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Up With Bottoms In a new campaign for Bloom supermarkets agency BooneOakley, which is full service AND out of the box, comes to the table (get it?) with a faux-guerilla campaign protesting Bloom's selling of muffin tops and not muffin bottoms. Up with bottoms, they say! Very cute. The microsite that comes with it (consumers are driven there courtesy of OOH, YouTube videos, a MySpace page and three events) is pretty funny. Definitely worth checking out. Rubbing is Not A Good Thing on the Subway Not every subway rub is purposeful. If certain people have bodily protrusions that are larger than normal well, then, some rubbing is to be expected. But, according to this Massachusetts Bay Transportation Authority poster, rubbing on the subway will get you exposed. And this kind of exposure is not of the good variety. Like a Buzz Saw, Newcastle Takes the Edge Off vitro robertson recently launched this bus shelter campaign for Newcastle. In each poster, a glass of Newcastle beer is set alongside something prickly, like a blowfish or a cactus. The part nearest to the beer is jarringly barb-free. "Smooth like no other," the ads read. Weird. But you know what would be neat? If the ads were tactile, maybe in a magazine or something. They could be like scratch-and-sniffs, except for your fingers. Former Miss Universe Loves Cock...atoo This is why, if you're in the business of selling yourself as a brand ambassador, you should always demand final approval over the work you appear in ... and actually be around to approve it. Former Miss Universe Erin McNaught is not pleased that her image on a Cockatoo Ridge Wines billboard appears next to the headline, "Shes love a cock or two... er, cockatoo." OK, I added the middle part but just for the two people who didn't get it at first look. Bloggers Rapped, Fonts Focused, Flickr Adds Vid, Butt Doubled - Remember Neil French? The man who created a miniature shit storm a year or two ago is back mugging with his fellow judges for his World Press Awards. - Deep Focus' Ian Schafer comments on the oddity of similarly fonted (yes, I just made up that word) Geico and Casio Shea stadium signage placed so close to each other. Yes, that is what ad people think about when they go to a baseball game. - Twitter-like site Pownce has added RSS and video/photo support for YouTube, Flickr, Vimeo, CollegeHumor, Zooomr, Photobucket, Ustream.tv, Viddler, Qik, Google video, Metacafe, Revver, and Viddyou. Witch Uglies Down, Reporters Get Mauled, Public Health Stickers Litter Life - Milk makes baby-eating witches insecure about their looks. Dude. Did she just try passing her wart off as a mole? - Cops with Slingbox and a bullhorn wreak havoc. "Haaands up. COME ON, THREE POINTER!"
by Angela Natividad
Apr- 8-08
Topic: Brands, Campaigns, Commercials, Guerilla, Online, Outdoor, Television, Video 'Bienvenue chez les Ch'tis' Brings Garish Colors Out in Soccer Match Bienvenue chez les Ch'tis, a movie that plays on southern French stereotypes about northerners (the "Ch'tis"), beat France's beloved La Grande Vadrouille record at the box office with over 17 million views, according to Gael Clouzard of Influencia.net. Those that don't know what it means to be a Ch'ti got a quick education at a soccer match involving northerner team Lens, when a group unrolled a banner reading "Pedophiles, unemployed and inbred, bienvenue chez les Ch'tis." Ohhh. So being a Ch'ti is kinda like being a redneck on South Park. Got it. Outdoor Medium Loves Bootie Billboardom has put together a list of 14 billboards featuring the human butt. From Bottoms Up Gentlemen's Club to American Apparel to McDonald's lingerie store bus stop, the ass is well represented in outdoor advertising. But Does It Come with Guerrilla Maintenance? You've heard of the sometimes-subversive art of guerrilla marketing. But it's got nothin' on guerrilla gardening: One group's valiant attempts to improve public landscapes with illicit cultivation. Guerrilla Communication says guerrilla gardening -- gardening on someone else's land without permission -- has been going on for centuries. Eco aesthetes are encouraged to take up a spade and alight upon the nearest eyesore with sunflowers at the ready. Nice. Very Green Samaritan. Now what I could use is a super-awesome guerrilla room-cleaner. Maidenform Backless Bra Too Small For Busty Adrants Interns Just what is it about guys and bras? It's like the subject comes up and we're in high school all over again, snapping the bra of the cute girl sitting next to us in social studies. Oh yes, breasts make boys (and men) do very stupid things. Sadly (or maybe not), snapping the back of a girl's bra may be a thing of the past if this backless bra from Maidenform takes off. Created by ABC American Inventor contestant Elaine Cato, the bra is getting a big creative and media push from VIA Group, which will launch campaign "This Feels Right" with the tag "Out with the old, in with the new." Media will consist of women's magazine's, outdoor and online. 
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