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Cottonelle Wants to Be Kind to Your Behind To retain its position as the quilted ass-polisher of choice, Cottonelle has launched a campaign called "Be Kind to Your Behind." See the TV spot and associated outdoor print.
by Angela Natividad
Mar-21-08
Topic: Brands, Campaigns, Celebrity, Commercials, Guerilla, Outdoor, Poster, Promotions, Television Bessies Execute Bad Ads. Yippee. Remember when the Elmo Song assassination brought out the inner-child-decimating sociopath in you? The Bessies can help fuel that sleeping fire. Also see their take on crappy multi-blade shaving spots. Tagline: "Only good TV lives." Courtesy of John St., Toronto. Yawn. Gratuitous media murder is so freshman year. Right up there with the UC Berkeley Putnam Porno. (Don't ask.) 'Out of Reach' Stimulates Greed Factor for Scion tC Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.) The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen. Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.") One Year of Standby No Good? How About 666 Days? Claim the I-Coloured Mobile ZJ268 today for the low price of $128 and your soul. Heavens, There's a Man in Those Murky Waters. This is neat. During the Wilderness Fair in Stockholm, the Miami Guerrilla Agency used removable paint to spray images of divers on the ground in the style of road signs around the area. Above the divers is an arrow pointing to the nearest body of water; below is the web address www.borjadyka.nu (www.startdiving.now). See a variation. The promotion is for the Swedish Diving Association's "Diving Village," a Wilderness Fair attraction. Hope nobody got the wrong idea and jumped instead. McDonald's Happy Meals Go Digital! In conjunction with Fuel Industries, McDonald's Europe is launching digital "toys" for Happy Meals through April and May. The "Fairies and Dragons" universe (for girls and boys, respectively) can be accessed via CD-ROMs inside old-school McD's Happy Meals. The campaign and associated characters are original creations by Fuel (for mommies who get moody about rampant product placement). It's a Mobile Barbeque! How Very American Tabasco's Chipotle Sauce, Weber Grill Creations seasonings, Royal Oak charcoal and Chinet tableware have joined forces with the Kansas City Barbeque Society to launch the first-ever Great American BBQ Tour. The sample- and recipe-packed bus will start its slow journey in Rio Rancho, New Mexico during the Pork 'n' Brew BBQ Cookoff from March 28-29. It'll visit 25 cities before coming to a stop at the Jack Daniels World Championship Invitational in Lynchburg, TN (October 24-25). We are hungry for rib of animal drowning in spicy sauce. And maybe apple pie with Kraft Singles on top. VEGAS.com Employees Have it Good. Real Good. Aw, this is cute. Watch an apathetic VEGAS.com employee explore Sodom on a Segway. We like it best when he rejects the strawberry like it's poo. This is part of a spankin'-new VEGAS.com TV campaign called "The Vegas Experts." It cost a total of $20 million. Other spots -- produced by Stella Productions -- will follow the exploits of the Las Vegas geek squad as they go about their daily business, which is nothing like cog life anywhere else in corporate America. Featured celebrities will include The Blue Man Group, Carrot Top and Louie Anderson against backdrops like Jubilee, Fantasy, X Burlesque and Le Reve (where this ad takes place). Killer Vines Bring Varicose Nightmares to Waking Life Yarg. To promote The Ruins -- a movie that, from what we can tell, is all about evil parasitic vines -- Ralph & Co. is encouraging internet users to disseminate this genuinely icky video. It literally hurts to watch and reminds us of this one time we had an ingrown hair that kept growing under our skin until finally... well, forget it. Killer vines. Okay. Guess that's scarier than improbable monsters. But is it scarier than toothy vaginas and randy chlamydia?!! Well, maybe. Military Service Glamourized with De-Glamourizing Ads "There are many thankless jobs out there. This - isn't - one of them," barks this new ad, "Thankless Jobs," for the US Coast Guard. Put together by Cossette, NY, the campaign aspires to draw recruits by forgoing stylized images in favor of reality. REALITY? That's funny, because the PR guy brought the spot to our attention with the following introductory pitch: "Is it a trailer for the next Jerry Bruckheimer blockbuster? A breaking news report on a dramatic rescue? Close. It's the US Coast Guard at work." 
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