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Hapa Ain't No Half-Wit; It's Really Rather Sly To promote afternoon Happy Hour, Hapa Sushi Grill & Sake Bar coupled public utility images (like the "Slippery when Wet" symbol or the crosswalk man) with the legal language of liquor advertising ("Drink responsibly"). The result is a set of prints that merit a double-take and a smile. At left is "Chopstick responsibly." Also see "Flirt responsibly" and "Dance responsibility" (wardrobe malfunction!). Agency: TDA ADVERTISING & DESIGN, Boulder. Will Teens Gone Bad Lure Boppers Back to 'Gossip Girl'? With help from 72andSunny, the CW Network is using suggestive shots of teens -- flanked by the phrase "OMFG" -- to promote the April 21 return of Gossip Girl. Despite crappy ratings, Advertising Age calls Gossip Girl the CW's flagship program. So busting out with the SEX SELLS! is probably a good indication that the CW desperately needs to court new viewers, not just the scattered flock of old ones. Wow. Teens have sex on TV. And here I was thinking Dawson's Creek was really about a body of water. Student Ad Contest Offers $15K Prize CommercialPitch.com, a new original ad sharing platform, is holding a contest, What's Your Pitch, to find the most "out of the box" original ad. The contest is open only to U.S. college students and offers a grand prize of $15,000 cash. Commercial Pitch says ideas can be submitted via video, image, or text. After submission they are posted on the site to be voted upon by visitors. The three best ads will be chosen by a panel of judges in tandem with voting statistics. Those WWJD Bracelets? Way Past Their Prime. It's iPope Time If you've ever wondered what's on the Pope's iPod or how best to share your love of Christ with swag, now you can find out. There is a blog dedicated entirely to the Pope. And it is called -- wait for it! -- Benedictions. And it's slathered with Roman Catholic must-haves and lots and lots of ads for Pope-related books and speaking engagements. Bruni in the Buff Goes for $91,000 at Auction A naked photo of Carla Bruni, the current First Lady of France, just sold at a Christie's auction for about $91,000 after expectations it would raise $4K at most. The picture was taken in '93, when Bruni was a model. Not to say she's shed those winning ways. This month she appears nude in GQ, following accusations that she used a diplomatic visit with the Queen to plug her latest CD. Gotta love a quasi-political figure who knows how to play her PR cards. Malkin and Coulter, are you paying attention? See the $91,000 image. Behold ... in the Prairies, as Sinatra Croons, a Dick is Born Never trash a dude until you know a little something about where he comes from. With that said, watch a great American's life unfold in storybook form and to the tune of "Young at Heart." The video is for Young Dick Cheney, which Mel Brooks called "A funny book!" and Arianna Huffington said "Delivers a double-barreled blast of satiric buckshot." That's a lot of five-dollar words, thar. This isn't the first time a Cheney's been thrashed in child-friendly format. In '04, his gay daughter Mary was targeted in a la Dick and Jane. Nothing is sacred to the political machine. If somebody warps the Curious George omnibus to serve their sick machinations, I'm moving to Roald Dahl country. Meet Pike Place, the Ghost of Starbucks Past On Tuesday Starbucks debuted the fresh-brewed Pike Place Roast, named after the street where, in 1971, the first Starbucks was born. Print ads by Wieden+Kennedy ran in newspapers in most major cities. The bright colours and simple messages coax people to associate Pike Place with everyday workingman coffee (at $2 for a grande? Come ON). Creative concludes with the statement, "37 years in the making." So I guess this is the trump card. And the trump card feels very Dunkin'. Because All of Moby's Friends Will Be Washing Their Hair that Night Moby tests the limits of your self-esteem with this popularity contest for his new album. Entrants are competing for control of the guestlist for Moby's entire UK launch party. The trick is to "fill the place with 1500 mates, or mates of mates or their mates." To flood the house, UK players get friends to MMS 63333 with a unique guestlist ID. Back on the website, your audience swells as the messages roll in. Five ambitious promoters will be awarded "party crasher" tickets for punting the fete in the most original way and posting a video on YouTube. Pretty neat campaign. Seems like a helluva lot of work though. Put together by archibald ingall stretton. 'Good Lord, What Are You Doing?' Why, Ordering GTA IV, of Course It's a teaser for Grand Theft Auto IV! There's girls with thongs, multiethnic gangsters (so Epcot), bloody cops, and one-liners that would make Scorsese shoot a puppy. (What is it about bad dialogue that makes violence funny? Maybe Elmo knows.) GTA IV comes out on April 29th. And did we mention in-game music will be available for purchase? True story. Earmark the croons you like, in the next car you steal, with a handy-dandy in-game mobile phone. Amazon keeps track. The song in this spot is "Real McKoy" by Mavado. Ahh, the sweet smell of sex, drugs and urban misery. We have officially wandered out of the Coke side of life. 90 Spots Scratch Surface of Massachusetts Delights The Massachusetts Office of Travel & Tourism went on a $4.5 million spree and produced 90 different ads, shot by Mullen, to illustrate Massachusetts and its uninspired "It's all here" slogan. Each spot is a quick-and-dirty tour of things in Massachusetts you might want to experience: kayaking, the Mayflower, the Norman Rockwell Museum, the Franklin Park Zoo, Chatham, Provincetown... Geez, naming all this stuff is tiring. See it all live on MassVacation. You know what would really have spiced this whole thing up? A Mooninite or two, Where's Waldo?-style. 
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