The 7th Chamber has seeded a video which promotes Nokia'a 5800 phone. The entire video is spoken in song titles and album covers. On the site, people can create their own song title playlist video, submit it and get a chance to win a Nokia 5800.
So while the lucky (unlucky?) ones are in Cannes this week, the rest of us can get all creative and win a phone.
But here's a thought. All these contests. What aren't they all one by people working in advertising? After all, we're supposed to crank this shit out in our sleep, right? Why is it always some pimple-faced teenager that wins these things? Are contests beneath us? Do we refuse to be creative unless we are paid? Are we just lazy? What's the deal?
The votes are rolling in for the Killed Ideas People's Choice Award. Following the selection of the top fifty Killed Ideas that appear in Killed Ideas Volume I, the fifty were put to the vote. While the voting won't be final until the end of the month, several Killed Ideas have risen to the top of the list.
Oddly, work done as a studio mark for a movie is looking good as is a wine label design for BFrank wine. Also looking good is a website design for a church and a pro-reading campaign. At the end of the month, the final tally will be released.
Now for the fun. I have six Killed Ideas books to give away. If you can answer the following question correctly, you'll be entered in a drawing to win one of the books. What color bikini is the girl sleeping on the couch at Cannes wearing? The answer is here on Adrants, You just have to find it. Send your answer to [email protected].
So Knob Creek, due to demand for its bourbon, is running low on supply and is at risk of running dry before its next batch is ready in November. Rather than bottle the next batch before its full nine year maturity, the comapny has turned its lack of product into a promotion. A sick joke of a promotion but a promotion none the less.
We've been sent all sorts of goodies from marketers in the mail. Sadly, most are of the throw-a-way variety. This is most certainly not the case when it comes to liquor, unless you consider pouring the product down one's throat throwing it away.
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So the Radisson is running this summer-long promotion called "FRIDAY IS FREEDAY," which is about as straightforward as winning FREE! timeshare. If you book at participating Radissons between May 15th and September 15th, you can score a free Friday, provided you stay two or more consecutive nights, including a Thursday or Saturday.
And as an added bonus, you also get free internet (ALL days!) and a buy one, get one free coupon for TGI Friday's.
To promote this truly cockles-warming offer, the Radisson is disseminating a web series about a little boy who's unwillingly taken on vacation by his mediocre dad and ditzy mom. He's rescued from total ennui by a Radisson employee with a heart of gold, who outfits him in free hotel gear and turns him into a FREEDAYS FRIDAYS! superhero.
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We literally choked on our Juicy Juice when we saw this guerrilla effort for Hammertime, a new A&E show that follows the family life of MC Hammer -- kinda like Run's House.
"Each week we'll open our home to viewers to showcase the hectic pace of our lives and our eclectic family; our real life truly is drama," said MC Hammer, who apparently thinks drama is a marvel unique to his universe.
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Michael Moore knows exactly how to hit the Inner Unhinged-Rage button. And however biased you feel he is, he addresses you with such a strong sense of complicity -- inflaming all the right wounds -- that the young and virile among us can't help but be swept up by the tide.
Promotional efforts for Save our CEOs, his latest documentary, are no exception. This is a caustic snapshot of how public funds were gleaned to save big fat slow-moving companies -- including the numerous financial institutions whose willful negligence in the loan acquisition process paved the way for your sweeping foreclosures and shortsales.
At theaters in Los Angeles, New York, Chicago and DC, audiences got an unedited appeal from Moore himself, asking in a sarcastically compassionate drawl for viewers to donate still more cash to those coffers.
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We were somewhere on Rue de Rivoli when we saw a print version of the image at left for coffee label Lavazza. Below the image of a feral woman clad in furs, her body hunched protectedly over two infants, an espresso cup clutched delicately in one hand, reads the tagline: "The Italian espresso experience."
Lavazza is the same brand that did the utterly carnal coffee-bean-grind prints two years ago.
After a bit of Googling we found out the image we saw is one of seven Annie Leibovitz-photographed prints for Lavazza's yearly Coffee Calendar, an artful and sexy tribute to a handful of Italian icons. The image at left is a reinterpretation of Colosseo & Lupa Capitolino and represents the January-February portions of the calendar.
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Under the premise that a signed copy of Worth the Wait is the perfect gift for Father's Day, Pennsylvania-based retailer The Frame Game sent out an email blast inviting subscribers to a book signing for ESPN's Jayson Stark, who wrote the aforementioned title.
Any mention of being Worth the Wait brings to mind Christian promise rings and WWJD wristbands, but the book is actually a collection of stories about the 2008 Phillies, as illustrated by an image of Stark clutching a ball with a bronze batter, mid-swing, behind him.
We can appreciate the call to pause, but the illustration's about as bamboozling as the title: at first glance, it looks uncomfortably like Stark's about to get clocked from behind.
When Lenovo told us about its laptop theft preventative, the SMS Kill Switch, we didn't think they actually meant "kill the thieves dead."
That's the vibe we got when we saw "Laptop Theft Goes with a Bang," a video promoting the new feature, seeded by The 7th Chamber.
But if it's any consolation, even as the street crook spontaneously combusts, you can rest assured your laptop remains both safe and scratch-free.
The SMS Kill Switch now comes stock in new Lenovo ThinkPads. Actual WCDs (weapons of crook destruction) probably need to be modded in -- but hey, if iPhones can open car doors, that can't be hard.
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Wawa's pushing its yearly Hoagiefest new media-style: with the requisite Facebook, and online video, etc. etc. But like last year, the campaign's big deal-breaker is a song commissioned by Parry Gripp.
Witness the magic at hoagiefest.com.
The animation, unabashedly high-pitched music and the prospect of a fresh hoagie lights up our innards like psychedelic pot. For Steve it conjures up Woodstock "with maybe a little Up With People thrown into the mix" -- for me it's totally Beatles circa Sgt. Pepper's Lonely Hearts Club Band.
This year, fans can join in the fun by making their own songs or videos, then voting for each other's. Winning entrants could win a year's worth or hoagies -- or hell, their own Hoagiefest. (What would you do with such a thing?)
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