could promote Wildfire, the agency's self-conscious celebration of spontaneity in the art and craft of modern marketing. So for the next seven days, this poor sod is strapped to a live feed. His job: to do everything Twitter tells him to do. Nokia Knee Deep in Cannes Video Contest Plagiarism Fiasco The similarities are remarkable. Then again, How many different ways can you tell Forrest Gump's story in one minute? Once again we have charges of plagiarism and this times it's tied to Cannes. Nokia hosted a video competition and first prize was a trip to Cannes. Well, the creator of the winning video, Jemma Lyon, is in Cannes but she's being pummeled by members of web community b3ta. One of the original film's creators wrote, "Someone's sent me an entry to a Nokia filmmaking competition that's literally a shot for shot, line for line, idea for idea remake of it, this has been the first I've heard of it. I wouldn't mind except the person who entered it has won a "Critics Choice" award out of this rehash, including a FUCKING TRIP TO CANNES." Cannes Lions: Direct, Promo and Activation Grand Prix Winners A breakdown of the Grand Prix winners announced last night in the categories of Direct, Promo and Activation. Click on the category to see the full list of Gold, Silver and Bronze winners. Direct: Orcon Broadband, "Orcon + Iggy Pop," Special Group Auckland. Users were invited to create video auditions, then post them on a dedicated Orcon site, for the chance to play live with Iggy Pop. Here's one of the winning auditions (8 band members were chosen in total). Maria Sharapova Joins Evian's Roller Babies The girl has come a long way since her Dentsu Canon Crotch Shot debacle and her revealing mini-skirted fashion shoots. Yes, Maria Sharapova is all grown up now and at age 23 has decided to hang with the Evian Babies. On signing a multi-year contract with Groupe Danone's Evian, Sharapova said, "The idea of youth as a state of mind caught my attention. I took a great pleasure in revealing my 'baby inside' while modeling for these photographs with Nathaniel Goldberg," said Sharapova. "I am a true Evian drinker and I really like this campaign as well as the idea behind it so it felt quite natural to join in." The three-time Grand Slam champion can be seen sporting an Evian Baby shirt on the brand's Live Young Facebook page The Very Hot Milla Jovovich Not So Hot in Escada Campaign Not looking her hottest - and she can look incredibly hot - Milla Jovovich is fronting a new Escada Fall and Winter campaign. Shot by Peter Lindbergh, Jovovich looks quite mannish and isn't showing off any of her better qualities. Cannes Lions: Skincare Ads that AREN'T Old Spice ... and the Evolution of Axe It's with pleasure today that I discovered I lied in my last piece - that depressing waiting room-looking area isn't the only spot for screening ads in Cannes this week. A real-life theatre in Level 1 of the Festival screened a bunch of body care ads this afternoon. I'm gonna spare you more starry-eyed harping about how OLD SPICE BRINGS JOY TO ALL THE UNIVERSE. Here's other stuff that stuck out, and at the end, a reflection on Axe. 
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