OK. Pay attention. If you are a marketer or an ad agency that markets products and services to tweens, teens and twenty-something females you owe it to yourself to spend some time viewing these videos from 3iYing, a New York based "all girl creative agency" which has filmed hundreds of girls reacting to ads for a series called Adflip. In each of the videos, girls tell us why the ads they hold in their hands cause them to flip the page and get ignored.
Commenting on the ridiculousness of many of the ads twenty year old Rosaura sees in her favorite magazine, she says there are "orgasm faces everywhere. It looks like they're climaxing right there on the page." One tween wonders why a Lot29 Juniors ad features a giant breasted girl in the ad saying, "I'm a junior and I don't look like this. What does she stuff everything in her bra?" Explaining why a Dodge ad got the flip, one girl says, "to market a car it's not like once it matches my lipstick, oh, of course I'm going to go and buy it."
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We'd never have guessed that espresso, electronics and easy listening were a match made in heaven, but that's probably why we're not Starbucks or Apple. Observe chummy Schultz and Jobs at left.
To promote the fresh-formed relationship between two masters of addiction, Starbucks baristas will be giving away 1.5 million "Song of the day" cards per day between October 2 and November 7, totaling 50 million free songs.
The cards can be redeemed on iTunes.
And to make its musical fare more compatible with iTunes users who may not have an iPod or Mac on them in-store, Starbucks will also start selling "digital release" cards that enable you to download albums online.
This is cute. To promote Career Distinction: Stand Out By Building Your Brand by William Arruda and Kirsten Dixson, we've been sent the Online Identity Calculator.
This magic tool tells you how close you are to achieving online identity nirvana by assessing the quality of results gleaned from a vanity search - everybody's favourite covert activity. As far as we can tell, the calculator works for names as well as for companies.
All results guide you back to the book for more information and tips on achieving notoriety - or at least earning passing mentions in your circle.
So wannabe models have America's Next Top Model. What do wannabe porn stars have? They have America's Next Hot Pot Porn Star. Twelve aspiring sexpots spent the summer in an LA mansion competing with each other to see who could lap dance the best, kiss the best, orgasm the best, have sex the best and generally cause a dramatic uplift for their male sex partners.
Three of the girls were in New York late last week promoting the show which is airing on cable pay per view. One of the contestants, Audrey Bitoni, who was recently interviewed on CNBC and, of course, has the biggest breasts, was intriguingly matter-of-fact when discussing her reasons for choosing a career in porn noting she'd be watching CNBC all the time for advice on how to spend the $10,000 if she were to win.
Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.
The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.
Not to say those assets don't factor into the print variant of the campaign.
This is only mildly creepy. In hopes of generating fan interest for an Allstate promotion to meet Kasey Kahne of NASCAR, the pencil-twirlers at Leo Burnett have come up with a few videos of fans hanging out with a cardboard Kasey. It manages to be both laughable and sad. Our favorite is probably the ping-pong scene.
For those who prefer flesh to the paper doll, opt for more contest information on the site. After that, you'll be able to upload a picture so you can see what you'd look like hanging out with Kahne. And when all this fantasizing is said and done, you may win a chance to actually meet the guy.
We love the idea of selling idolatry to push insurance. It's so deliciously insane.
So there's this YouTube video contest called The Savvies Make the Logo Bigger points to that asks people to submit videos illustrating how they plan to become Dollar Menunaires just like the stuck-in-the-seventies dude in the contest video does by showing how to save money by turning an old pair of jeans into a pair of shorts...too short shorts, that is.
One of the best responses we saw in the five minutes we gave ourselves to witness this not so bad piece of CGMish marketing came from YouTuber JamesatWar who shared with us how to save money by using less toilet paper.
Here's a new commercial from GM Desedo Film's Raafi Rivero promoting the company's Hummer H3H Hydrogen vehicle which is supposedly set to arrive in Spring 2008. In the commercial the Hummer traverses across National Geographic and National Geographic-like vistas. The Hummer is being branded the National Geographic Edition. Teenage boys (from the seventies and eighties, of course, as one commenter bashes us for daring to make a joke that's relevant to anyone over the age of 30) world over are now wondering if the truck comes equipped with leather seats emblazoned with images of naked African and Aborigine tribeswomen for their viewing pleasure.
If you've ever lost a street-side game of Three Card Monty, you probably don't want to play the Great Car Cover-Up.
The object of the game is to examine three covered vehicles from all angles. One car is a convertible, one will turn heads and the other is a dud. Text your choice of car to a certain number for a small fee.
This is part of Glue's effort to promote the RAC's £5 Car Data Check. The cars will be revealed on October 17th, and all profits go to a charity called Brake.
Wendy's and Takkle have launched a contest called My Wendy's High School Heisman Moment. High school kids (not 40-somethings seeking to relive that one awesome touchdown) upload their Heisman moments onto the Takkle website.
The first 250 to submit get a $10 gift card for Wendy's. Two grand prize winners get a trip to NYC for Heisman weekend in December, and a whoppin' $250 Wendy's gift card.
That's a whole lot of square-shaped patties. Hey, what happened to the dude with the zany wig?
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