Solidarites International Reveals Menace in Water


Q: If water could talk, what do you imagine it would say?

A: It depends on whether or not it would like to kill you.

Just wanted to give this "Water Talks" installation some coverage because it's gripping and chills-inducing work. It went down in the last two months or so. I'd never seen it, and neither had Adland's Ask "dabitch" Wappling. (We were both self-righteously upset by this.)

Here's the video.

The objective was to give people a strong sense of the dangers of undrinkable water, and for certain some must have walked away feeling shaken. The installation was built on the Place du Palais Royale and won BBDP & Fils a Gold for Special Build last night.

by Angela Natividad    Jun-23-10   Click to Comment   
Topic: Brands, Campaigns, Good, Outdoor