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Dude. Dude! ...Dude. Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!") Don't believe me? Ask Bud Light. Once convinced, bear thyself hence and answer the call of dude. But Mummy, It's Not Enough to Be the Richest, Biggest Big-Box Ever. I Wanna Be Cool! To make something of pariah brand Op (would you wear it if you were 16 and had a choice?), Wal-Mart hired a few faces that you may recall from your idle TV-watching days.* Among them: o Kristen Cavalieri of Laguna Beach. They appear in a sun-splashed pop-rific video on Flash-heavy Op.com. Read up on the "dudes" and "chics"** and download crap for Facebook, MySpace, etc. Props to Make the Logo Bigger for imposing the site on us in all its laggy glory. Mercedes C and E-Class Bear Ghosts of an Illustrious Past "I think I need to talk to you about something." "Yeah? What's up?" "You know my new Mercedes? It's haunted." "...Haunted." "Yeah." "You'll have to elaborate on that." Discovery Channel Takes a Turn for the Simpler Viewpoint Creative has redesigned the Discovery Channel logo, which for the longest time looked like this. I'd call it a serviceable redesign, mainly because I can't think of much to make fun of, and I had trouble even remembering what the old one looked like. But now that I've revisited the old one, I'm really glad it's gone. Ford Logo Has Sex, Social Unsiloed, Ads Sold, Lois Exhibits - Here's another one of those logos with questionably sexual imagery. At least accoriding to the Adrants reader who sent it in. - Alisa says we should drop the term "social media" arguing the entire internet is social and therefore there's no need to create yet another buzz word so that a silo can be erected around it. - Yet another site on which creative ideas and concepts can be purchased. This time, it's in Japan. - On Friday, you can catch ad legend George Lois' exhibit at the Museum of Modern Art in New York - The 49th Annual Clio Awards and Festival along with ihaveanidea, has announced the 12 finalists under 30 years old who will compete in the 2008 Clio Future Gold | Young Creatives Program. 'OMGWTFBBQ?!' is a Universal Sentiment... ...And Jagermeister's going for the glory. If in doubt, consider the curly straw action that ends each spot in these anti-Jager commercials. The logic, via Philipp and Keuntje GmbH: For 6 years now Jagermeister has been positioned as the THE WILD DRINK. So our idea was to show the brand the way it is not, rather than the way it is. To do this, we developed a fictitious product - the exact opposite of Jagermeister: NotJagermeister. "NotJagermeister." I guess Pixie Love Juice was taken. I only wish I'd been better prepared for the sparkly cock thrust. But that's the thing about zealous penises. They always hit you when you least expect them. Because Do You REALLY Wanna Take the Casale Bag Home? Last week at ad:tech, Steve and I ran into Marjorie Kase. Kase, in tangent with David Preciado and originator Mike Liskin, is a mastermind behind the Schwaggin' Wagon, whose mission is to gather craploads of SWAG (Stuff We All Get -- but don't actually want) for charity. The Schwaggin' Wagon will take donations all through the Web 2.0 conference in SF this week. Follow the van's activities on Twitter (caution: psychedelia ahead) or check Facebook for tour updates. Let's just hope the Schwaggin' Wagon doesn't cross paths with Plaid Tour '08, because the result (AESTHETIC WARFARE!) might give us epilepsy. Watching Someone Eat His Feelings? That Never Gets Old. It's funny about York Peppermint Patties. They're delish -- but, as with Andes Mints, I never actually ate one unless it came out of a complimentary candy bowl. Who actually buys them for casual snacking purposes? Anyway, here's a Fark spoof for York. Something about a dude being bummed over his girlfriend, and life being better in black and white. Mainly there's eating and soft, soft whimpering. Logo Gets Excited, Rubs One Out This, by far, is the best logo fuck up ever. Even better than that pedophilic one from that pediatric center. While the goof has been found out and may (or may not) be corrected, that didn't stop employees of the UK's Office of Government Commerce from having a laugh over it. Flip the logo 90 degrees to the right and you'll understand the gaff. Liberty Mutual Uses Sentimental Camera Eye to Explore Responsibility Remember Chicken Soup for the Soul before it got all commercial and had spin-offs for grandparents, moms, kids, and your apathetic father? Imagine if it were audio/visual, and that would get you The Responsibility Project, a series where four RSA directors try interpreting what it means to be responsible. Commissioned by Hill Holliday for Liberty Mutual. See Mandy and Lester by Lena Beug. You may find it bears a slight resemblance to your childhood -- if you're squinting, and your neighbors were named Kevin and Paul. 
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