Hasn't anyone learned anything from watching horror movies? Never, ever place one of your appendages in a hole. Alas, like everything else in life, that scenario has been co-opted by a marketer.
To promote its PS4 game, Infamous: Second Son, PlayStation placed an installation with three finger holes in Antwerp's Central Station with copy that read, "Place finger here." Those who kept their fingers in the holes for 5 seconds -- and endured actual electric shock -- were awarded a free copy of the game.
We get chills just thinking about sticking appendages in dark places. OK, well, perhaps not all appendages and not all dark places.
more »
Following the recent launch of a New York Metropolitan Transit Authority campaign for a Queens-based plastic surgeon, Howard Glaser, aide to New York Governor Cuomo issued a stern letter to the MTA urging the authority to revisit its advertising standards.
In the letter, Glaser wrote,"Tens of thousands of children ride the transit system every day to go to school. The MTA is a public conveyance, subsidized by $190 million annually in the state budget, plus over $5 billion in dedicated taxes. The public has a right to expect that the MTA will strive for a family-friendly environment."
more »
Here's an interesting use of outdoor advertising. Engaged in a epic price war with the competition, German do-it-yourself store OBI hooked up with Jung von Matt which create billboards with a unique goal.
Answering the question "Why promote things that make our homes more beautiful, with advertising that makes everything look uglier?", Jung von Matt created billboards by actually renovating sections on run down buildings near OBI stores.
The boards demonstrate what can be done with OBI products in real world scenarios people can understand. And the billboards permanently beautify the area. Instead of making it uglier with price-war messaging.
more »
Australian Bank ANZ, supporting its partnership with Sydney Gay and Lesbian Mardi Gras 2014, has converted several Syndey area ATMs into GAYTMs, complete with bedazzlement and rainbow colored receipts.
Created by Whybin\TBWA, the ATM screens carry messages such as "Hello gorgeous," "Cash out and proud" and "Happy Mardi Gras. ANZ will donate all non-ANZ ATM user fees to the non-profit Twenty10 for the duration of the campaign.
more »
In America, bigger is always better, right? We've never been to the Mall of America big we hear it's big. Really, really big. So it is without surprise it's not got a 5-story Pinterest board, courtesy of Caribou Coffee, which is promoting its new Real Inspiration Blend.
The board, created by Colle + McVoy, is live and passersby (or anyone) can get their images on the board by hastagging their photos on Instagram and Twitter with #CaribouInspires.
more »
If you're in New York, perhaps you've seen the out-of-home campaign for Venmo, an app that makes it easy to send money to a friend. It features Lucas (who actually works at Venmo) staring off into space with copy that doesn't say much.
Copy includes, "Lucas buys a round" and "Lucas uses Venmo" and "Lucas takes the stairs" and Lucas has dreams." The ads don't explain Venmo which in and of itself is a worthy tactic with the aim of getting people curious enough to find out for themselves.
more »
It would seen not everyone is willing to heed the advice of john St. which a couple of weeks ago released exFEARiential, a prank on the latest advertising trend, prankvertising. Just this past weekend, a Brazilian TV stunt/promotion for the movie Curse of Chucky had a guy dressed like Chucky crash out of the glass-encased bus shelter ad and chase people down the sidewalk while wielding a knife.
It's pretty much the same idea Thinkmodo had whenh it set that telekinetic actress loose in a New York City coffee shop to promote the movie Carrie.
more »
So DDB Brussels cam up with an interesting idea for Pedigree that both promotes the brand as well as encourages people to take their dog for a 30 minute walk each day. The brand placed bus shelter posters all around Belgium. The boards acted as signposts guiding dogs and their owners on several predetermined paths, 7 in all, throughout the city.
The posters also encourages people to share their dog walking experiences on the Pedigree Facebook page for a chance to win a free Pedigree sample pack.
more »
With help from Toronto agency Cossette, The Salvation Army is making sure Canadians know that no one should have to live on the streets.
The agency has launched an outdoor campaign that encourages consumers to make donations that will be used to help the homeless. The agency placed typical neighborhood home address signs in a variety of public places where people normally eat, talk, read, relax, wait for the bus, or just hang out.
more »
Two mysterious billboards have appeared in New York. One, located on West Broadway near Canal Street, reads, "Your data should belong to the NSA" and the other, located at 27th and Broadway, reads, "The Internet should be regulated."
A Clear Channel spokesperson, David Grabert, confirmed to Animal New York the work is part of a teaser campaign saying,"For now, I am respecting the creative campaign and reserving comment on who the advertiser is."
more »
|
