Esurance, The Independent Film Channel and Saavn have teamed up to offer Bollywood lovers a chance to co-star in an animated music video with icon Erin Esurance. There's an Erin Esurance? Who knew? Oh silly us. Of course there's an Erin Esurance. She's the spokescartoon for the brand.
Anyway visitors to a promotional site will have the chance to enter the Esurance Bollywood Casting Call Contest. Participants will submit videos of re-enactments of their favorite Bollywood movie scenes. The winning entrant will star in an Esurance Bollywood music video that will premiere in September during "Wake Up To Bollywood," a presentation of Bollywood films airing each Sunday morning at 10 AM, on IFC.
So get your Bollywood Booty on, people.
So A1 Steak Sauce is having a singing contest. People can submit videos of themselves singing about how much they love A1 Steak Sauce. Even Meatloaf (the singer, not the meat) is in on the act belting out his famous "I Would Do AnyThing For Love." ballad. Except, in this case, he'd do anything for A1.
It's sort of funny. But sad also. We'd love to see Meatloaf return to his Bat Out of Hell glory days but that sort of greatness usually only comes around just once so we'll just have to settle for an A1 commercial.
Step aside, cupcake fad. Little Debbie wants muffins to be the cool new snack. And what better way to achieve that than target a group just entering the workplace that hasn't yet been accosted by a cupcake-wielding geek. This summer Little Debbie will give out 200 sampler boxes of Little Debbie Muffins to interns across the country.
All a hungry intern has to do is take a picture of themselves holding a sign asking for muffins and send it in. Each day, 5-10 interns will be selected and sent a sampler box. They'll also be featured on Little Debbie's Intern Hero site.
We know there's a lot of you interns out there in the ad industry working hard for little or no money doing menial tasks your superiors feel is beneath them. And you're probably not getting a whole lotta love for your efforts but Little Debbie is there to help. So send your sign in and get your muffins.
Last month inbound marketing firm HubSpot won a New England Direct Marketing Association Gold B2B award for its You Oughta Know About Inbound Marketing video. Now the firm, which specializes in doing everything that makes people come to marketers versus the other way around, is out with another video.
Created by HubSot's Rebecca Corliss, the video is called Baby Got Leads, And, yes, it is a Sir Mix-A-Lot rif but this one's got Sir Convert-A-Lot who gets sprung about things like targeted landing pages, offers, indexable blogs, podcasts, forms and organic leads.
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Don't you wish you could do something more with your friends on Facebook that poke them, tag them or comment on their status updates? Well, thanks to the Deep Focus-created Facebook app Make A Friend Famous, now you can.
The application is a Fan page-based contest whereby friends take on the roles of Entourage's E and Vince and manage themselves to the top. People vote for the best client/ manager team and the winners get to appear on a billboard in LA and an all-expenses-paid trip to go see it.
Now stop working and go pretend you're E or Vince.
See that? Blue sky. That's a rarity these days. Just thought we'd point that out as we share with you this promotion for from Toyota for its 3rd generation Prius. Not that anyone is sitting outside much these days given the incessant rain but a free solar-powered WiFi area was set up outside Boston's Prudential center.
From 8AM until 9PM, anyone can sit down, plug their laptop in and enjoy some free WiFi. Sadly, sunny weather is not guaranteed.
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Sick of getting too many phone calls and texts? Yea, we aren't either but Samsung thinks it's a big enough problem to launch a "24-hour silent disco" dance competition during which people listen to their Beat DJ phones and hope no one calls them. If they do receive a call or text they are eliminated from the competition.
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Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel. With a very strange video in which a dude power-urinates all over the place, people are encouraged to submit their photo along with reasons why they are "younique." Others can vote for their favorites every two weeks until sixty finalists have been selected. Final selection by the retailer and its creative agency will occur in September. The winner will appear in the Be Younique 2010 ad campaign.
How Younique are you?
- The Consumerist has a list of the top ten ironic ads including Dutch Boy touting lead paint, James Dean promoting safe driving in a PSA and Union Carbide promising to build a new India.
- Want to win a trip to Hawaii? Enter Pacifico beer's Epic Adventure Photo contest.
- Did you know that you - yes, you - are killing YouTube. Why? because you are a cheap, greedy bastard.
- Want some free ideas? Bald Guy is giving them away here.
Described as a "brilliant riposte to the current financial climate and the champagne fueled jungle," a debut novel from James Palumbo is getting some promotion with a dark, noire-style video complete with old school gangster-style slayings, gallons of champagne, freaky pig-headed people and breasts so big they need a wheeled cart to support them.
The book, available July 1, is about a society gone wrong. A society in which reality channel Shit TV (yes, that's what it's called) has overtaken the small screen and filled it with "homicidal dwarfs on rollerblades and obese mamas in tutus." Title character, Tomas, has had enough and with the help of his tommy gun, he hopes to eradicate the world of this filth.
An additional two promotion videos will be added to the site on July 3 and July 10.
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