Following in Chevrolet's footsteps, Doritos has announced it, too, is asking people to create their own Super Bowl commercial focusing on how Doritos fit into a person's life. According to the promotional site, the process is simple. "Shoot it. Submit it. We'll pick the top five and from those, America will vote for its favorite. What happens with the winner? We debut it as a Doritos commercial on Super Bowl XLI." Who needs an ad agency anyway?
In a very un-TV network-like manner and in response to freaks like this who are offended any company would dare to promote anything on YouTube, NBC created a video called Bill the Promo Guy in which Bill asks viewers to understand he does the promos because the salary he receives for producing them puts his son through prep school and buys his daughter a horse. NBC has arrived. It gets YouTube. It gets the video response. It gets this groovin' social media thing. Ah fuck it, it's just another ad. But a good one. A really, really good one. Kudos.
- Scion is looking for architectural and interior designers for Scion Floorplan, a design competition where individuals will be asked to submit a complete design concept for Scion's dealership showroom. The first place winner will receive $5,000 and the opportunity to have their design brought to life as the next generation Scion dealership showroom.
- This has been done before but, hey, it's not something you see all the time.
- HSBC has launched The Property Panel, a monthly webcast offering tips and advice on buying a home.
In acknowledgment of the fact everyone plays video games now, Dallas-based agency Moroch Partners along with Video Gamers League and Affinity Sports and Entertainment Marketing created the Midnight Gaming Championship. The gaming contest will occur Satuday nights at Dallas/Ft. Worth area McDonald's from 9PM to 4AM beginning September 23 and ending with a championship bout on November 18.
Each week, players can register online for a chance to play in one of three different gaming tournaments each Saturday night. The games featured in each competition are NCAA Football '07, Guitar Hero and Tekken 5, and players will compete each week in a single elimination format until one winner is declared for each of the games. Winners of each game's tournament will receive prizes from McDonald's, Best Buy and GameZnFlix. Grand Prize winners will receive a generous prize package from Best Buy, GameZnFlix, McDonald's and Red Octane.
Yesterday during lunch, Nathan Burke checked out a promotion on the Volvo website that contained the headline, "Who Would You Give A Volvo To?" So he checked out the site which asks people to submit stories and/or videos about special people in their lives and why he'd like them to have a Volvo. While car manufacturers don't give cars aways every day, the wording of the promotion certainly might lead someone to believe one would be. But, buried deep in the FAQ is this: "Is there a Volvo vehicle being given away as part of the 'Who Would You Give A Volvo To?' campaign? No. The WWYGAVT campaign is intended to make people think about the safety initiatives Volvo has taken in vehicle development and therefore why they would consider a Volvo for the special individuals in their lives."
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Samsung has hooked up with Super Bowl wardrobe malfunction participant Justin Timberlake to promote its new a930 phone. Fifty people will win a free autographed phone from the one time Britney boy as well as his new CD FutureSex/LoveSounds. Not sure we want to hear Justin make love sounds but we're sure there are those who do. People who don't win or don't want to play can simply join the Samsung Fun Club and get Justin's SexyBack ringtone for free. Check it all out here.
This past weekend, New Zealand vodka maker 42Below held its its 42Below Cocktail World Cup.which took place in the mountains of Queenstown New Zealand and involved bungee jumping, rafting at 80 MPH and sliding down snow covered mountains all while mixing drinks. It's yet another way the cheeky vodka maker has a bit of fun while, at the same time, gaining some publicity. For the event, 42 bartenders from around the world battled it out. Winners will be named September 16 at the Cocktail World Cup Finals.
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Heeding the culture jam call, Dr. Strangelove took it upon himself to have a little bit of fun with the recently launched Koch Media Crusty Demon online promotion by editing together the various tattoo strip videos the site enables people to make. If you want to get the full force of the Crusty Demon promotion all in one sitting, check out Dr. Strangelove's creation. It's good. The music bed is also the creation of Dr. Strangelove.
The Hilton sister who didn't film herself having sex for the world to see, otherwise known as Nicky, has signed a deal with E! which, in return for promoting the hotels on it's networks, will place network programming throughout Hilton's Nicky O hotels. Elevators will be equipped with an E! news ticker and the networks Live from the Red Carpet will air in the hotels bars and restaurants. Computers will be infested with the E! Online homepage and the network will, of course, be available in all guest rooms.
Never one to accept the fact on screen guides have crushed their print business, TV Guide is getting together with Orvill Redebacker popcorn in a TV That Pops promotion that will place dollar off coupons and a chance to win eight complimentary issues of the magazine on boxes of the popcorn. The promotion will be aided by FSIs, POS displays and online ads. There's also a "TV That Pops Sweepstakes Challenge" that will award one lucky person a trip to TV Guide's After Party in LA following the 2007 Emmy Awards.
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