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Giant Hand Calls Attention to Disease To call attention to Dupuytren's disease, an ailment that affects the use of one's hands, 200 people dressed in skin-colored body suits formed a giant hand in Covent Garden to visually illustrate the contracting effects of the disease. Observers are directed to a website for more information Microsoft Launches Phones Very Differently Than Apple There's a reason Apple doesn't have to build gigantic replicas of its phones, hire an army of street artists and host a full on concert in New York City to promote it's latest gadget. Windows on the other hand...well...it seems they have to go the extra step whenever they want to call attention to their latest gadget. And that's exactly what Wexley School for Girls recently did for a windows Phone launch. Witness all the craziness here. Looks like it was a great time. A lot of fun. But still. Why does Microsoft have to do this and Apple never does? Volkswagen Goes Social With Fanwagen Dutch agency Achtung has created a social media campaign for Volkswagen that will result in the creation of a customized vintage Bus or Beetle. It will be called the Fanwagen and outfitted with all manner of social media goodies such as a Feed-O-Matic which will print out status update, a Poke button on the steering wheel, a Birthday notification system, a Friend finder, a relationship status notifier on the license plate and much more. Very cool. Check out the video here. The campaign invites people to vote for their favorite model. One lucky voter will win the vehicle of their choice. Chupa Chupa Lollipop Quells Halloween Screams Here's a weird one for you. Taking full advantage of Hallowwen, BBH Asia Pacific created this Scream Stopper campaign for Chupa Chupa. Basically, it's a lollipop you stick in someone's mouth to put an end to their "embarrassing shrieks of terror." leading up to Halloween, thousands of Chupa Chupa lollipops were distributed to horror movie attendees throughout Singapore. Playboy Lends Playmates' Breasts to Breast Cancer Cause Well this should be fun. Playboy is pledging to donate ten cents to Susan G. Komen for every new Twitter follower it receives during the month of October. Each time a person follows Playboy at @playboy, the company will make a ten cent donation to the Bunnies for the Cure Team - a group of more than 15 Playmates that will participate in the Race for the Cure in Los Angeles on March 24, 2012. The team includes several Playboy Playmates, including 2008 Playmate of the Year Jayde Nicole, Miss November 2010 Shera Bechard, Miss January 2010 Jaime Edmondson, Miss February 2009 Jessica Burciaga, Miss August 2004 Pilar Lastra and Miss November 2011 Ciara Price. In addition, select new Twitter followers will be chosen at random in October to win free subscriptions, signed photos, Playboy apparel, Playmate shout outs and other goodies. Motor Oil Fragrance, Bathroom Skidmarks Get Pro Golfers in New BMW We like this one. A new campaign for BMW aims to encourage PGA Tour golfers behind the wheel of a race-ready M model used "aroma advertising" and in-hotel floor graphics. The campaign comes from Baldwin&, Raleigh, for BMW Golf, the sports marketing arm of BMW of North America, Inc. One hundred bottles of "15w-50" motor oil-scented men's cologne were given to PGA players finishing the Deutsche Bank Championship in Norton, Massachusetts over Labor Day weekend. The fragrance was selected to suggest the auto racing experience. Hang tags read: "Do you know what driving 195mph feels like? Well, this is how it smells. Get to the BMW Championship a little bit early to take one of our M cars out for a spin at the Autobahn Country Club." Marty McFly Shoe Finally Makes Debut For years, people across the internet have been begging Nike to make the pair of shoes Marty McFly wore in Back to the Future. On September 8 the shoes made their debut on eBay. The auction of 1,500 pairs will benefit the Michael J. Fox Foundation for Parkinson's Research. 150 shoes will be auctioned off each day until September 18. In one promotional video, Saturday Night Live's Bill Hader acts as shoe salesman to Oklahoma City Thunder's Kevin Durant. Christopher Lloyd makes a surprise appearance in full Doc Brown character. In another video, Fox urges fans to take part in the promotion both to grab themselves a pair of the kicks as well as to donate to his foundation. Will you buy a pair? They'll set you back approximately $2,500 at current bid levels. Capital One Pits College Mascots Against One Another Now Corporation, working with VMG Creative has released a series of short films for Capital One promoting the brand's Mascot Challenge which urges people to vote for their favorite mascot. In the videos, we see the Iowa State's Cy, TCU's Superfrog, LSU's tiger and Oregon State's Beaver. The videos direct people to a Capital One site on which they can view more videos and vote for their favorite mascot. Each week there will be a challenge culminating in a winner be chosen in sixteen weeks. Food Bloggers Bitch About Getting Free Food Oh it's been a while since the "blogosphere" - to coin a humorous and long-dead term - got their panties in a twist over some stunt a brand pulled. But these "kerfuffles" - to coin yet another humorous term - are always great fodder for a good 'ol internet bitch-fest. So what's all the hubbub about? In August, ConAgra Foods, parent to the Marie Callender's brand of frozen foods, invited food bloggers to a New York restaurant they were told was owned by TLC Ultimate Cake Off Host George Duran and where they would receive a special, four course meal. But instead of a meal cooked by George Duran, the bloggers were served frozen lasagna from Marie Callender's. Hidden cameras were in place to record diner's reactions. As it turned out, about 62 percent of the food bloggers actually liked the dish. But they were miffed and claimed they had been misled. Logo in Space Could Win You $15K Well this is a pretty straight forward time-waster. To promote small service for a fee site, DoUpTo, Tel-Aviv agency twentythree has created a contest which asks people to upload a funny video with a giraffe in it. On September 1st, all submitted videos will be presented on the DoUpTo site for a month. After 30 days, the top 5 most viewed video creators will have ten days to put the DoUpTo logo as high as possible for the chance to win $15,000. And by high up, they mean high up as in the top of a building or the top of a mountain...or even in space. Have fun. 
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