To Spark Historic Sports Interest, Heinz Appeals to Steelers Fans

steelers_deserted.jpg

Hey Heinz, remind all the women in Pittsburgh why football fills them with resentment, why don't you.

This spot was created by Garrison Hughes, Pittsburgh for the Heinz History Center. Its purpose is to generate traffic for the Heinz History Center's Western Pennsylvania Sports Museum.

Here's another spot from the same campaign. We don't feel super turned-on by them, but maybe we'd feel differently if we saw the spots from the Jumbotron in Heinz field, which is one of the places these ads will be airing.

by Angela Natividad    Dec- 2-07    
Topic: Online, Outdoor, Promotions, Television



Elf Adaptation Takes to Streets of Manhattan

elf_man.jpg

In our minds, OfficeMax has got the psychological monopoly on holiday elf exploitation, but this year TJ Maxx is swiping the idea and bringing it to the streets of Manhattan.

In red.

Where's a bull when you need one?

The big holiday march, led by Carson Kressley of Queer Eye, was dubbed "Discover Your Inner Elf." Which is just a wordier way of saying "Elf Yourself." Niiiiice.

by Angela Natividad    Nov-30-07    
Topic: Guerilla, Promotions



World AIDS Day's A-Comin'. Please Get Appropriately Somber

WAD.png

We do love a broken record.

Seriously though, this spot is for World AIDS Day '07, which happens tomorrow. It reminded us of candles being lit in a church -- nice mental contrast.

The VP at Blattner Brunner assures us thus, and we thought we'd use it to assure you too:

"33,200,000 cases. Represented by one shot/one second. 86400 seconds in a day. Don't worry, though, the thing is only a minute long."

Far cry from the King of Condoms approach.

by Angela Natividad    Nov-30-07    
Topic: Cause, Online, Promotions, Video



Corny Surprises Ring in Holiday Spirit a la Ikea

ikea_holiday.png

To get people shopping at Ikea for the holidays (presumably to buy lamps, halogen light bulbs and bed sets?), zig put together this cute little spot. The punchline's no surprise, but the music cues just in time to pry a smile out of us.

Oh, it feels like Christmas.

If so inclined, put together a wish list to drop not-so-subtle hints.

by Angela Natividad    Nov-30-07    
Topic: Commercials, Promotions, Television



Record Sales Celebrated With Lingerie Wednesdays

lingerie_wednesdays.jpg

This would never happen in America but in celebration of record sales, Taiwanese lingerie company Audrey Underwear asked its 500 female employees to come to work for a day wearing nothing but their undergarments. Over 90 percent did and the company has now made it a monthly occurrence Work productivity among the company's male employees on those days is expected to drop to zero with productivity of another kind shooting upward all day long.

by Steve Hall    Nov-29-07    
Topic: Promotions, Racy



Reality Rejects Segregate Candies to Win Hearts

reality_rejects.png

Catch Sweet Child O' Mine, episode two of Insurance.com's Reality Rejects. Here, hypothetical rejects from reality TV separate candy colors at the request of a girl with big-ass hair.

Observing that there's nothing interesting about insurance (besides maudlin statistics, uptight salesman and these ads), Insurance.com decided instead to start an online series loaded with mediocre characters, catty comebacks and competitive fervor.

In other words, it's everything we love about modern TV, minus the flying boy.

by Angela Natividad    Nov-29-07    
Topic: Brands, Online, Promotions, Spoofs



Snow, Piss and Marriage Proposal Make For Stupid Fun

keta_piss.jpg

Of course you know exactly what's going to happen in this Keta Keta-created video for James Allen Jeweler five seconds into it but there's nothing like a mixture of snow, piss and a marriage proposal to bring at least half a chuckle to your morning. And there's nothing really new about a contest that asks people to submit videos of marriage proposal ideas because, after all, absolutely everything that has to do with getting married is fodder for endless idiocy, wackiness and humor. So if you plan to make a marriage proposal soon why not at least enter the contest for a chance to win a $3,000 diamond engagement ring. After all, you're cheap and you know it.

by Steve Hall    Nov-29-07    
Topic: Good, Online, Promotions, Video



DILDOS ATTACK OUR INTERNETS! Oh Wait, It's Just a Led Zep Campaign

led_zep_dildos.jpg

We weren't really sure what we were expecting when we clicked on this link to check out the new campaign for Led Zeppellin's Mothership. But suddenly we heard some kinky Zep music and saw our personalized Google page get invaded by black and red dildos, which seemed to be growing.

With time we realized they were just Mothership dirigibles, which proceeded to blow holes through our portal. Uh, thanks, Zep.

NetDisaster.com is helping Led Zeppellin fans take over the 'net, one site at a time. According to the pressie, "Over 100,000 sites have been Zeppelised so far." Well, that's only mildly disturbing.

by Angela Natividad    Nov-26-07    
Topic: Online, Promotions, Strange



Candystand's 'Headcase' Will By No Means Make You Crazy, But it Will Waste Tons of Time

cstand_headcase.png

Because dividing us from our workday routine isn't ambitious enough, Wrigley's Candystand is doing its best to keep us from Thanksgiving family fun time too.

The new game is called Headcase. It's got an old-school Nintendo feel and you gather coins and break stuff with your head. Plus, you're pretty much walked through every level by helpful little information bubbles. It's not super challenging but if you're the type of person who enjoys the cheap high that follows immediate gratification, you will easily become a fan of Headcase.

Shit, we wrote too soon. A series of spikes surprised us and now we're dead.

by Angela Natividad    Nov-19-07    
Topic: Games, Good, Online, Promotions



Lucky Brand Jeans Offers 50 Percent Off Horror of Black Friday

lucky_brand_friday_23.jpg

So Lucky Brand Jeans, the company that traversed the States this past summer with its Denim Highway flower power bus, brings us Friday the 23rd, a Friday the 13th-style promotion complete with movie trailer that hypes its buy-one-get-one-free sale which, despite the title runs from November 18 to December 1. Of course, offering a sale on the biggest shopping day of the year is the entire point. Nothing's usually on sale that day because everyone is primed to spend ridiculous sums of money on pointless purchases anyway.

more »

by Steve Hall    Nov-19-07    
Topic: Good, Online, Promotions