When a campaign has the tagline, "Sometimes it's all you need to wear," some would assume the imagery accompanying the tagline would involved a degree of nudity. One would usually be right but not this time.
For a recent ambient campaign Tel-Aviv agency Mizbala did for Christina Aquilera's new perfume in Israel, the agency placed tens of thousands of clothes hangers with perfume samples attached around Tel-Aviv.
While we're sure someone cold have taken this down the more crass road of, say, nude models prancing around the street with vials of the pefume hung from their necks, we're guessing the hanger approach was a lot cheaper, much easier to manage and a bit less potentially offensive to some.
Here's a video highlighting the campaign.
This year for the Australian Outdoor Awards, the Outdoor Media Association is giving away a grand prize of 10,000 one-dollar stratchies (scratch-to-win lotto tickets) -- all of which are currently being used to wallpaper a billboard over Sydney's Parramatta Rd.
All 10,000 scratchies were sacrificed to form a silhouette of the show's golden pigeon logo. There's an armed guard standing watch 24/7 in the event some yahoo comes bearing a ladder in pursuit of some luck. (Scratchies can yield cash prizes of up to $20,000.)
Billboard conceptualized by The Glue Society. There was also a billboard truck, which drove around the country for 36 days to promote the event.
more »
At left is the decidedly safe top corner of "Flesh For Fantasy (Girl #5)", an art print with an anatomical surprise smack-dab in the middle. See the whole thing here (N!S!F!W!).
It's part of an exhibit called Talk Dirty to Me, which is composed of pieces depicting sexual language and/or imagery.
This Hearts on Fire covered news of the exhibit in a manner neither lewd nor naughty, although you've still got the issue of a vagina staring flagrantly back at readers. Glam Media, which sells ad space on the site, didn't take to it and requested that the blog remove the image for the sake of "family brand" advertisers whose names may be sullied by appearing alongside it.
But hell, being in the industry he's in (ours), the author decided that in lieu of taking it down he'd post his entire email exchange with Glam instead. You can see that here, along with another arty sex shot and two more digital copies of the offending lips, just for the hell of it.
Way to stick it to the (ad) man, you stalwart blogger you.
We have it on good authority that Nabisco's started circulating a new slogan, "Why Snackrifice?", to promote Triscuits -- and, to a lesser degree, Kraft cheese (its perfect mate).
Annoyingly, video searches for "triscuit snackrifice" or "snackrifice" yielded little more than videos produced by people that should not own cameras and a ton of Neopets-related stuff, respectively.
However, we did find a Why Snackrifice? page on NabiscoWorld, which promotes Triscuit (and Kraft!)'s health merits and pocketbook-friendliness. Also, there's a really rad shot of two women snacking responsibly while sitting in ecstatic postures normally reserved for yogurt eating. Scandale!
more »
OK so you've landed the perfect client for whom you've been jonesing for years. They're about to launch a new product line and have a huge marketing budget to support the launch. (OK, just pretend the economy doesn't suck and they actually do have huge marketing budget.)
You concept the most amazing idea you've ever concepted and present it to them. During the presentation they praise it. They love it. They fawn all over it. They pontificate about how it will introduce a sea change within their industry and how it will skyrocket the company to greatness. Everyone fist bumps each other at the end of the meeting and the client promise to call with final approval the next morning.
Then...
The call comes...
more »
And it's exactly as boring as the title of the post suggests. The sad part is, this video is the most popular of World Almanac's two (and counting!) attempts to go viral.
We'd rather watch the Sonic Hearing infomercial 42 times. And on that same note, we'd rather peruse the infinitely-less-useful Guinness Book of World Records than pick up the World Almanac.
It's hardly the same value proposition, but both are relative time-wasters and have about the same chance of falling to the wayside. The difference is, pop culture is loaded with people and advertisers that are still going out of their way to get into Guinness.
more »
Floyd Hayes, the guy who brought us twipple, drew our gaze to "punkvertising," a description that immediately made us wince because we mistook it for Punk Marketing -- a dire book promo that consisted primarily of a woman named Cleo, slowly disrobing.
So-called punkvertising is tame in comparison. Punk-rockers were enlisted to trawl the streets of New York to spread word about some kind of Diesel promotion.
Apparently Floyd asked one of them if he liked the idea of being a sell-out, and the kid said something to the effect of, "$25 bucks an hour? Shit, I'd wear a dress for that - I don't care really!"
Guffaw.
On Friday the 13th, Warner Brothers corralled a bunch of black cats together, covered them in Fear 2 swag and let them loose in London.
The object was to catch the attention of superstitious pedestrians as they avoid sidewalk cracks and ladders and whatnot.
Nice way to get attention. From your target demo though? Ehhh.
Off-topic, is it possible to train a cat to walk in a leash? Huh. Guess so.
Visit the deliciously dollhousey Coraline website. Enter the house, then click on the picture frame if you want to stitch buttons onto your face. Plenty to choose from, and each set of buttons is coupled with curiously thought-out descriptions. (That's the appeal of Coraline's marketing strategy: in keeping with the handmade motif, everything feels tailored to you, even things that obviously aren't.)
Once done tweaking and zooming your button eyes, download and save; embeds are available for MySpace and Facebook.
We also came across this Coraline Nike Dunks Giveaway offer. Okay, that's some pretty deep product whoring, but oh! we want them, just to have them, just because everything Coraline reeks of tasty dark girlwitch magic.
Because really, three cyclopses and a wheelbarrow of cash should be all it takes to convince you H&R Block is the tax refund brand of choice.
more »
|
|
