'Book of Spam' Invites Us to Further Spam-Out our Desktops

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Spam gets an increasingly bad rap - it's hard to remember that some aspects of it are nice. When it's on toast, for example.

To remind us of its merits, check out The Book of Spam, which suggestively pulsates when you hover your mouse over it. Enjoy all the necessary accoutrements of a big Spam fan, including wallpapers and videos.

And to prevent the persistent from laying more abuse on this most versatile of non-meats, ruminate instead over a new artery- and inbox-clogging buzzword: bacn.

by Angela Natividad    Aug-24-07    
Topic: Good, Online, Promotions



Best Buy Runs Dorm Makeover Video Challenge that Looks Like Every Other Video Challenge

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So Best Buy's got this contest running called TechUOut. Upload a video about why your dorm room needs some techie refurbishing, and you could win $15,000 for a Best Buy shopping spree. So yeah, imagine nailing that new iPod, humoring yourself over HDTV and indulging your lust for Molly Ringwald films all in one big fat wad-blow.

Not all entries are a waste of infinite tube space, though. We liked this one, which just goes to show there's still plenty of audience creativity to milk in the vast universe of CGM.

by Angela Natividad    Aug-24-07    
Topic: Consumer Created, Online, Promotions, Video



Elle Girl's Tweety Bird Wants Your Fasion-tastic Designs

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ELLEgirl.com and Warner Bros. Consumer Products recently bowed ELLEgirl goes Tweety Chic! campaign, a contest inviting wannbe fashionistas to create a tunic design for Tweety. Powered by user-generated content company Brickfish, the contest will award the winner with a tunic of her (or his, we assume, for for so inclined) design created by L.A. stylists Cristina Ehrlich and Estee Stanley of Miss Davenporte along with a weekend trip to Beverly Hills to stay at the Mondrian hotel, a gift bag filled with $500 in Tweety goodies and the...wait for it... chance to blog about the weekend on ELLEgirl.com.

Two years ago we'd just call this an online contest. Now we have to call it a social media-enabled, consumer/user-generated/created content/media campaign. Remember when an integrated campaign was dubbed "synergistic"? Yup. Everything's the same. We just have new blatherific labels for the same old shit.

Anyway. You still here? What are you waiting for? Beverly Hills? $500? And a chance to be a blogger? What's holding you back?



BAT-Test Shatters Long Held Belief that We Are, in Fact, Superhuman

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This is almost too engaging. To promote the premiere of Bionic Woman, take your BAT.

The BAT-test is where you can have a bionic assessment made on your super-extremities. The examinations are simple but actually pretty hard, and they can all be solved via keyboard.

Apparently Adrants is only 39 percent bionic. We're bummed.

Well, even if you can't be all powerful, you can at least watch Jaime Sommers try balancing life and paramilitary affairs on NBC's series premiere, which hits TVs on September 26th at 9/8c.

by Angela Natividad    Aug-22-07    
Topic: Best, Games, Online, Promotions



Still Hot for CGM? Get Naked for Christi

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Now, here's a contest that cuts right to the chase. Upload your nude art, and get potentially recognized at a big gallery event in NYC! The contest is called Christi Naked, which we at first thought was maybe a publicity stunt by an otherwise talentless model (you know, sort of like this).

But actually it's for Christiania Vodka. We dig the minimalist Norwegian aesthetic and for some reason knowing this contest is for vodka is soothing. Maybe it's because we got tired of the coquettishly naked but unlovable Fembots.

The last entries are due today, so strip down and speed up if you want to be counted.

by Angela Natividad    Aug-22-07    
Topic: Good, Online, Promotions



Apartments.com Goes CGM. Win $20,000 for a Video of Your Crap

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Sometimes we wonder if this ongoing effort by brands to throw together CGM contests is actually part of a large-scale game of industry Hot Potato we just don't know about. Like "How Many Cheap Videos Can We Leach Out of Consumers Before We Start Getting More Backlashes than Exhibitionist Pillow-Fights?"

Anyway, Apartments.com is launching a contest called Possession Obsession. If you send them a video of stuff you collect, you could win (drumroll, please) $20,000.

more »

by Angela Natividad    Aug-22-07    
Topic: Bad, Games, Online, Promotions



Dan Fielding is a Big Mystery. Do You Care Enough to Solve It?

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We're not crazy about comedians, though every once in awhile we find a winner like ad cock-snapping Charlie Brooker, and Hardaway-rubbing George Takei.

This Dan Fielding character is unimpressive at outset. And even with a little more exposure, he's little more than an arrogant SOB who happens to want his own show called The Domestic God.

But in his efforts to self-promote, he's done something interesting: turned himself into a contest.

more »

by Angela Natividad    Aug-22-07    
Topic: Games, Online, Promotions



Uh, We're MySpace. Do We Look Like We Need Static Page Elements?

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For some odd reason MySpace has gone all super-pink on our asses. This bamboozled us so we dug deep to work out what was going on.

Oh right, it's all part of that Cherry Coke contest, for which they've found a winner - a cat (yeah, you read right) named Pouncer.

To honor said winner, for all of today (and hopefully not tomorrow), it's not just MySpace.com; it's Pouncer's MySpace.com. Courtesy of Cherry Coke.

Options to molest your MySpace page in equal cherry-soaked fashion are available here.

We don't know why we're surprised or even confused, considering MySpace has always been open about its willingness to sacrifice a consistent aesthetic scheme to the highest bidder.

by Angela Natividad    Aug-17-07    
Topic: Online, Promotions



Graceland Opens to 'Tribute Elvises'!

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The distinguished self-made caste of Elvis impersonators have finally been permitted into Mecca. Graceland managers will be appointing a "tribute Elvis" set to perform in a way that suits the king, which is open to interpretation - but no tacky, no kitschy and no "ridiculous spoofs" which will be hard, considering those characteristics comprise most mental pictures of a would-be rhinestone king of rock 'n roll.

"Ultimate Elvis," a contest for finding the first tribute performer for Graceland's 30th anniversary, consists of qualifying rounds worldwide, with 24 contestants making Memphis and 14 enduring elimination last Sunday.

The winner will be chosen this Friday, the 30 year commemoration of Presley's death. Said anointed one will nail $5,000 in cash, a shopping spree of equal value through Graceland, a $3,000 gift certificate for a better Elvis jumpsuit, a championship belt and other stuff.

We couldn't make this kind of shit up.

by Angela Natividad    Aug-15-07    
Topic: Celebrity, Promotions



Saw IV to Hit Theatres with Usual Pomp, Circumstance, Bloodshed -- er, Drive

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If you're a fan of the Saw film series, you probably love the irony with which every release is married to a blood drive.

Saw, a series of films about a man who grants (?) the gift of appreciating life by surrounding victims with situational puzzles that lead to death or grisly victory (but mainly death), is coming out with its 4th release this October 26.

Until then, Adfreak says a campaign will be traveling around the country to attract donors and promote the film. Saw's blood drives have allegedly already generated enough blood to save 112,500 lives.

That merits a smile considering the fictional lives taken (and so imaginatively!) over the course of the series. We've just blown an hour in a half reading about all the traps from the first three films.

by Angela Natividad    Aug-13-07    
Topic: Promotions