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For 'Mad Men' Promo, Torke Brings '50s and '60s to Lisbon For season 2 of Mad Men, Torke dressed a passel of perpetual extras up in period costumes, complete with classic cars from the '50s and '60s. Thus coiffed, they wheeled around Lisbon distributing the "Mad Men News." Not sold. The effort felt more Grease than Mad Ave., minus an Olivia Newton-John knockoff rockin 'the hotpants. If I were on the receiving end of one of those newsletters, I'd be shocked not to find a yearbook in my hand. Crackberry Addicts Do the Strangest Things to Win A Storm So the Blackberry Storm is almost out. CrackBerry lovers are salivating. And, of course, there are contests for the crazy people who simply can't wait an extra week or two for the initial buying spree to subside. One entrant in the What Would You Do For A Blackberry Storm contest decided to have the Storm tattooed to his leg. Yea, that's what I want of my leg 50 years from now when my grandchildren see it and ask, "Grampa, you mean they had phones that weren't implanted in your head back then?" Plaid Helps Make The Record Business Even Less Relevant. Check out what Plaid did for the latest release Mantis for the band Umphrey's McGee. Basically, pre-orders of the CD include loads of bonus content. But not just a free extra track either. Alternate studio recordings. Never before released historic recordings. Remixes. Experiments. The Brand Spankin' New part? The more fans that buy the release, the more bonus content Umphrey's will unleash. Japanese Curling Mitsubishi Car Game Show Thing. Mitsubishi is running an On Your Mark campaign in Europe. Pick a spot on their interactive map or upload a video and you could win a car that they deliver to you, all under the umbrella of Japanese Game Show funk. That's about all I got from the email because, well, the site's in European. Like, every country but the U.S European? That's okay though because good design and humiliation are universal. You can find your way around and even try and play the game-sorta. I did with Romania as my country of origin but bailed after a few screens. Luckily, the European Union Of Federated Advertising Agencies representative saw fit to include... JAPANESE GAMESHOW PARODY OUTTAKES MAKING OF VIDEO! People, we have curling cars, whacky ramps! Much hilarity ensues! (*cues Nude House of Whacky People!*) So yeah, um, go check it out. Renamed WiFi Networks Guilt Freeloaders Into Buying Coffee This is truly brilliant. With free WiFi popping up at cafes the world over, the number of people impolitely "stealing" it without so much as buying a simple coffee has increased as well. To both reprimand and capitalize on this trend, Holland-based CoffeeCompany, with help from THEY, has started promoting menu items through people's WiFi menus. By continuously changing the names of their store networks to such things as OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatterGetBrownieForFree, the chain is able to both promote items as well as guilt patrons into realizing free WiFi really isn't totally free. Dawn Whips Out the Jazz Hands ... and a Spongy Casanova Dawn Hands Have Talent is a UGC contest to promote Dawn Hand Renewal, a dishwashing soap that "improves the look and feel of hands in just five uses." The site also includes a special offer for the soap and a dancing hand game you can play. The image at left is from an entry titled "Handtasia," though I much prefer the vivacity of "Fingerlina."
by Angela Natividad
Oct-31-08
Topic: Brands, Campaigns, Consumer Created, Games, Online, Promotions, Social Practice Hand-Eye Coordination While Eating Fried Chicken! KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other. Redeem codes for branded Guitar Hero cups from KFC Rocks. More importantly, try your hand at this "crowd surfing" game. Hit the arrows to the beat, and keep your emo rocker dude from falling to the bottom of the mosh pit. The game was put together by Creative Alliance, a KFC agency, in collaboration with The Basement Design + Motion. It's funny, though: after playing a few times, I craved both chicken and Dance, Dance Revolution. Marketers Enjoy Insta-Promotion by Breaking World Records Witness with envy as the world's largest beach ball -- 36 feet across -- alights upon a throng of Dallas citizens, hands high over heads like children with a giant parachute. "that is fuckin incredible lol," gushes one of the more eloquent viewers on YouTube. The ball, a promotional effort by Carnival Cruise Lines, set the world record for largest beach ball last Sunday. Witnesses to the historic moment were treated to live music, free food and cruise giveaways by Senior Cruise Director John Heald. HD Radio: The Perfect Gift for Everyone You've Ever Met, Ever If you switch on the radio at all this season, you might come across a handful of ads encouraging you to buy everyone you know an HD Radio. The rationale is sound and scientific. Hear: o Why your boyfriend would prefer one to a scarf ... or to nose-hair trimmers I read up a little on HD Radio and found out songs can be tagged for purchase via iTunes later. Impulse song-hoarding? Neato. It's like a record label's wet dream. What Would You Do with $1M? Sketch It Out To promote the Minnesota Millionaire Raffle, Colle+McVoy illustrated idle daydreams with stop-motion animation. It's a tasty, quirky watch, sorta like the "Red Bull Gives You Wings!" ads. o Roller Coaster Restaurant I didn't always get what was going on, but maybe plotline comes second to replacing these imaginings with your own. Each spot ends by reminding you the raffle sells out fast, so hurry: go burn hard-earned scrilla -- in the name of something you didn't earn at all. 
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