Dan Fielding is a Big Mystery. Do You Care Enough to Solve It?

We're not crazy about comedians, though every once in awhile we find a winner like ad cock-snapping Charlie Brooker, and Hardaway-rubbing George Takei.

This Dan Fielding character is unimpressive at outset. And even with a little more exposure, he's little more than an arrogant SOB who happens to want his own show called The Domestic God.

But in his efforts to self-promote, he's done something interesting: turned himself into a contest.

The game is to consume all the Fielding stuff you can - his blogs, videos, whatever-else, and then try to work out who he really is. Once you've worked that out, email him at mysterydan [at] hotmail [dot] com.

This sounds like a really lame plea for attention - any kind of attention - except his press release has just informed us that Dan is a product backed by a major brand.

So now the question is, whose PR ploy is Dan Fielding?

Okay. We've unleashed the dogs. Start sniffing.

The winner gets something worth 700 quid; meanwhile, 150 runners-up will get something worth 30 quid. "Something worth" sounds sketchy to us and we have a strong feeling that participants are going to be showered in Fielding merch. But we could be totally wrong.