'Transformers' Budget Depleted, Studio Resorts to Stickers

Defamer notes Dreamworks has had to scale back its marketing budget following the millions it's spent on building wraps and customized Lamborghini-bots to the point where the only thing it can afford are a few stickers placed on a random vehicle seen in a Burbank Staples parking lot.

Adrants Isn't the Only Place to Find Typos

While we (perfect speller Angela excluded) have absolutely no business pointing out other's typos when you can find plenty of them right here on the pages of Adrants, what fun would it be if we couldn't all poke fun at big boy Reebok for producing a subway card with the word "everything" spelled "eveything"? And besides, Copyranter brought it up first. We're just sharing.

Hygiene Cops Shine Spotlight on Germ-Ridden '5th Guy'

Following the premise that one in five loo visitors don't wash their hands, the Florida Department of Health invites you to Talk to the 5th Guy. (Why you'd want to, knowing what you now know about him, is anybody's guess.)

The campaign, hoping to convict 5th guys far and wide, includes TV and outdoor spots that berate germy behavior and suggest clean new habits.

We're just wondering to ourselves how much more sanitary it is to admonish people to wipe their sneeze snot on their arms. Maybe it's only hands (and the occasional salacious employee cheek-lick) that pass germs.

Audi to Fly Kite With Two A5s in Munich

In Munich this weekend, Audi will perform a stunt during which two Audi A5's will be tethered to and control a large stunt kite. Apparently, it's to break some kind of world record. The event is being promoted with a large billboard, placed in Berlin, with a kite extension attached. Get that A5 over here guys. The A4 is too small and the A6 is too expensive. In fact, just let the wind take control and fly those two babies to New York. We'll take it from there.

Delta's New Campaign Is So Fetch

In yet another example advertising is clearly not the place to let loose your jive-talking, yo dude, phat fetchisms, Copyranter points us to the new Delta outdoor campaign currently assaulting New Yorkers from all angles. What the new campaign like? It's fly, my friend, fly.

IFAW Adds Explanations to Animal-Shaped Letters

IFAW further develops its "Will Only Words Remain?" campaign with animal-shaped letters in print ads and street stamps that actually have explanations -- something the initial guerilla-style campaign appeared to be lacking.

The added words describe the travails each spelled-out animal faces, along with a call-to-action that invites those inclined to the IFAW website. Neato. Hope they save some elephants, and maybe a dolphin, too, and while they're at it, hopefully a whale.

Sun Gods Uphold Modesty For Vanity Fair Billboard

For once, it's not a whining cause group throwing down a verbal assault of the oh-so-horrific nature of the seemingly blithe attitude some marketers have for parading hotties in public to sell stuff. No. This time it's the Gods. The Sun Gods, to be exact, are making a statement about the barely dressed model on this Vanity Fair billboard. Apparently, they feel additional coverage is needed and that there's something horrifically wrong with the female nipple which, after all, is nothing more than a device to provide newborn babies the nourishment they need to survive. What could possibly be wrong with that? In fact, it should be celebrated! Yes, we say. Celebrated. All hail the erect female nipple! The bigger, the better!. It's for the kids, you know.

Alright, alright. There's no Sun God. There's no erect nipple celebration. There's just Flickr dude who got a great camera angle. But that would have made a pretty boring piece, right?

Your Girl's Gonna Get Wet

Any campaign with the headline, "Your Girl's Gonna Get Wet," is bound to cause a bit of attention and make one think, "Hmm, I better be there for that," which is why the payoff to the headline is "Make Sure You're There Too." OK, then. We will be there. If only we knew where "there" was.

Ah, yes, the glorious teaser ad. While the association of girl, wet and tease together is oh so witty, the visual in the teaser get's one's mind out of the gutter in time to realize it's probably an ad for some water park. You decide. The posters are placed around a mall in Toronto.

Virgin: 'You Rule! Oops, Except Not.'

For its new geo-specific campaign "You Rule," meant to push its no-commitment cell phone service, Virgin Mobile made a big oops in the Big Apple, installing neighborhood-specific ads in the wrong neighborhoods.

This wouldn't be a huge issue if not for the fact that some wrongly-placed ads are actually trashing the neighborhoods they've found themselves in.

To note, an unspecified number of Upper West Side posters have been placed on the Upper East Side. And they say really clever things like, "...because up here it's not cool to be tied down and uptight. If you want to live like that, move to Greenwich, or at least across the park."

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Manholes Mingle With Man Holes

Is it just us or does the visual in this Chinese open manhole awareness campaign connote something relating to an entirely different sort of man hole? Apparently, the Chinese like to steal manhole covers. Why we know not but it seems the plight is so severe, an ad campaign is needed to urge caution to those who find themselves near manholes of a certain size. Not that caution should be thrown to the wind when entering much smaller versions of the man hole.