Elle Girl's Tweety Bird Wants Your Fasion-tastic Designs
ELLEgirl.com and Warner Bros. Consumer Products recently bowed ELLEgirl goes Tweety Chic! campaign, a contest inviting wannbe fashionistas to create a tunic design for Tweety. Powered by user-generated content company Brickfish, the contest will award the winner with a tunic of her (or his, we assume, for for so inclined) design created by L.A. stylists Cristina Ehrlich and Estee Stanley of Miss Davenporte along with a weekend trip to Beverly Hills to stay at the Mondrian hotel, a gift bag filled with $500 in Tweety goodies and the...wait for it... chance to blog about the weekend on ELLEgirl.com.
Two years ago we'd just call this an online contest. Now we have to call it a social media-enabled, consumer/user-generated/created content/media campaign. Remember when an integrated campaign was dubbed "synergistic"? Yup. Everything's the same. We just have new blatherific labels for the same old shit.
Anyway. You still here? What are you waiting for? Beverly Hills? $500? And a chance to be a blogger? What's holding you back?
Topic: Consumer Created, Online, Opinion, Promotions, Trends and Culture
Comments
i think that this is an insult to tweety and that you should take this off right now. there is no reason that you would even think that this would be appealing to tweety at all. why would you do this at all. it was nice of you to think of tweety as your inspiration but if you cant do it right dont do it at all. this is not to be mean butu i am a HUGE tweety fan and i was so hurt to see this mess
i think that this is an insult to tweety and that you should take this off right now. there is no reason that you would even think that this would be appealing to tweety at all. why would you do this at all. it was nice of you to think of tweety as your inspiration but if you cant do it right dont do it at all. this is not to be mean butu i am a HUGE tweety fan and i was so hurt to see this mess
i think that this is an insult to tweety and that you should take this off right now. there is no reason that you would even think that this would be appealing to tweety at all. why would you do this at all. it was nice of you to think of tweety as your inspiration but if you cant do it right dont do it at all. this is not to be mean butu i am a HUGE tweety fan and i was so hurt to see this mess