We Know Not Why Jack Daniels Converts Barrel Into Snare Drum


OK so we're watching this new, Arnold-created Jack Daniel's ad in which a Jack Daniel's Tennessee Whisky barrel is deconstructed and turned into a snare drum and all we can come up with is, "Why? Why? Why?"

Seriously, why? Does whisky make a better snare drum? We don't think so. Because if it did, all snare drum manufacturers would be buying up old whiskey barrels and converting them.

Of course, this is advertising so logic and common sense take a back seat. The barrel deconstruction and reconstruction is simply an excuse to hold a contest in which entrants can win the drum...and tickets to a Zac Brown Band show.

Remind us again...how does this sell whiskey?

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by Steve Hall    Jan-11-13    
Topic: Promotions

Jell-O Aims to Prevent Mayan Apocalypse


Jell-O, aiming to "fun things up" and save the world from ruin on December 21, is making an offering (see the video below) to the Mayan Gods with...Jell-O pudding. And in accordance with their aim to "fun things up," the brand is hosting a contest. Through Dec. 20th, 12 daily winners will be randomly selected to win $100. To be entered, people can follow @jello, tweet what they want to do before the word ends and include the hashtag #funpocalypse.

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by Steve Hall    Dec-17-12    
Topic: Promotions, Social, Video

Gloria Jean Coffee Promotion Targeting Tall Women in Vietnam Backfires


In celebration of the apparent increase in average height of women in Vietnam, Australian coffee brand Gloria Jean launched a promotion offering free coffee to women in the country 1.65 meters (about 5'6") or taller.

Predictably, the campaign, which followed a Vietnamese government campaign advocating official recognition of the increase in average national height, backfired following complaints the effort was offensive. The company has since cancelled the promotion

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by Steve Hall    Dec-14-12    
Topic: Brands, Promotions

Tweets Make Kia Rio Go Nuts


Hmm. In perhaps one of the most annoying stunts ever, Innocean Worldwideand Thinkingbox outfitted a Kia Rio to go all batty honking and making weird car noises when people at a recent Vancouver Whitcapes game tweeted with the hasttag #kiacheerwcf.

Check out the video below.

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by Steve Hall    Dec- 7-12    
Topic: Promotions, Social

Honda Fit Twist Transformed Into DJ Booth


A new campaign, Drivemixer, from F/Nazca Saatchi & Saatchi for the Honda Fit Twist transformed the vehicle into a professional music mixer enabling N.A.S.A. (L.A. based Squeak E. Clean and Brazilian DJ Zegon) to create a new track using the Honda as a musical instrument. The car was turned into a keyboard module, and all the elements in the track composed by Squeak E. Clean (Sam Spiegel) and DJ Zegon (Zé Gonzales) were triggered by features transformed in the car.

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by Steve Hall    Dec- 7-12    
Topic: Promotions

Is This Carlton Draught Ironing Promotion Sexist?


Working with a corporate brand template from Carlton Draught for a Laundry Night promotion, a Sydney Australia pub, the Imperial, part of the Paddington Pub Precinct, is promising people a night off from ironing.

A promotional email from the pub read, "Give the wife, girlfriend or partner a rest tomorrow night, because the Carlton Draught girls will be in to do your laundry (well your ironing anyway)."

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by Steve Hall    Dec- 7-12    
Topic: Promotions

Auto Dealer Hosts Tweet Race for Real Audi A4


The Pfaff Tweet Race is said to be the first contest of its kind. The idea is simple: it's a virtual race for a real car.

The race began this morning at 8:00 A.M. EST and users can join the race by signing in with their Twitter account at PfaffTweetRace.com. The first ten contestants to gain 2,500 new Twitter followers will each win a key. One of those keys unlocks the door to a 2013 Audi A4 with a one-year lease and a tuning package worth $5000 from Pfaff Auto.

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by Steve Hall    Aug-27-12    
Topic: Promotions, Social

Lexus GS Hybrid Offers Heart-Racing Experience


When one thinks of an economically friendly hybrid vehicle, one usually thinks zen thoughts; calm, soothing, green, calm, practical, relaxing, smart, respect, harmony.

Saatchi & Saatchi Milan, however, would like us to think differently about the Lexus GS Hybrid and to do so they paired people with a stunt driver, strapped a heart rate monitor on them and then had the driver thrash them around a race course. All to see if the passengers could keep their heart rates below 120. None could.

In fact, one woman looked like she was about to explode. Alas, no humans were harmed in this experiment but we think Lexus has succeeded in changing the mindset people have when it comes to a hybrid vehicle.

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by Steve Hall    Jul-18-12    
Topic: Promotions

How to Get One Million Twitter Followers


Akin, in some small way, to the famed Million Dollar Homepage, two Martin Agency creatives are out with Twitterich, an effort that aims to garner one million followers on the @1MillionRIcher Twitter account. But not to keep for themselves. Once the account has one million followers, the account will be awarded to one lucky person who chose to follow the @1MillionRIcher account.

So if you are in dire need on one million Twitter followers - and we know you are because everyone in this business is totally vain - get following the account and you could win!

by Steve Hall    Jun-27-12    
Topic: Promotions, Social

JetBlue Game Helps You Get Away With It


Mullen is out with a new campaign for JetBlue. It's a game-show called Get Away With It, a live, online game show in a Manhattan-based studio with host "Mark Hammerberg" and assistant "Hailey Sweet." Contestants who will be streamed into the studio via Skype.

The event is being promoted on Twitter, Facebook, YouTube, E-online, TVGuide.com, People.com, Boston.com, Buzzfeed, Comcast, Adotube, Viggle, AppSavvy and SocialVibe along with local TV in NY and Boston, talking digital billboards, daily newspapers and in-flight video on JetBlue and at airport terminals.

Five shows will run per day from June 18 - 22. Winners and players get JetBlue Getaways vacation packages to the Caribbean and other tropical locales.

You can check out the promo online here.

by Steve Hall    Jun- 7-12    
Topic: Games, Promotions