Well everyone else has written about this so we might as well too. The Advertising Standards Authority, a UK-based entity that will ban ads even if they get as little as a couple of complaints. This time around, panties are in a bunch over a cosmetic surgery ad that promotes bobs jobs. The ad, which looks very much like the cover of Cosmopolitan, takes the form of a bus shelter and reads "Cosmetic" across the top.
Other text call outs include "Boob Jobs," Same Day Surgery," "get more, pay less" and "more affordable than you may think." A model with substantial breasts graces the cover as well.
The ASA has taken issue with the ad because it makes light of cosmetic surgery and targets young women. The ASA said the ad's image of "the woman with large breasts and a top which accentuated that conveyed the message that breast surgery was a straightforward, risk-free lifestyle decision" and that the ad did not promote the procedure "in a sufficiently responsible manner."
Well this is pretty ingenious. To aid potential drunk drivers in determining just how drunk they might be before they drive off into a potentially disastrous situation, TDA_Boulder - for client Hapa Sushi - created and distributed 5,000 hand-shaped cards to the windshield wipers of parked cars.
The card's message read, ""WHEN TO CALL A CAB. 1. Turn wipers on low. 2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222." The 800 number was directed to one of several cab companies.
And no sushi sales message. How high-minded of the restaurant.
Well here's another strange one. UK ginger beer brand Ginger Joe's created a billboard with a giant mustache on it. The mustache consists of hair from redheads or, as they are referred to in England, gingers.
A set of videos accompanies the billboard and gives insight into where all that red hair came from.
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So how do you make a car ad that shows how fast the vehicle goes without paying big bucks for a stunt driver, track fees and all the rest of the cost that goes along with all those winding mountain road spots? You use 3D models of course. And that's exactly what BBDO Toronto did for Mercedes-Benz. The agency worked with Newad and Instil Productions to create 3D models of a motion blurred fire hydrant, parking sign, mailbox, sidewalk, wall and billboard. They then simp,y parked the Mercedes-Benz 2012 C-Class Coupe in front of it all. Not a bad idea.
Well here's a pleasant one as we ease our way back into the work week. A new Serve Marketing-created campaign from the City of Milwaukee Health Department would like people to know it's dangerous to sleep with your baby. The campaign, which uses the imagery of a baby sleeping with a knife, urges parents to make sure their baby sleeps on its back in a crib and offers a number to call if the parent can't afford a crib. See the second ad here.
To urge Tunisians to get out and vote, Memac Ogilvy Label Tunisia created a banner for Engagement Citoyen with the image of ousted President Ben Ali. Ali is not well loved making the presence of the wall hanging was very offensive to residents. So offensive a few of them ripped it down. Only to reveal the true purpose of the poster.
Underneath the image of Ali was the statement, "Beware, dictatorship can return. On Oct 23rd Vote." Check out the video below.
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- Scarlett Johansson spews ridiculous platitudes in new Dolce & Gabbana commercial.
- Siri stars in the newest Apple iPhone commercial.
- Woman loves her bank so much she has an orgasm.
- When it comes to condoms, it's not size that matters, it's technique.
- Like fire? Like skateboarding? Then you love the new film Never Extinguish. See the trailer here.
- Dude gets bored at work. Doodles. Launches Doodle cards via Kickstarter.
- Yet another building projection. This one, for Bacardi, is actually pretty cool.
- Interactive store window display helps launch My Starbucks Rewards program.
To promote the release of the Blu-ray DVD boxed set of Star Wars: The Complete Saga, 20th Century FOX Japan converted the handrails of several Tokyo-based subways into lightsabers marking the first time handrails have ever been used as an advertising medium in Japan. The geeks are going to love this one.
To pimp what certainly appears destined to be a blockbuster movie, Warner Brothers Canada turned to Lowe Roche to create two billboards that functioned as giant petri dishes which were then injected with bacteria. Over the course of a week, the bacteria grew to form the name of the movie being promoted, the Steven Soderberdh film Contagian.
Pretty ingenious promotional idea if you ask us. The billboards were small but they attracted quite a bit of attention. The first 50 people to view the board were given passes to see the movie when it opens in theaters September 9.
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Mullen is out with its first work for Living Language, a Random House Audio brand that competes with Rosetta Stone in the self-guided foreign language education space. The campaign with the theme "The Accent is on you" includes mobile advertising, online video and banner ads, as well as social and experiential.
The centerpiece of the campaign is a branded food-truck which made an appearance in Union Square yesterday and will be in Midtown Manhattan today. To get free food samples, people have to order in Spanish, French, Italian or German. Mullen is calling it the "say it right to get a bite" rule.
On Instagram, Living Language has attracted 2,400+ followers with 13 of their 28 photos making the "popular page" and receiving as many as 465 likes. Too bad you can't order food through Instagram but who' really counting the important stuff like sales? We jest.
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