Madness Record Gets Spit-Shined by Zazz

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Madness, a band, just released The Liberty of Norton Folgate, which it's promoting by way of ad nostalgia.

The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and "ordinary detergent." In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand "Zazz."

Five and a half out of Madness' seven band members concluded the album was vastly improved with the latter. We're not sure what happened to the other one and a half members, but it probably had something to do with the button labeled "Permanent Press" and those pesky spin cycle propellers.

Clever. But wait -- does this mean Liberty is less profane, or less gritty, or just really, really wet?

Work by production team Gas & Electric; directed by Sell! Sell!.

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by Angela Natividad    May-19-09    
Topic: Good, Promotions, Video



Danger Mouse Charges Ridic CD Rate; Shouts 'Pirate Away!'

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Piracy's looking pretty good these days, and a handful of popular artists have done what they can to demonstrate they don't support the act of suing music fans that also happen to be flagrant file-sharers.

Radiohead gave away In Rainbows online in '07 on a pay-as-you-wish basis, followed by Saul Williams, whose Rise and Fall of Niggy Tardust gave you the option of paying a $5 support donation. Just recently, Del the Funky Homosapien opted to give Funk Man out at no charge, jokingly dubbing it his "stimulus package."

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by Angela Natividad    May-19-09    
Topic: Good, Packaging, Promotions, Trends and Culture



Six-Packed Hunks and Bikinied Babes Commute in New York

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Casey writes, "It's got to be for something, but I'm not sure what it is..." Well thanks for the detailed information, Casey. We really appreciate it. But, yes, it's definitely for something but we know not what it is. Anyone care to shed some insight on why men and women are walking around New York today in swimwear?

Is it related to that similarly-themed promotion that had similarly-dressed men and woman wandering the streets of New York on Friday?

Either way, it's definitely a travel promotion of some sort.

by Steve Hall    May-19-09    
Topic: Guerilla, Promotions, Racy



Here's Work for Robots that Star Wars Neglected to Cast.

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US Cellular launched a really neat program called Battery Swap. If you're on the road without a charger and your phone's dying, or your battery is just really crappy in general, visit a US Cellular store to exchange your old or uncharged battery for a new one -- at no charge.

To promote the program, Publicis & Hal Riney went diving in the generic mascot bargain bin. The result of that pursuit is a poindexterish robot character who dances and slaughters multi-generational slang

(*shakes head sadly*) How far some robots fall while others penetrate untold heights of stardom.

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CP+B Auctions Off Summer Interns.

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We didn't realize pimpin'* was legal in Colorado. But what we've found is if you dress your blatant whoring up like a fun, frothy "intern auction" and do it on eBay, local authorities will happily turn a blind eye.

The lucky bidder who wins Crispin Porter + Bogusky's auction are advised that their wares are "Pickup only." On the cheery up, all funds raised will actually go into paying said interns.

No full-frontal images are available; just ponderous shots of young lithe figures toiling over desks, contemplating whiteboards and self-consciously jamming under oversized headphones.

Recently, French agency Pourquoi tu cours also tried its hand at service-trafficking -- er, creative agency promotion -- via eBay.

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by Angela Natividad    May-18-09    
Topic: Agencies, Online, Promotions



There's a Reason Why Black and White are Classics.

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To promote the launch of Woodland Park Zoo's penguin exhibit, WONGDOODY came up with "More Colorful than Ever."

The print/outdoor effort replaces the penguins' humdrum "tuxedo" appearance with patterns that look suspiciously like the seat cover designs of misguided 16-year-old girls. And that's all we have to say about that.

See a variant labeled (*wince*) "Floral."

by Angela Natividad    May-15-09    
Topic: Campaigns, Outdoor, Poster, Promotions



These Brides Ain't Doin' Much for the Institution of Marriage.

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If the Religious Right thinks gay marriage is destroying the culture of wedlock, they're clearly not regular Bridezilla watchers, which does to marriage what My Super Sweet Sixteen did for debutante parties: make sane people extremely reluctant to have them.

The ad for Bridezilla's latest season was put together by Filter Advertising. To the soothing tune of Unforgettable, brides of all shapes and sizes throw tantrums and contort their faces into cruel shapes you couldn't even imagine exist in nature.

All for the perfect realization of that most sacred of vows.

See? This is why we should just stop taking the ceremony so seriously and all do themed weddings. That way, if everything goes horribly wrong, you'll at least have a light saber handy.

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by Angela Natividad    May-15-09    
Topic: Commercials, Promotions, Television



Carl's Jr's Resident Burnout Shakes Milk Cows for Milkshakes

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Some ideas should never see the light of day. "Making Milkshakes" is one of them.

To plug its new orange cream milkshakes, Carl's Jr. releases this mildly bestial ad in which a hipster dances around a cow and tries shaking the shit out of it. We hate him. And we don't feel thirsty in the slightest.

Brought to our attention by BL Ochman, who seemed equally repelled by the prospect of an orange milkshake after recovering from this instance of audiovisual molestation.

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by Angela Natividad    May-14-09    
Topic: Brands, Commercials, Promotions, Television, Worst



Cheater Video is Actually Boat Promotion. Who Knew?

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"Cheaters" depicts a guy destroying the car and motor home of his cheating wife's beau -- using a boat suspended from a crane.

And in the event you wonder why, just wait for them to talk. Then you'll go "...ohhhh" -- and maybe, if you're like us, you'll have a weird inexplicable desire to watch Deliverance.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Promotions, Video, Viral



The Foot Fetish Folks are Gonna LOVE This.

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Shoe firm TerraPlana has this new technology called Vivo Barefoot, which gives shoes the power to stimulate your sensory perception "every time you touch the ground."

Not sure what exactly that means, but it sounds suspiciously like broken shock absorbers.

Anywho, to show how free and awesome your feet are gonna feel, the company's disseminating a video called "Pian-Toe."

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by Angela Natividad    May-12-09    
Topic: Brands, Promotions, Strange, Video