While the eBay we know and love is busy terrorizing holiday icons, eBay France highlights buyers' individuality with a little bit of TV love.
Its new campaign, eBay c'est vous (eBay: it's you!), orchestrated by BETC EuroRSCG, encourages online sellers to buy ad space in TV spots for products in a given category.
Adverblog explains that 10 product categories will go up for grabs, with sellers bidding for each space. Money collected by eBay will be donated to a charity called Planete Urgence.
Very "web 2.0." (Can we ban that phrase forever?) The big question is how the ads are going to be put together. Our guess is that there will be guidelines similar to what sellers fill out when they put items up for auction. That'll keep things nice and organized.
This gritty new campaign for Pennzoil was put together by TBWA\Chiat\Day and will appear at the SEMA trade show in Las Vegas.
The posters were printed on vintage paper to illuminate Pennzoil's old-school heritage and longtime association with NASCAR. They'll also serve double-time as prizes -- enthusiasts at SEMA will be taking copies home.
Maybe Pennzoil ads are the Leonetto Cappiellos of tomorrow. It's not like valorizing an oil firm is less banal than producing pretty posters for liquor.
The Talladega print is at left; see Indianapolis and Darlington.
We like. Then again, old-looking stuff always feels more substantial, doesn't it?
Nike and Major League Baseball play on the United Colors of Benetton to give us the United Countries of Baseball, a world segmented by team allegiances instead of by states or countries.
The idea is to map the "borders of fan loyalty." Each baseball-playing country has its own map, alongside posters with player nicknames specific to each territory.
The campaign was orchestrated by Cole & Weber United.
We actually didn't think baseball had a rabid fan base any longer. Post-steroids scandal, it looks like basketball is taking the whole "American Dream" torch. See recent promotions for Dwyane Wade and Monta Ellis.
Time Warner Cable wants you to know it thinks like you think.
(And by that, what it means is, it can take your crappy ideas and turn them into products that sell in the mainstream market.)
The campaign site was put together by Ogilvy & Mather, with casting by sausage. It's actually pretty neat. Click on a character in the suburban setting to see what they've invented to make their lives better, and find out how Time Warner pwned their asses.
It's one day late but Kevin Bonixe of Bridgewater, MA one a contest Aquent held to privide Aquent's website with a bit of Halloween spookiness for a day. Out of a filed of 40 contestants, Kevin's revision of the top banner on the Aquent site was chosen as the winner. He received a prize of $275 and his work will be featured on Aquent's Talent Blog. He also received honorable mention for an additional submission and for that, Kevin will receive some Adobe reference books. You can view his winning entry here.
Aww. Miami Heat player Dwyane Wade's letter to basketball reads like an earnest, and early, version of Common's "I Used to Love Her," a love letter to hip-hop.
But unlike hip-hop, the game doesn't start turning tricks in adulthood.
The letter is the inspiration for a Converse promotion by Anomaly. The spot, "From Robbins, Illinois," started airing on October 28th. Around that time, the Wade 3 signature basketball shoe was also released.
See the spot and behind-the-scenes footage here. The :60 piece does a good job of capturing a moment that apparently meant a lot to him.
Also, Wade is really into triangles.
Remember that Domestic God promotion where you have to consume all the Dan Fielding stuff and try to guess who the sponsor is? (We don't either.)
On Monday, November 5, when his last video clips are released, Dan is going to reveal all on his MySpace.
"The mystery surrounding Dan and his sponsor has baffled online communities," the pressie swears. "Dan has built up an online following with over 100,000 people watching his video clips on domestic life."
If you happen to be one of those people, tune in at Dan's MySpace. The winner of the scavenger hunt gets a prize "worth 700 quid." It will probably be something (or many somethings) that you don't want.
For client Garanti Bankasy -- an online bank in Turkey -- agency Rabarba created this site that we can't even begin to pronounce, so we aren't even going to try: Yazik Degil Mi Carlos'a.
The slogan: "Sending the fastest left back on the planet to the bank takes at least 40 minutes, doing it online takes 1." Playing on that, soccer star Roberto Carlos runs a series of user-selected errands while trying to navigate Istanbul.
We weren't really sure what was happening most of the time but we liked the dismayed look that flashed across Roberto's eyes when we picked a new task. (Strangely, watching him accomplish them never actually revealed to us what we set him off to do.)
Ty's Ty Girlz hit us with their latest effort, Ty Girlz Q&A. Watch a doll ask members of the general public questions about shoes, Obama and hybrid cars. It's a little like Sesame Street's Word on the Street, except ditzier and less funny.
We think this is Ty's way of telling us the Ty Girlz care about what matters.
Anywho, thanks out to Animax for sharing it.
Look: a bunch of women making noises. And they seem to have forgotten their shirts. See more at the Playtex Fits YouTube channel.
One actually pulls a harmonica out of her bra and starts to play it.
Until we did more research, we thought these (bra) ads were for tampons. Boy were we confused.
If you happen to have a funny bra story lying around, you can upload it here.
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