Apparently, attaching an LED bar across the top of your billboard and scrolling the names, birth dates and weight of babies born at the advertised hospital is really cool. Because, well, complete strangers want to know what's going on inside.
Explaining the revolutionary concept, Boyden & Youngblutt Advertising & Marketing Creative Director Ian Mosher said, "Having a baby is such a huge life event for new parents, and we wanted to find a unique way for the parents and Parkview to be able to share their big news with the community - and still keep it personal. The LED board seemed like the perfect solution. Having the babies' names appear makes it more than just a billboard. It's really a giant birth announcement."
According to Christina Egts, B&Y account executive for Parkview, the billboard is the first of its kind in the Midwest. "Nothing like this has ever been done before - at least in the Midwest," she said. "We've talked with the manufacturer of the sign, and they have never heard of something like this being done."
Q: If water could talk, what do you imagine it would say?
A: It depends on whether or not it would like to kill you.
Just wanted to give this "Water Talks" installation some coverage because it's gripping and chills-inducing work. It went down in the last two months or so. I'd never seen it, and neither had Adland's Ask "dabitch" Wappling. (We were both self-righteously upset by this.)
Here's the video.
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Last night at the ceremony I livetweeted all Gold and Grand Prix winners in the categories above. If you weren't following along at @luckthelady, here's a breakdown of the Grand Prix winners.
Click on the category to see the full list of Gold, Silver and Bronze winners.
Media: Leo Burnett Sydney for "EOS Photochains," Canon EOS DSLR cameras. A cadaver exquis-style execution where users can post images, then other photographers take a piece of that image to continue the chain with a photo of their own.
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Putting a bit of a twist on a six-year-old advertising tactic, New Zealand-based ad agency Rascals has tattooed the head of one Andrew Haeata with the agency's name, photographed him and placed him on a billboard.
Unlike the many "headvertising" stunts which preceded this work, the tattoo on Haeata's head is real. Watch its creation here.
Today in little know facts, Canada's Rethink is out with new work for Science World that aims to dispel widely held beliefs that, according to the campaign, are a bit mythical. Did you know diamonds aren't that rare and that just 2 oz. of gold can be hammered flat to cover a 200 square foot billboard? Neither did we. Nor do we really care but if scientific trivia is your thing then Science World is for you.
- Need to find the best ferry to the Cape and Islands? Yea. There's an app for that.
- The Art Directors Club will host the ADC Young Guns 5+5 Thursday June 10 at the ADC Gallery. Five winners from ADC Young Guns 7 pick five creatives they admire, all 10 present their work Pecha Kucha-style: 20 slides + 20 seconds each = 400 seconds to tell their story.
- This billboard stinks. The billboard uses an attached fan to disperse charcoal and pepper fragrance from scented oil.
- Even more Amazon book review shilling.
- Bloomberg really wants Lebron James to come to New York.
- Rich media ads come to the iPad. Yawn.
- Deutsch is out with new work for Dr. Pepper featuring Michael Strahan.
- Watercooler Inc. has partnered with Fox Soccer to premiere EPIC GOAL, an all-new Facebook game that debuts today.
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Why they're telling us about this four months after the fact is beyond us. And also besides the point. The important thought to take away from this Heimat Berlin-created CNN Go Beyond Borders project which celebrated...no, wait...usurped the celebration of the 20th Anniversary of the fall of the Berlin Wall is this: Must every historic event be marred by commercialism? Must every brand deface important events and landmarks just for its own commercial gain? Can any historic event take place without a dollar sign affixed to it?
Apparently not.
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Nothing like calling attention to the unseen organisms that crawl all over our skin to get us to go out and buy some soap. That's what Young & Rubicam New York is doing for Protex Antibacterial soap.
And if the images weren't enough to make your skin crawl (sorry), there's the oh so thought provoking tagline, "The Things You Touch Stay With You"
Thank you, Y&R. We're going to go soak out hands in bleach now.
- Though many hate it, we kinda like the new United Airlines/Contenental logo.
- The One Club will be host its Second Annual Creative Week in New York City from May 10 to May 16, 2010.
- Hey we like this promotional video for the Seattle International Film Festival.
- Here's the latest from ESPN' s World Cup "One Game Changes Everything" campaign promoting the FIFA World Cup in South Africa.
- Never date a Flyers fan even if she shaves her mustache.
- A long diatribe in Ad Age on the topic that bad work costs more than good.
- Blind football. Paddy Power. Cat. Funny.
- McCann Erikson has launched a $100 million campaign for Holiday Inn.
- Who knew a brick had so many uses. And could save you so much money? Brandon Baunach's entry into Ogilvy's YouTube competition.
- With the rise of online banking, many people haven't been inside a bank in a while. To remind people they still exist, efirstbank has brought the lobby to the people. TDA Advertising & Design did the work.
- Watch this. You'll never want to eat a hamburger or cheeseburger again. Well, at least every day like some kids do in school.
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