LG Goes UGC to Describe 'Life's Good'


For about $18,000 worth of electronics, LG is running a video contest where users finish the sentence, "Life's good when..."

It's a fairly interesting theme but the entries we've seen thus far have a suspiciously professional veneer and cheesy premises. There's Young at Heart, Grandma Rocks! and You Reminisce.

It all feels very Full House.

This is a more than ample opportunity to blow LG's minds. It won't be hard. And the prize seems more than worthy - our LG 22-inch screen rocks well, and it only cost a fraction of that 18 grand.

We'd shoot for it ourselves but we can't think of anything more imaginative than "Life's good when somebody sends us a super-awesome ad that isn't shrouded in press hyperbole or ripped off somebody else's idea," but that probably won't warm Danny Tanner's heart.

UPDATE: The folk at LG have informed us that the YouTube videos we saw were promotional spots. See the real stuff here. There's stuff like "Life's good when your appliances work" and "Life's good when you get retakes." Sounds sufficiently jaded to be realistic.

by Angela Natividad    Oct-19-07    
Topic: Brands, Promotions, Video

Movie Promo Urges People to Create Digital Time Pods


How do you promote a John/Joan Cusack movie about a kid who lives in a box and thinks he's from Mars? You launch a virtual time capsule project, of course. What time capsules have to do with the movie, we know not but the site lets you upload pictures and other family goodies to, supposedly, be stored digitally for another generation to view.

And the movie? Well, anything that puts siblings John and Joan together is usually pretty good. Add a dollop of Amanda Pet and you can't go wrong.

by Steve Hall    Oct-19-07    
Topic: Online, Promotions

For Evian, It's the Outside that Counts

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The bottle at left is a limited edition Evian container created by Christian Lacroix. Evian makes a line of designer bottles every year to celebrate its commitment to "chic sophistication." If you want to spend between $5.99-$9.99 for a bottle of water, you'll find this one at high-end grocery stores and good restaurants.

If your taste is too fine for a Lacroix Evian bottle, you might consider the Haute Couture variation, which is so special the PR people wouldn't even give us a cost on it. Imagine an Ice Queen variation of Mrs. Butterworth's maple syrup. She seriously looks like she'll bite off your face.

All right, Evian. Think you can spend any of that Haute Couture cash on your Second Life efforts?

by Angela Natividad    Oct-19-07    
Topic: Brands, Packaging, Promotions, Strange

I Am Legend Hits New Media with Elements You've Seen Before (Including Will Smith)


Two things we're tired of: people building special sites for the iPhone (why? Why would you?), and movies about Will Smith saving the fucking world.

In tangent with Crew Creative, Warner Bros. is dredging out advertainment to iPhone and Second Life for I Am Legend, where Will Smith, the last man on earth, must try to find a cure for a zombie-making virus. Or something.

It's not everyone who can live out splendorific fantasies as often as Will Smith can. He gets to play a supernatural secret agent, rescue the country from aliens (twice!), embark upon a successful no-profanity-needed rap career, woo swooning women, and he even got to be the classic poor-guy-makes-good.

Now he gets to save the world from zombification? Is there anything you can't do (besides curse), Will?

by Angela Natividad    Oct-18-07    
Topic: Celebrity, Promotions

Get Results. Initiate Employees into the Cult of Apple.

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This is part of a mailer we received for Apple's corporate gift and rewards program, which, with lots of other catchy slogans, admonishes execs to "get results. Give Apple."

Few companies can ride unconditional youth acceptance of costly lifestyle products while simultaneously suggesting that enterprises also buy the same products en masse. And engraved!

But Apple will be the first to tell you it's the exception to many rules.

by Angela Natividad    Oct-17-07    
Topic: Direct, Online, Promotions

P&G's Stint as Online Series Producer is Out with the Tide

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Check out Crescent Heights, an effort by P&G to promote Tide through the lives of twenty-somethings (Quarterlife, anybody?) with painfully bright clothes.

Endless product promotion aside, we admire the series' capacity to remind us so vividly of Saved by the Bell: The New Class -- except without the charm of the previous class' success to leech off of.

And the fake messages on the discussion board (generously mocked by the seven or so watchers of the series)? Nice touch.

by Angela Natividad    Oct-16-07    
Topic: Online, Promotions, Worst

'28 Seconds Later' Makes Us Want to Watch Campy Horror

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28 Seconds Later is a (completely left-field!) short film promoting the DVD release of 28 Weeks Later. It makes fun of -- but also revels in -- the gratuitous bloodshed and flimsy premises of zombie tribute movies.

It blew our minds. And then we ate them.

See the other three here. The shorts and website were designed by Kulavortex.

by Angela Natividad    Oct-16-07    
Topic: Good, Online, Promotions, Video

Coupland Narrative Keeps Depressing Storybook in Foreground

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Crush, Toronto presents us with part two of the campaign for Douglas Coupland's novel The Gum Thief. In this installment of love and apocalypse to Muzak and stray stapling, we learn the following:

- Bethany is expectedly into crows
- Roger's dead ambitions sound familiar (ever want to be the next F. Scott? Have a seat, take a glass)
- Glove Pond, the fictional book within the book, is still about people drinking. Also, we're hellbent on incorporating the phrase "manfailure" in some future conversation.

more »

by Angela Natividad    Oct-15-07    
Topic: Commercials, Good, Promotions

Adrants Offers Readers 'Mad Men' Goodies


We're going to make this really easy. Mostly because we're just simple like that and because we don't want to pull you away from the foosball table or that cute intern's cubicle for too long. If you watch AMC's Mad Men and you like it, we're offering you a chance to win a coffee table book full of 1960's advertising and a Mad Men branded martini shaker. One Grand Prize winner will get both. Four others will get the martini shakers.

To become eligible to win, all you have to do is tell us in which episode sneak peek (they're all right here) the Roger Sterling character had his morning glass of milk with Smirnoff. That's it. That's all you have to do. Send your answer to madmen@adrants.com and we'll enter you in the drawing to win. We'll announce the winners Friday following the season finale this Thursday night.

by Steve Hall    Oct-15-07    
Topic: Announcements, Cable, Promotions

Mod-Happy Geeks Make Hot Rods Out of PCs

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Who needs Import Tuner or Pimp My Ride when you've got a mod shop for computers?

The custom PC-rigging site was launched by Future US and is hosting a monthly "gladiator-style" tourney for $2,000 in cash and prizes, courtesy of Microsoft.

We're not really sure what to say aside from that apparently geeks have testosterone too. So. When do the PC models debut? Is the MySpace Queen up for that? Oh wait, she's busy looking for love right now.

by Angela Natividad    Oct-15-07    
Topic: Brands, Good, Online, Promotions, Strange