People like to over-care about stuff. That's why we have the PC police monitoring everything movie stars say, and Arianna Huffington.
But if saving toast seems like too futile a mission for you, try your hand at saving tile.
Save the Tile is a Delta Faucet campaign by Young & Laramore. The idea is to promote quality tile that's aesthetically friendly (so you don't hammer it all away at your first opportunity).
The campaign includes print ads narrated by disgruntled bathroom items. See Scent Stick (who owns these?), Loofah and Toothbrush.
Or, you know, go out and try saving something you actually care about. (Like puppies or hungry kids.) But who actually does that?
This brainteaser killed about 45 seconds of our time. It is part of a new effort called Save the Toast, where a bunch of characters try saving toast by defaming stick butter.
The campaign, for Country Crock, is orchestrated Presidential election-style and only slightly less ridiculous than Election '08. Each animated character has a MySpace. See Bobby Biscuit's.
A petition and -- more to the point -- digital coupons are available at the website.
Of all the forms of product advertising in the world, we hold a special place in our hearts for personal hygiene efforts.
They walk this terrific moral and social line that's bound to result in lots of misunderstandings and wince-worthy ads. (Consider the moral dilemma sparked by the Dove and Axe campaigns. And the ads from when Lysol used to be a douche!)
For client Ban, Enlighten gives us Feel Ban Fresh. Follow the drama of small town Stinkton Heights, where everyone smells terrible and our protagonist, An Inconvenient Girl, tries unraveling the underlying problem. (On her MySpace, of course.)
It's times like this when we actually see Peyton Place in an idyllic light. Because while it housed plenty of skeletons, it lacked cheesy product promotion. ("Go Skunks!" Really?)
If the Guinness ad scavenger hunt actually sparks your curiosity, we've got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.
The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.
Happy hunting. We're getting curious about the treasure on the other side of this rainbow.
This simple three-note spot convinced us, in just 10 seconds, that we need to visit the zoo.
Badly.
And you probably do too. Props to Fresh Creation for pointing it out.
Lufthansa has launched RumorTravels, a campaign which highlights the prevailing stereotypes about countries around the world and why "You'll never know if you don't go." In several videos, countries such as Sweden, Germany and France are imagined by would be travelers.
There's also a contest which encourages people to submit rumors about a foreign country in the form of a video or a story for chance to win two round trip tickets from the U.S. to anywhere in Europe. We'll take Sweden.
To promote either 5 Gum or Orbit (because those are the ads that pop up), Candystand gives us Pow Pool, where you shoot little time-bombs into holes before they explode.
The game was developed by Stimunation in Germany. Like any pool tourney it's a matter of getting your angles just right.
But we're not engineers, and we're really bad at this game, so in our minds it possesses absolutely no value at all in the known universe.
Phenomenon, a crappy '90s movie with John Travolta, is now a crappy 21st-century TV show with Criss Angel.
Play the promotional game. Criss and minion Uri Geller will try to convince you they are reading your mind with a little numbers game.
It's pretty clever if you're in the 5th grade, but at the very least it gets you to play so you can be all cynical about it afterward.
We recommend you turn your sound off unless you're into that whole Universal Studios feel.
HungryManTV is coming out with a new web series called Strange Detective Tales: Dead on Stage this Oct 30th.
The series stars Dracula's Renfield and Frankenstein's Dr. Igor Vorlic -- in Hollywood. And because it's ironic social commentary, the monsters are trying to stop big bad humans. Kind of like X-Men.
This is an adaptation of a comic book called Strange Detective Tales: Dead Love by Jesse Bausch and James Callahan.
Check out character animation and set designs at the Dead Stage blog.
Hungry Man TV is building a reputation for "poignant social commentary," at least according to Shoot Magazine. Essentially, it's SpikeTV with spectacles. Other shows include Phistophicles, Danimal's Late Nite Cartoons (this is for people who don't have Cartoon Network), The Biggs (which also premieres on the 30th) and Undercover Cheerleaders, which is ... exactly what it sounds like.
For EA's Hellgate London, Wieden+Kennedy, Portland enlisted production company Biscuit Filmworks to create these spots that remind us of both The Blair Witch Project and the death of LonelyGirl15.
Something about tearing limb from limb and not dying in here. Lots of camera fuzz and shakes. Each spot ends with the conviction-dripping statement, "I'm going to London." Ho hum.
Maybe it's just that threats made in English accents aren't super scary. Sure Snatch had blood and gore, but mainly it was rollicking laughs.
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